Scribd Logo
Upload

Welcome to Scribd!

  • Harnessing Science of Persuasion Cialdini HBR

    Uploaded by

    Vahan
    16 views11 pages

    Original Title

    Harnessing Science of Persuasion Cialdini Hbr

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document

    Copyright:

    © All Rights Reserved
    Download as PDF or read online from Scribd
    Flag for inappropriate content
    16 views11 pages

    Harnessing Science of Persuasion Cialdini HBR

    Uploaded by

    Vahan

    Copyright:

    © All Rights Reserved
    Download as PDF or read online from Scribd
    Flag for inappropriate content
    of 11
    HBR LTO OnPoint W Master the magic of persuasion—discover the surprising science behind it. New sections to guide you through the article: +The Idea in Brief +The Idea at Work + Exploring Further... ARTICLE Harnessing the Science of Persuasion by Robert B. Cialdini PRODUCT NUMBER 7915 THE IDEA | IN BRIEF THE IDEA DB you nave itt magi poet But is persuasion really magic? Must we ordinary types struggling with leadership’ _greatest challenge—getting things done AT WORK PERSUASION PRINCIPLES Harnessing the Science of Persuasion through others. this art? despair of ever mastering Good news—from behavioral science: Persuasion works by appealing predictably to deeply rooted human needs. The rest of us can lear to secure consensus, cut deals, win concessions—by artfully applying six scientific principles of winning friends and influencing people. Principle Example UKING: People ike those like ther, who lke At Tupperware parties, {guests fondness for their host influences purchase Business Application To influence people, win friends, through: Similarity Create early bonds with new peers, bosses, and direct reports by informally discovering common them, decisions twice as much as _interests—youtl establish goodwill and trustworthiness. regard for the products. Praise:Charm and disarm. Make positive remarks about cthers—youll generate more wiling compliance. RECIPROCIT When the Disabled American Give what you want to receive. Lend a staff People repay Veterans enclosed free per- member to a colleague who needs help; youll inkind sonalized address labelsin get his help later.

    You might also like