DIFM channel share

Exhibit 1

2000 2002 2004 2006 2008 2010 2012

Fast lube 36% 37% 36% 36% 34% 33% 32%
Oil change-plus 10% 10% 11% 11% 12% 12% 12%
Car dealer 25% 25% 26% 26% 28% 29% 29%
Mass merchandisers and club 6% 6% 6% 7% 8% 9% 10%
Repair shop 11% 10% 10% 9% 9% 9% 9%
Other 12% 12% 11% 11% 9% 8% 8%

Source: Adapted from multiple sources, including Valvoline, Desrosiers, Aftermarket.org, Packaged Facts, Frost & Sullivan, NPD, Kline
Brand and private label share

Exhibit 2

2000 2002 2004 2006 2008 2010 2012

Private label sales 18% 20% 24% 27% 29% 31% 32%
Branded sales 82% 80% 76% 73% 71% 69% 68%

Brand share
Baud 16% 18% 19% 20% 22% 23% 23%
Motoline 13% 13% 14% 14% 15% 15% 15%
Avellin 14% 13% 14% 13% 12% 11% 11%
Texoil 9% 8% 8% 9% 10% 9% 9%
Kemia 7% 7% 6% 8% 8% 8% 8%
Sevoline 5% 6% 6% 7% 7% 7% 8%
Others 36% 35% 33% 29% 26% 27% 26%

Sources: Adapted from Petroleum Trends International, National Oil & Lube News
Intent to Buy

Exhibit 3

DIFM, DIFM,
Overall DIY
Price-focused Quality-focused

% of PCMO customers 25% 45% 30%

Baud 16% 25% 9% 18%

Motoline 15% 15% 12% 19%
Avellin 15% 16% 17% 10%
Other brands 13% 11% 13% 16%
Undecided 41% 33% 49% 37%
DIFM Margins

Exhibit 4

DIY
What is your interest in a "green" motor oil? consumer

Very interested 13%

Interested 28%
Unsure 25%
Not interested 34%

Assuming similar quality and performance, how likely are you to Same price as
purchase a "green" motor oil if it is…? current PCMO

Definitely 17%
Very likely 28%
Unsure 21%
Unlikely to purchase 34%

What information source will be most influential in your decision to

purchase "green" motor oil?

Personal sources, e.g. friends or family 8%

Public sources, e.g. online consumer reviews 18%
Analysis or scientific study conducted by neutral party 7%
Professional service provider 67%
DIFM consumer

23%
32%
15%
30%

50% more 100% more

10% 4%
21% 10%
28% 35%
41% 51%
DIFM Margins

Exhibit 5
Avellin Avellin
Conventional Synthetic
DIFM Retail
Average retail price, per quart $3.25 $7.00
Average revenue, per oil change (5 quarts) $16.25 $35.00

Gross margin %, DIFM outlet 50.0% 60.0%

Wholesaler
Gross margin %, wholesaler 12.5% 12.5%

Avellin
Average revenue, per oil change (5 quarts) $7.11 $12.25
Private Label Eco7 Eco7
Synthetics full price discounted

$4.75 $6.75 $5.25

$23.75 $33.75 $26.25

65.0% 55.0% 50.0%

15.0% 12.5% 10.0%

N/A $13.29 $11.81

Eco7 projections

Exhibit 6
Eco7 Aventage Only
Full Price
Adoption of Eco7
Independent fast lube
Aventage stores 95%
Other stores
Other independent stores (oil-change plus, repair shops, etc.)

Retail sales of Eco7

Fast-lube: Monthly upgrades to Eco7 from conventional 105
AvellinAuto stores 150
Other independents 25% of fast lube
 Eco7 Eco7
full price discounted

75% 90%
45% 60%
30% 40%

105 135
150 180
25% of fast lube 25% of fast lube
Eco7 channel economics

DIFM Independent AvellinAuto

Avellin Avellin Private Label Eco7 Eco7 Eco7 Eco7
Conventional Synthetic Synthetics full price discounted full price discounted
DIFM Retail
DIFM price, per quart $3.25 $7.00 $4.75 $6.75 $5.25
DIFM revenue, per oil change (5 quarts) $16.25 $35.00 $23.75 $33.75 $26.25

Gross margin %, DIFM outlet 50.0% 60.0% 65.0% 55.0% 50.0%

Gross profit, DIFM outlet

Wholesaler
Wholesale revenue, per oil change

Gross margin %, wholesaler 12.5% 12.5% 15.0% 12.5% 10.0%

Gross profit, wholesaler

Avellin
Avellin revenue, per oil change - -
Cost of goods sold, per quart $1.20 $1.95 $2.01 $2.01
Cost of goods sold, per oil change (5 quarts) $6.00 $9.75 $10.05 $10.05

Gross profit, Avellin

Gross margin %, Avellin
TN - Eco7 channel economics

Eco7 Eco7
full price discounted
Eco7 potential volumes per store
Upgrades to Eco7, monthly
Upgrades to Eco7, annual - -

Incremental vs. Conventional

Revenue per change, Eco7 $33.75 $26.25
Revenue per change, conventional $16.25 $16.25
Incremental revenue per change

Gross profit per change, Eco7

Gross profit per change, conventional
Incremental gross profit per change

Incremental revenue per store, annual - -

Incremental gross profit per store, annual - -

Incremental vs. Private Label Synthetic

Revenue per change, Eco7 $33.75 $26.25
Revenue per change, PL synthetic $23.75 $23.75
Incremental revenue per change

Gross profit per change, Eco7

Gross profit per change, PL synthetic
Incremental gross profit per change

Incremental revenue per store, annual - -

Incremental gross profit per store, annual - -
Eco7 projections

Other
Fast Lube AvellinAuto PriceCo
Independents

Total stores 6,000 6,500 436

Aventage stores 4,400
Others 1,600

Penetration - 0% 100%
Aventage stores 0%
Others 0%

Aventage stores -
Others -
Eco7 penetration, total stores - - 436 -
Eco7 upgrades per store, annual - - 1,800

Total Eco7 upgrades - - 784,800

Revenue per change, Eco7 - - -

Revenue per change, conventional - - - -
Incremental revenue per change - - -

Gross profit per change, Eco7 - - -

Gross profit per change, conventional - - -
Incremental gross profit per change - - -
Total
Incremental revenue - - - - -
Incremental gross profit - - - - -