BUSINESS STRATEGY

Assessment of Google’s Competitive position

SUBMITTED
TO
DR. MD. AFTAB ANWAR
FACULTY OF BUSINESS ADMINISTRATION

SUBMITTED
BY
FARZANUL HAQUE MONY (161200138)
TAHMINA AKTHER (151200181)
RAISUL-AL-AMIN (151200127)
JAKIA SULTANA (151200141)
RUHUL AMIN RAHAD (151200130)

SUBMISSION DATE
14TH AUGUST 2018
 CONTENT

 Introduction…………………………………………………………..……1

 Background of the company……………………………………..…3

 Competitors Analysis………..……..……..……..……..……………4

 External Environment………..……..……..……..……..…………..6
 Industry Overview & Analysis………..……..……..…………6
 Porter’s 5 Forces Analysis….……..……..……..……..……….8
 Industry Strategic Group Map………..……..……..……….10
 Major Competitors……………..……..……..……..……..……11

 Internal Environment Analysis…………..……..……..……….12

 Core Competencies………..……..……..……..……..………..12
 Distinct Competency….……..……..……..……..……..……..13
 SWOT Analysis…..……..……..……..……..……..……..………13
 VRIN Framework Analysis….……..……..……..……..…….16

 Recommendations or suggestions……………………………..17

 Conclusions……………………………………………………………….17