The triple bottom line or the three P’s

In this section we will be looking at the 3Ps; People, Planet, and Profit of sustainability.

The 3Ps of sustainability are a well-known and accepted business concept. The Ps refer to People,
Planet, and Profit, also often referred to as the triple bottom line.

Sustainability has the role of protecting and maximising the benefit of the 3Ps. Green programs take
care of people. They acknowledge the planet’s needs by respecting its valuable resources, and
they aim to produce profit without waste.

The triple bottom line (TBL) is the idea that companies prepare three separate bottom line
measurements. The TBL is a version of the balanced scorecard approach, and ultimately what a
company measures is most likely to get the most attention. However, companies rarely measure the
social and environmental impact of their business.

What this highlights is that the relation between business and green mindset, in order to reach and
maintain realisation, may not be as straightforward as we expect it to be.