SEED Enterprise Toolkit arr) itl ial: | Arvest Wen‘You need @ pitch as soon as you talk to potential investors, customers partners, team mambers or employees. Update your pitch regularly 25 your business idea evolves ané your target aucienee changes. “This tool is the parfact preparation for your pitch It supports you in defining your objectives and developing your pitch based on them. AS reat content does not necessarily make a great pitch, the tool also Provides tps and ticks for presenting, In the and, only one or two peopl from your team wil delvr the final piled, However, everyone in your feam should be ready to give a shor itch at anytime. Ifyou have your whole team on board while developing the pten, you wll come up with more leas and can also give feedback 0 teach other. Testing the pitch with your family and fends fs also an Important source of feedback and gives you confidence to present to STEP step2 STEP 3 Ne AN = 900 Wa ~ ili Define Your Develop Mako Use of Objectives Your Piteh Tips & Tricks y C + Understand what matters when you design and perform a pitch Koy outcomes: + Bo able to create your pth according to your development stage + Realise how you ean convince your audience with a strong pitchMARKETING: Pching 137 EEDED dete vour onjectves, EEED Develop Your Pitch Stat with the WHY. Designing a powerful pitch is all about reaching the hearts and minds of your audience. In order to achieve bath, think of abalance The credbilty of your business model should be balanced with the femations you ereate by presenting your solution. In order to develop the perfect pitch, you and your loam have to clay the follwing ‘questions upton “PWhat Is your development stage? Wien lid you stat the business idea and what have you achieved until row? -BWho are you presenting to and how much time do you have? Is tan investor, potential pane, your fiends, ajury? Do you nave 83,5, 10 minutes or longer? “What are you asking for? What do you want the auciance to do afer the pitch: speak to you, join your team, donate money, invest money, offer expert advice ete? ‘Angwer the questions in the Worksheet Who is your target audlonco ‘and what do you want from thom? Beore every new pitch, remember tego back to your key objecives, identity what is dferent tis ime an adjust he pich accordingly {By keeping in mind the context and aucience to whom you are pilehing, develop your pic. The AIDA Model gives you a structure for {your pitch. Use the worksheet fo structureit with short and concise Bult pais How can you best sell your idea? The AIDA Model: ERPOSTET catch tne Attention of your audience! ‘Comparisons, petsonal sores bol statements, (quostons or visual gascptone of ho problems you aim Raise the interest of your audience Connect the conlas ard emphasise advantages and Denes of youre forthe auclnas youre spesing 0 Foes on hom your eoutonf unquo, ané what youve ‘Awaken the Desire of your audience to work with you! pin Pow you's sovng 2 ned for them and eran how they gan om worang wih you or Invest you! sr ote about ou, support yu para ih you, purchase rm you, vest in You rvopeate with yo. Mor concrete posts nd it ‘hem know how to gtin contact wih you!MARKETING: Ptching D> ‘Agood pitch is not only about what you say, but also how you say i. Consider the folowing lst when it comes to the moment you have to pitch: Be able to summarise who you are creating value for and how ‘¥ Show emotions and heart — i's not only numbers, remember you show a brighter future ‘Have your pitch ready at any time ~ chances can come in, ‘the most unexpected moments. ‘ Rehearse, rehearse and rehearse — present at least 7 times before you enter a stage Feedback is the breakfast of champions leave your ego, at the door and focus on getting better every day ‘Think about your grandmother — would she understand your ideas? Keep eye contact with your audience and make them feel important ¥ Ifyou use PowerPoint or Keynote, have one page that ‘summarises your idea perfectly and is easy to remember ‘Know who you are pitching to, ask questions that stimulate the decision makers - keep eye contact with themWorksheet Cera pm Jus started 3 months ago, we have proven our [robles re ot our soon mor hough Intras and we re developing our minimum abe prot row. rrr aie MARKETING: Ptching Who is your target audience and what do you want from them? ie et er SCC ‘We ao presenting tothe CEO of Foundation X and hor management eam The apparent takes 30 ‘minutes, so wo died o present fo hem whet We th 0 farn § minis folsave anti tne for tho questons Citron We ao asking fra pantorshie with Foundation X inordor to cooperate wih he development of our ‘minimum viable produc.Worksheet Pera ay Pte? terest a Pasir? fetta?