|The Material/ Economic Self ‘Aman’sselfis the sum total of all that he can cll is. This included his body, family and reputation but als his clothes, house, lands, animals he owns, bank accounts etc. they grew, their owner felt triumphant. f they faded, people felt pat of themsalves was dying, (Tentman, 2016). Althe physical elements that reflect who a person is~ possessions, cas, home, body, clothes are art of the material set. Think of your material self as that part of what you are clothed of, what interest Your are passionate about, or what you spend fr. Material sel craves for clothes not only to cover ‘the essential parts ofthe body but aso to decorate the sl “Moreover, the materia set is constituted by our bodies, clothes, immediate family and home. tis in ‘these things that we are most deeply affected because of ur investments of self with these things. The ‘more we invest of ourselves in these objects the more attached we inevitably are to them. For the ‘material sel” objects help make the person and atthe same time they also show what that Person is made of. Thus the use and display of wealth remains powerful and controversial For example, {uxary goods ae also about belonging especially tothe many millions in Asia for whom branded handoags and accessories are physical signs that one belong to a global clas of stlsh consumers. Peychalogists who study the impact of wealth and inequality on human behavior have found! thot ‘ney can powerfully influence ur thoughts and actions in ways that we are not aware of, no matter what our economic circumstances ae (Greogiore, 2014), Factors that money can change people 2. Socal and Business value ‘There are two motivations for completing tatk. 1). Sedal by recognizing a tasks social val, a Berson sees tas @ worthy investment of time and apart of his social duty ~ happy to help out. 2). When money is offered asthe motivation, people stat thinking less ofthe social aspect but more aboutthe business aspect be. Selfsuficiency and Service Those wo are conscious of money typically strive to be more slf-suffcent than those for whom ‘money isnot a priority. Money conscious indhuduals are mare sett sufficient than their peers, Paticulely when money is the focus. Seltview ‘The amount earns could have an fect on how he views both himself and others. The wealthiest ‘people are those with the deepest sense of~ elas essentalism the idea that itferences between ‘lasses ae based upon identity and genetics rather than circumstance. Poor people tend to belive that Socal class was not related to genes, that essentially, anyone canbe rich and anyone cn be peor.Ja Rich people were more i coted oes eto blew that weath ws pao ees and ety, hat hey were tha moreno Nera oo th sonal cumstances nd actions, Weathy people ako bee lies fir and people mostly get what they deserved Ethics Those who perceive seamaster hemes einige ss were este tegen Scheie arta when a smbot wea asad, chasing ot» pada hen 0 Self sities mse dent cmp tee ws hav to ms ney er clases are more key to take a “whats init for me?” attitude. They actively work toward the ‘most benefit for themselves. &. Addetion “Many addictions begin because @ person gets a postive response from certain typeof behavior \Wihetheritisa happy feling that one gets from shopping ora thril that comes from gambling, actively Seeking out that behavior again and again forthe same outcome can trigger 2n addiction - behavioral or process addleton which sa compulsive behavior not motivated by dependency on an addictive substance but rather by a process that leads toa seemingly positive outcome. IL shaping the way we see ourselves. The roles of consumer culture on our sense of ef identiy- 1. Possessions and the Extended Self sions as parts of themselves is not new. I possessions ‘The premise that people regard thelr posses ions should be regarded 25 8 are viewed a part of self it fllows that an un intentional loss of possess loss or lessening of sl x possessions with high sentimental value spectl Cases of Extended Self + Calletions {| shop therefore | am) ‘Humans and animals once primally assembled collections of n buttoday, humans mote often assembles collections ofnon-necesites for distinction and sett ecezsites for future security, definition. Collecting has become a significant activity in our consumer society asit has become more widely atfordble. Compulsive tendency urges a person the Increasing desire to colect as much “che could which ges him a greater feling of security and therefore becoming a basis ofthe ‘sense of self and identity-" shop therefore am; have therefore | am.+ Petsas Extended Self Pets are regarded commonly as representative of slt.And that one attempts to infer ‘characteristics of people from his pets. Pets are regarded as family members + Body Parts Psyehoanalytle ter Body pars are among the most central parts ofthe extended sel n idea with emotional this is called Cathexis- which involves charging ofan object, activity 2 at nergy by the individual. The concept mast commonly hasbeen applied to body P3785 know for nstance, that women genera tendo cathect body prs 98 eee! 0 mmenand hat sch cathe rele sel acceptance When a body parttimor® MEN catheced theres greater us of grooming products to cre fr this BO8Y Par Ex being les of person when the boy part i removed/severed ety: