OBJECTIVES

 Explain the importance of the Executive Summary

Entrepreneurship: Owning Your Future, 11th ed. © 2010 Pearson Higher Education, 1
Steve Mariotti Upper Saddle River, NJ 07458. • All Rights Reserved.
 Executive Summary

To ensure that investors  Mission Statement

understand the key points of  Business Name & Location
your idea, the plan should
include an executive  Date Business Will Begin
summary, a one- or two-  Owner’s Name, Function, &
page summary of highlights, Contact Information
including the key selling  Opportunity
points of the investment
opportunity.  Products or Services
 Economics of One Unit
(EOU)
 Future Plans

Entrepreneurship: Owning Your Future, 11th ed. © 2010 Pearson Higher Education, 2
Steve Mariotti Upper Saddle River, NJ 07458. • All Rights Reserved.