Get Verified on Twitter in 2023: The How

and Why of the Twitter Blue Check

Kevan Lee Former VP of Marketing @ Buffer

6 min read
Editor's Note: Verification at Twitter is currently a part of Twitter Blue, the company's
premium subscription service.

Bots. Trolls. Fake accounts. While social media platforms are working to combat these fake
users through algorithm changes and bots of their own, they can't eradicate these fakes
completely. We’ve seen a delivery guy impersonate Trump family members to spread
conspiracy theories, Amazon defenders that were actually bots, and news outlet
impersonators spreading fake news about the 2020 U.S. elections.

So instead of eradicating all the fakes, Twitter recently announced that they were bringing
back the account verification program.

You can now apply to be Twitter verified and receive a blue checkmark next to your name
that tells users that your account isn't a spammer, troll, or bot—it's the real deal. To become
verified on Twitter, you need to confirm your identity, have a notable presence on and off
Twitter, have an active Twitter account, and send in a request for consideration as a verified
user.

It is especially important for micro-influencers, thought leaders, and small businesses to

apply for verification and get that blue badge so that fake accounts cannot impersonate them.
Having a verified Twitter profile makes it harder for scammers to use your name to spread
misinformation, hold fake contests to steal your followers’ information, and more—that
eventually leads to mistrust.

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How to get verified on Twitter: A step-by-step guide

[source] This is the verification request form.

Here’s what you need to do to get verified on Twitter:

1. Make sure your profile meets Twitter’s activity standards.

2. Go into your account settings and start the verification process by clicking “request
verification.”
3. A popup will appear telling you more about Twitter verification—click “Start Now.”
4. Tell Twitter who you are by selecting the right category.
5. Provide proof that you've selected the right category (e.g., your official website,
articles about you, etc.).
6. Verify your identity by providing an official email address, website, or government-
issued ID.
7. Click “submit” and wait for Twitter to get back to you.

Note: The “verified” link should appear as the fourth entry in your account information
settings. If you see it but cannot click it, your account does not meet Twitter’s eligibility
criteria.
3 account requirements defined by Twitter
With the release of Twitter’s most recent verification guidelines, getting verified on Twitter is
clearer than ever. Your account needs to have three characteristics—active, notable, and
authentic—to even be considered as a candidate for verification.

1. Your Twitter account needs to be active

An active Twitter account has a profile name and profile image, has been logged into at least
once in the last six months, and has a confirmed email address or phone number attached to
it. You also need to make sure that you haven't violated any Twitter rules in the past six
months that could have warranted a 12-hour or seven-day lockout.

Nathan Kontny and Ronald Barba are both thought leaders who have authentic, active
Twitter profiles.

Twitter also recommends that you set your profile name as your real name or brand name,
that your profile photo and cover photo accurately represent what you’re about, and that your
bio mentions an area of expertise or company mission—really sell yourself.

If you want to make sure that your account activity meets Twitter’s standards, we recommend
building a regular posting schedule a few weeks to a month before you turn in your
verification request. Here are two easy steps:

1. Hop on to Buffer and fill up your content calendar with tweets for the next 30 days.
2. Be sure to engage with your followers in mentions and direct messages (easily done
with Buffer Engage).

When you're sure that your account is active, you can proceed to send your Twitter account in
for verification.

2. Your Twitter account needs to be notable

Your account needs to be affiliated with an influential or prominent brand or personality.
Notability is important during the verification process, as the first thing you’ll need to do is
“Tell us who you are.” Here are the six notability categories from Twitter:

1. The Government category is for state- and federal-level government officials, public
offices, official candidates, public utilities, and other people in leadership.

2. The companies, brands, and organizations category is for prominent companies, brands,
and organizations—such as non-profit organizations, startups, and small businesses—and the
leaders of those entities.

3. News organizations and journalists is for official news organizations, including

magazines, newspapers, broadcast and cable TV, as well as individual journalists.
4. Entertainment is for organizations in the entertainment industry—music production
companies, film festivals, TV networks, etc.

5. Sports and gaming is for official sports leagues, esports leagues, sports teams, and other
sports organizations.
6. Activists, organizers, and other influential individuals is for individuals of high public
interest who fall outside of the professional categories above—medical professionals, local
public figures and political leaders, etc.—but are still prone to getting impersonated.

To qualify for your category, you’ll need to provide proof that you do, indeed, belong to that
category. For example, if you want to get your account verified as a journalist, you need to
provide links to three bylines or credits in qualified publications.

Read more about each category and the requirements here.

3. Your Twitter account needs to be authentic

Your account needs to be authentic, meaning you need to be who you say you are. There are
three ways you can verify your identity to Twitter:

1. Provide a link to your website (the website needs to have a clear link to your account).
 2. Provide a photo of an official government-issued ID.
3. Provide an official email address with a relevant domain.

You need to upload your proof of identity while filling out your verification form, so have the
information on hand before you hit “Start Now.”

Why it’s important to be Twitter verified

There are a lot of obvious benefits to having a verified account:

1. You might get more followers.

2. You gain trust and respect from the community.
3. You are immediately recognized as an influencer or authority.
4. You can defend yourself against impersonation attempts.

It’s the last two points that might be the most important.

That blue verified badge on your profile means that you will always have a closer connection
to other verified users. Your likes, replies, and retweets of other verified users can never be
hidden. You're also protecting yourself from impersonators who want to use your influence to
forward their own agendas—whether it's to spread fake news and conspiracy theories, spam
your followers, or steal your followers' personal information.

Moving forward, Twitter is planning to expand categories to include other influential persons
such as scientists, academics, and more. They are also planning to add more functionality to
profiles by creating different types of accounts (e.g., automated accounts, memorialized
accounts) and adding an “about” page.

Being verified ensures that your content and your interactions always remain visible for the
maximum number of Twitter users possible.

Get verified to show your followers that you're the real

you
The Twitter verified symbol shows your followers that they aren't accidentally following a
fake account. But in addition, it's the only way Twitter users can definitively say that an
account is authentic. It adds an extra layer of protection for both users and account owners,
stems the spread of fake news, and, on the whole, improves the user experience.

If your verification request is denied the first time, you can definitely put in another request
after 30 days. There is no limit to how many times you can request verification.

Follow @Verified on Twitter for the latest Twitter verification updates and guidelines. And
after you're verified and ready to grow your Twitter account, head on to Buffer and try out
our content scheduling app that makes it easier to plan your tweets ahead of time, engage
with your followers, and analyze results.