Question Answer1

______ concept of marketing came into existenc afer the Industrial revolution Societal
Product designing includes shape and __________ of the product. Pricing
_________ ________ is concerned with collecting information about different aspects of Data Mining
_______________ is a blueprint of the whole research work to be undertaken. Sampling
____________ provides information on external marketing environment. Service marketing
What we buy, how we buy, where and when we buy, in how much quantity we buy, depeCountry
Secondary group consists of _____. Friends
Usage rate is a ___________ factor of market segmentation Geographic
Knowing your customers better will enable you to serve them better and keep them _____Customers
The staff must be well _____ to attend to the customers. Built
There are _____ patterns of target market selection. Eight
________________ means a group of related products manufactured by a single companyProduct width
Under_____________ stage of the PLC, promotional efforts are undertaken to gain awareGrowth
Loss making brands may be withdrawn from the market under _________________ stagePerformance
_____________ gives legal protection to the brands. Finance
Detailed information about product attributes and quality is conveyed through a _______ Logo
____________ product contains only those features that are totally necessary for it to funcFaulty
Packaging helps in conveying ___________ about the product. Supply
Services are ______ in nature. Ordinary
Companies may create a distinct image through ____. Segmentation
Price of the product depends upon ____________. Wages
Fixed & variable cost is considered in ____ cost pricing strategy. Total
Manufacturers select _____ channel of distribution where the customers are
large in number . Indirect
Technological factors have made __________ possible personal selling
_________ is a distribution system where two or more firms at the same level
join for marketing purpose Horizontal Marke

Logistical ________ protect the product from damages during transit. Covering
____ communicates the message through a media. personal selling
A firm may _______ sports , cultural & social events in order to enhance brand
awareness. Publicise
_____________ officers' role is to manage corporate image of the organisation. Sales promotion
_______________ refers to short term incentives and techniques directed towards S
c ales promotion
Sales people must be ______________ to perform task effectively. Trained
_____________________ is widely practiced and is an old method of selling. Digital selling
Sales people also should have __________________ because they need to do lot of hard Communication abi

Customers can get proper information through _______ Advertisements

Generally After-sales-service is required for ________ goods Perishable
The Consumer Protection Act came into force in _______ 1988
Copying something from the leader is known as ________ strategy Imitator
 Controlling
_________ is under the scope of green marketing pollution

Rural Customers are ________ Demanding

Rural market is growing approximately at the rate of _______% annually. 25

Firms may _________ the products specifically to meet the needs of the villagers. Distribute

____________is the act of marketing goods or services to potential customer Rural marketing
over the telephone.
_______ can be a unique selling proposition for a brand Product
features
__________innovation brings success to the brands. Continuous
Understanding ____________is one of the biggest challenges for global Local culture
marketers.
____________ is a situational factor that affects consumer behaviour. Physical surround
Understanding consumer behaviour is a _____ task. Perfect
Product decision areas do not include_________________. Trademark
Today's sales people need to be _________________. Attentive
About ___% of the workforce in india works in agriculture. 50
Answer2 Answer3 Answer4 Answer5 Correct Option
Selling Production Product Answer3
Style Distribution Promotion Answer2
Marketing IntelligMarketing researcData Warehousig Answer3
Research design Questionnaire Report Answer2
Marketing IntelligMarketing mix Marketing survey Answer2
Lifestyle Area City Answer2
Clubs Relatives Neighbours Answer2
Behaviouristic Demographic Sociographic Answer2
Loyal Humans Concentrated Answer2
Trained Oriented Styled Answer2
Five Four Three Answer2
Product line Product mix Product depth Answer2
Introduction Maturity Decline Answer2
Growth Decline Development Answer3
Registration Society Political connection Answer2
Product Label Slogan Answer3
Basic Outdated Unknown Answer2
Challenges Information Organizing Answer3
Similar Tangible Intangible Answer4
Pricing Targetting Routing Answer2
Revenues Dividends Channel Commission Answer4
Marginal Penetration Differential Answer1

Direct Dividing Placement Answer1

Gimmick sellingRoadside sellingOnline selling Answer4

Third party syst vertical Marketi Integrated marketing system Answer1

Labelling Packaging Installation Answer3

Promotional mesReference markeAdvertising Answer4

Advetise Sponsor Promote Answer3

Personal selling Public relations Direct marketing Answer3
Personal selling Public relations Direct marketing Answer1
Selected Evaluated Recruited Answer1
Personal selling Online selling E selling Answer2
Stamina Patience Interpersonal skill Answer2

Price Place Wholesaler Answer1

Durable Semi-durable FMCG Answer2
1987 1986 1985 Answer3
Competitor Duplication Adaptor Answer1
Charging high Guerrilla
price marketing Consumer rights Answer 1

Aware Price Sensitive Ignorant Answer3

35 45 55 Answer1

Modify Promote Place Answer2

Urban Digital Telemarketing Answer4

marketing marketing
Similar features Uniform Same features Answer1
features
Slow Fast Delibrate Answer1
Social culture Urban culture Rural culture Answer1

Reference groups Education Price Answer1

Secondary Easy Complex Answer4
Brand name After-sale service Advertising Answer4
Alert Tech savvy Communicative Answer3
60 70 80 Answer1