Table of content:

• Business overview and

summary.
• Our vision and mission.
• Services we provide
• Customer analysis:
• Audience segmentation
and buyer personas.
• Competitive analysis: SWOT
analysis & competitors’
analysis.
• Marketing plan: 4 p’s
• Business structure and the
Management team.
• Media and financial plan

Digital Company (DC)

Authored by: Yomna Lamie Mahmoud

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 1. Business overview and summary:
Digital Company (DC) is located in Mansoura, Egypt is a full-service digital
marketing agency that helps businesses attain their marketing and sales goals. The
Company focuses on branding, lead generation. From SEO to social media
management, the Company creates digital marketing solutions and strategies that
perfectly fit its client’s businesses and industry.
‫ه رشكة دعايا و تسويق تركز عىل إدارة صفحات‬‫ ي‬. ‫كومبن موجودة يف المنصورة مرص‬
‫ي‬ ‫رشكة ديجتال‬
‫ باإلضافة اىل انها تبتكر ر‬. ‫السوشيال ميديا و تنظيم محركات البحث‬
. ‫استاتيجيات تسويقية تناسب العميل‬

The Company’s goal is to become one of the leading digital marketing agency
brands and compete with the leaders in the industry.

• Our vision and mission statement:

Our mission is to provide professional and highly creative digital
marketing services and consulting services that will assist businesses, individuals,
and non-profit organizations in promoting their brands and reaching out to a wide
range of potential customers all over Egypt.
‫غت‬ ‫الن ستساعد ر‬
‫الشكات واألفراد والمنظمات ر‬ ‫ر‬ ‫ ر‬: ‫مهمتنا‬
‫توفت خدمات التسويق والخدمات االستشارية ي‬
‫المحتملي يف جميع أنحاء‬ ‫الربحية ف ر‬
‫التوي ج لعالماتهم التجارية والوصول إىل مجموعة واسعة من العمالء‬
‫ر‬ ‫ي‬
‫مرص‬
Our vision is to establish a standard and first-class digital marketing agency
In Egypt.
.‫ون‬ ‫ر‬ ‫ر‬
‫ أن نكون اول شكة رائدة يف مجال التسويق االلكت ي‬: ‫رؤيتنا‬

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 • Services we provide:

• Search engine optimization (SEO) ‫تحسي محركات البحث‬

‫ر‬
• Video advertising ‫اعالنات الفيديو‬
• Lead generation‫المحتملي‬
‫ر‬ ‫جذب العمالء‬
• Email marketing ‫اعالنات االيميل‬
• Social media management ‫ادارة صفحات السوشيال ميديا‬
• Brand Promotion ‫للتاند‬
‫دعايا ر‬

• Other related digital marketing advisory and consulting services.

‫خدمات التسويق والخدمات االستشارية االخرى‬

2. Customer analysis:
• Target Audience:
‫رواد األعمال ر‬
• Entrepreneurs and Start-Ups. ‫والشكات الناشئة‬
• Corporate Organization: help them increase their brand awareness
and generate new business leads. ‫الكبتة بهدف زيادة‬
‫ر‬ ‫المنظمات و ر‬
‫الشكات‬
‫بالتاند و جذب عمالء جدد‬
‫الوع ر‬
‫ي‬
• Small Businesses: Small businesses that need to increase their reach
in the local, national and international markets. ‫الصغتة بهدف‬
‫ر‬ ‫االعمال‬
‫العالم‬
‫ي‬ ‫المحىل و‬
‫ي‬ ‫زيادة وصولها للجمهور‬

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 Our target Demographics:
Gender: both male or female
Age: 25-55
Place: All over Egypt
Class: A, B

• Buyer personas:
Ali
Interests: Business, trading.
Job title: Product manager – has a
pharmaceutical company
Social status: Married
Age: 40 years
Education: Pharmacy
Location: New Cairo
Motivations: -He likes business and
work. -Likes buying electronics.
Goals: -Expanding his business -
Achieve target in his job.
Fears: -Stress and work load -
Disorganization.
ED
Yara
Job title: Bank account – has a small
business (clothes and cosmetics
selling)
Social status: Engaged
Age: 25 years
Education: Commerce
Location: Mansoura
Motivations: - She likes shopping. -
likes fashion. -Ambitious and eager
to learn
Goals: -Expanding her business.
Fears: -Stress and work load -
Disorganization & Money shortage.

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 3. Competitive analysis:
• SWOT analysis:
Strength:
- Professional expert team.
- High quality and fast service.
- Affordable prices.
- Our services will be measurable,
result driven and guided by best
practices in the industry.
- ‫محتف‬‫فريق ر‬
- ‫نقدم خدمات شيعة و بجودة عالية‬
- ‫اسعار معقولة‬
- ‫خدماتنا ذات نتائج قياسية‬
Opportunities:
- The digital marketing business is a
proven, successful business in Egypt.
‫مجال الديجيتال ماركتنج ناجح يف مرص‬
-Limited digital marketing agencies in
Mansoura.
‫وجود عدد محدود من رشكات الدعايا يف المنصورة‬
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Weakness:
- Not enough financial support. ‫الدعم‬
‫كاف‬
‫غت ي‬‫المادي ر‬
- We will need time to gain trust from
our clients.
‫يحتاج العمالء وقت ليثقوا يف خدمتنا‬
- Limited sources and staff.
‫قلة الموارد و القوة العاملة‬
‫ر‬
- High competition. ‫المنافسي‬‫ر‬ ‫كتة‬
- Take some time for our organization
to break into the market.
-No social media presence ‫عدم وجودنا‬
‫يف منصات السوشيال ميديا‬
Threats:
- So many direct competitions.
‫المنافسي‬
‫ر‬ ‫الكثت من‬
‫ظهور ر‬
- Economic crises. ‫االزمات‬
‫االقتصادية و ارتفاع االسعار‬
 • Competitors analysis: ‫المنافسي‬
‫ر‬ ‫تحليل‬
‫ر‬
- Direct competitors are other advertising agencies. ‫المباشين و هم‬ ‫المنافسي‬
‫ر‬
‫رشكات الدعايا االخرى‬
- Indirect competitors are other options that customers have to purchase
from that aren’t direct competitors. This includes marketing agencies,
graphic designers and freelancers. ‫يتعي‬ ‫ر‬
‫المباشين هم خيارات أخرى ر‬ ‫غت‬‫المنافسون ر‬
‫ومصمم‬ ‫منافسي ر‬
‫ وهذا يشمل وكاالت التسويق‬.‫مباشين‬ ‫ر‬ ‫عىل العمالء رشاؤها من هؤالء ليسوا‬
‫ي‬
‫والعاملي لحسابهم الخاص‬
‫ر‬ ‫الجرافيك‬.

✓ INNGLO marketing agency:

• Logo:
• Slogan: Creating your existence is our responsibility & put your business
on the track.
• Services:
- Branding.‫تسويق العالمة التجارية‬
- Marketing consultancy. ‫االستشارات التسويقية‬
- Digital marketing planning. ‫ون‬ ‫ر‬
‫خدمات التسويق االلكت ي‬
- Social media management.‫ادارة صفحات السوشيال ميديا‬
- Google services (SEO, SEM, Google AdWords, Google Business).
‫ر‬
- Web design and developing.‫االلكتونية‬ ‫تصميم و تطوير المواقع‬

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- Product photography. ‫تصوير المنتجات‬
• Real numbers:
- More than 330 active clients.
- More than 850 projects done.
- More than 2 team advisors.
- 3.5K likes on Facebook page.
- 491 followers on LinkedIn.
• Location: Giza, Egypt.
• Strength:
- Quick response on WhatsApp and Facebook page.
- Creative content.
- High number of followers.
- Have a professional website.
- Have a good portfolio: MISR ITALIA properties (Real estate), M.SOU
(Fashion, E-commerce).
- Different clients with variety of services.
- Social presence on Facebook, Instagram, LinkedIn, YouTube.
• Weaknesses:
- Low engagement on Facebook page and LinkedIn.
- Low reviews on Facebook page (only 1 review)
- No active campaigns.

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• Channels:
Website: https://innglo.com/portfolio/
Facebook: https://www.facebook.com/InnGlo.EG

✓ CFM Change Marketing Agency :

• Logo:
• Slogan: Here to Make A Difference.
• Services:
- -Branding.
- -Digital marketing planning.
- -Social media management.
- -Google services (SEO, SEM, Google AdWords, Google Business).
• Real numbers:
- 10,080K likes on Facebook page.
• Location: Cairo, Egypt
• Strength:
- Quick response on WhatsApp and Facebook page.
- Creative content.
- High number of followers.
- Different clients with variety of services.

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 - Social presence on Facebook.
• Weaknesses:
- Low engagement on Facebook page.
- No social presence on LinkedIn and Instagram
- Low reviews on Facebook page (only 1 review).
- No active campaigns.
- Don’t have a professional website.
• Channels:
- Facebook:
https://www.facebook.com/changeformediaegy/?ref=page_internal

✓ 2P PR & Digital Marketing:

• Logo:
‫رشيك غوغل المعتمد ف تركيا ر‬
• Slogan:‫والشق األوسط‬ ‫ي‬
• Services:
‫رشكة متخصصة ف العالقات العامة والتسويق الرقم نقوم بتقديم الدعم والمساعدة ر‬
‫للشكات‬ ‫ي‬ ‫ي‬
‫ر‬
‫الن تسىع لبناء شبكة من العالقات المتينة والمستدامة مع المجتمع وتسىع لتقديم‬
‫والمؤسسات ي‬
‫نفسها بأفضل طريقة لجمهورها المستهدف‬.
• Real numbers:
- 4,383K likes on Facebook page.

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• Location: Turkey
• Strength:
- Quick response on WhatsApp and Facebook page.
- Creative content.
- Different clients with variety of services.
- Social presence on Facebook.
- Don’t have a professional website
• Weaknesses:
- Low engagement on Facebook page and LinkedIn.
- Few followers.
- Low reviews on Facebook page (only 1 review)
- No active campaigns.
• Channels:
• Facebook: https://www.facebook.com/2PDigital/?ref=page_internal

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 4. Marketing plan: 4 p’s:

Product: Place:
-High quality marketing consultancy -Fixed office in Mansoura and Cairo.
services ‫خدماتنا ذات جودة عالية‬ ‫وجود مكان ثابت في القاهرة الجديدة و المنصورة‬

‫فريق ر‬ -Consultancy services online.

-Professional team.‫محتف‬
‫خدمات استشارية اونالين‬
-Expert advisors. ‫فريق يقدم خدمات‬
‫استشارية جيدة‬

Price: Promotion:
- Affordable. -Social media campaigns through our
- 3 Plans (Basic, standard, premium). channels. (Facebook, Instagram,
Each plan has different price and YouTube and Google).
features.

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5. Business structure and management team:

We will need also:

- Graphic designers.
- Web developers.
- Photographers.

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 6. Media Plan:

Objective Budget Estimated Estimated Unit KPI

results CPR
Page Likes 2000 LE 2000 - 4000 0.50 LE – 1 CPL (Cost Per Page Likes
LE Like)
Reach 1500 LE 250,000 – 4 LE – 7 LE CPM (Cost Reach
350,000 Per 1000
Impressions
Post 1500 LE 1875 - 7500 0.20 LE – CPE (Cost Engagement
Engagement 0.80 LE Per
Engagement)
Total 5000 LE
Budget

7. Marketing calendar:
Objective of the Month:
- Increasing Page Likes
- Making awareness about our Brand Name and All our Services.
- Starting Engagement with our Audiences.

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