BASIES A MODULAR APPROACH Ma.Rang Basan, 984 Philippine Copyright 2014 Rex Book Store Inc. ll Rights Reserved. No part of this Learning Device may be reproduced or distributed in any form or by any means, or stored ina database retrieval system without prior permission from Rex Book Store, Inc ny TEMODULE 9 Careers in Marketing Objectives: is the end of this module, the students are expected lO: 1. identify which career opportunity in marketing he/she is likely to enter; 2. illustrate the different career track in marketing; and 3. summarize the preparations needed in searching for a career. Philippine Copyright 2014 Rex Book Store Inc. All Rights Reserved. No part ofthis Learning Device may be reproduced or distrbuted in any form or by any means, or stored ina database retrieval system without prior permission from Rex Book Store, IncThe field of marketing is dynamic and vast ~~ where anyone interested to be part of it can enter the field through the following positions: 1. Product Management The task of planning, organizing, supervising, or controlling products that a company produces is the concentration of product management. reproduced or distrbuted in any form or by any means, or stored ina database retrieval system without prior Philippine Copyright 2014 Rex Book Store Inc. All Rights Reserved. No part ofthis Learning Device may be permission from Rex Book Store, IncA product manager is in charge of managing a specific product brand or product line. He is also responsible in terms of product planning and development, coordinating with various channel distributors, as well as product pricing and promotions. Some companies call this position as brand manager. Companies with different product lines have several product managers or brand managers. Philippine Copyright 2014 Rex Book Store, Inc. ll Rights Reserved. No part this Learning Device may be reproduced or distrbuted in any form or by any means, or stored ina database retrieval system without prior permission from Rex Book Store, Inc raeOne can also be a product specialist who is responsible for monitoring the quality and stability of the firm’s products. A product specialist collaborates with product managers in shaping and executing product goals. Other marketing works fall under product management team or those that assist product managers or brand managers in the performance of their tasks. reproduced or distrbuted in any form or by any means, or stored ina database retrieval system without prior Philippine Copyright 2014 Rex Book Store, Inc. ll Rights Reserved. No part this Learning Device may be permission from Rex Book Store, Inc2. Sales Management The field of sales management is broad for it involves managerial functions like recruitment and selection, as well as_ training of salespersons, monitoring, promoting people, and even terminating them. There are also a lot of sales positions under this section such as sales manager, regional sales manager, or national sales manager, and other sales management positions that are available to assist the sales management team in doing their tasks. Philippine Copyright 2014 Rex Book Store, Inc. ll Rights Reserved. No part this Learning Device may be reproduced or distrbuted in any form or by any means, or stored ina database retrieval system without prior permission from Rex Book Store, Inc_3. Personal Selling This is the most common entry-level position in the field of marketing. The position can be very challenging to those who look at sales as a career. It is a job that can be very rewarding, yet very demanding as well. Philippine Copyright 2014 Rex Book Store Inc. All Rights Reserved. No part ofthis Learning Device may be reproduced or distrbuted in any form or by any means, or stored ina database retrieval system without prior permission from Rex Book Store, Inc rae4. Promotions Management This field has the vital role of informing the public of the company’s product offerings and persuading the ~ market to try its offerings. Advertising is one of those areas that offer various positions like advertising manager or promotions manager. Under advertising department, one can also seek positions in account management, which is responsible for handling clients or advertisers and closely working with them in planning, promoting, and choosing the best promotions medium for a certain product. Other advertising positions include account manager, media buyer and media planning, account director, reproduced or distrbuted in any form or by any means, or stored ina database retrieval system without prior permission from Rex Book Store, Inc Philpine Copyigh 2074 Rex Book Sov, Inc. Al Rights Reserved. No part of this Learning Device may be 2 REThe work of an account manager involves a close coordination with the client and with the other members of the advertising team like the creative team. An account manager may have several clients or companies Known as accounts under his supervision. On the other hand, the director of accounts handles the coordination of all the work of all the account managers under his team. Part of the job of a director of accounts is to ensure that the advertising agency’s clients or the company’s clients are satisfied with the kind of services given to them by the account managers. Thus, a director of accounts should have the skills to match the needs of a specific client with the competency of an account manager. Philippine Copyright 2014 Rex Book Store, Inc. ll Rights Reserved. No part this Learning Device may be reproduced or distrbuted in any form or by any means, or stored ina database retrieval system without prior permission from Rex Book Store, Inc f iA media planner or buyer is in charge of choosing the right media for the advertising materials. He or she also establishes media linkages. This position is responsible for taking good care of the clients’ promotional budget by proper media scheduling, which includes print and broadcast media, like radio and television. reproduced or distrbuted in any form or by any means, or stored ina database retrieval system without prior Philippine Copyright 2014 Rex Book Store Inc. All Rights Reserved. No part ofthis Learning Device may be permission from Rex Book Store, Inc5. Distribution or Logistics Management _ There are different positions under distribution and _ logistics management such as_ merchandising manager, department manager, department purchaser, store managers, and merchandise managers. There are several distribution channels that make any product or services reach the final users from the manufacturers. Retailing belongs to this distribution channels. Retailing deals with merchandise purchase and selling. Big supermarkets are examples of business enterprise that belong to the retail industry. Philippine Copyright 2014 Rex Book Store, Inc ll Rights Reserved. No partof this Learning Device may be reproduced or distributed in any form or by any means, or stored ina database retrieval system without prior permission from Rex Book Store, IncA department manager is responsible for the operations of the entire department; from planning, staffing, work scheduling, monitoring of employees within the department, to supervision of merchandise. reproduced or distrbuted in any form or by any means, or stored ina database retrieval system without prior Philippine Copyright 2014 Rex Book Store Inc. All Rights Reserved. No part ofthis Learning Device may be permission from Rex Book Store, IncA department purchaser deals’ with merchandise suppliers. He negotiates in terms of pricing. The purchaser is also known as the buyer who decides on merchandise assortment of the store. The store purchaser or buyer also decides the seasonal sales events of the store or enterprise. Philippine Copyright 2014 Rex Book Store Inc. All Rights Reserved. No part ofthis Learning Device may be reproduced or distrbuted in any form or by any means, or stored ina database retrieval system without prior permission from Rex Book Store, Inc raeThe store manager is responsible for the smooth flow of store operations. He makes sure that there are enough supplies of all the merchandise on the display shelves. He monitors the staff inside the store. He also ensures the good relationship of the entire store personnel with the clients. Philippine Copyright 2014 Rex Book Store Inc. All Rights Reserved. No part ofthis Learning Device may be reproduced or distrbuted in any form or by any means, or stored ina database retrieval system without prior permission from Rex Book Store, Inc f i6. Marketing Researchers The researcher’s job is to provide adequate and accurate information to management for them to come up with better decisions for the good of the company and its market. Marketing manager is_ responsible for developing and implementing marketing objectives and strategies, overseeing the operations of the entire marketing activities of the company, and providing much needed feedback to top management so that better decisions can be Philippine Copyright 2014 Rex Book Store, Inc. ll Rights Reserved. No part this Learning Device may be reproduced or distributed in any form or by any means, or stored ina database retrieval system without prior permission from Rex Book Store, Inc raePhilippine Copyright 2014 Rex Book Store, Inc. All Rights Reserved. No part this Learning Device may be reproduced or distributed in any form or by any means, or stored ina database retieval system without prior permission from Rex Book Store, Inc