Marketing Management, Millenium Edition is a custom textbook written by Philip Kotler for University of Phoenix students. It focuses on marketing strategies and management in a modern context. The textbook aims to equip students with the key concepts and frameworks needed to thrive in today's business world.
Marketing Management, Millenium Edition is a custom textbook written by Philip Kotler for University of Phoenix students. It focuses on marketing strategies and management in a modern context. The textbook aims to equip students with the key concepts and frameworks needed to thrive in today's business world.
Marketing Management, Millenium Edition is a custom textbook written by Philip Kotler for University of Phoenix students. It focuses on marketing strategies and management in a modern context. The textbook aims to equip students with the key concepts and frameworks needed to thrive in today's business world.