Members:

Patima Lagnason Course: BM203B&C

Entrepreneurship
Princess Balungkit
Reymart Aguilar
Jude Calbatierra

Situational Analysis

FASTLINK HANDLERS BROKERAGE CORP-CEBU

Fastlink Handlers and Brokerage Corp. is a Customs Brokerage and Forwarding

Company founded last April 1997 in Pasig City, Philippines. The company started as a

courier for small parcels until little by little they tried carrying out imports and export

shipments. Due to its customer’s demands and recommendation, the management

decided to open a branch in Cebu. At first, they started out hiring 3 employees. And

later, because of the increase of volume of Cebu Shipments, they acquire more

employees to carry out the releasing of the cargoes and documentation processing of

import and export entries.

.
SWOT ANALYSIS
Strength:
● Customer-Oriented Staff
● Resourcefulness of the Staff
● Teamwork
● Personalized Service Based on
Client’s Needs
● Personnel Care-Personal
Motivation
● Leadership Style
● Innovative
Opportunities:
● Since Fastlink is a member of
WCA, agents/forwarders from all over
the world can inquire the services of
fastlink directly from their country to
the Philippines
● Due to the big companies and
even projects handled by fastlink, it
established the market trust and
because of this, it is easy to negotiate
to acquire new client due to its
credentials.
● Since we are a PEZA Member,
we are an accredited broker to
process any import/export shipment of
PEZA Clients.
Weakness:
● Accounting Related Concern on
Funding
● Lack of Manpower which resulted
to delays
● No branch Office in Mindanao
● Limited Trucks Available
Threat:
● Lack of connection/agent in Davao
to process any import shipment in davao
and even if there is, our rates aren’t that
competitive enough since we’ll still add up
our mark up for our services.
● Connection to customs official if
there is any problem with the shipment.
● Nomination of broker from the
origin
● Trucker Nomination from
Forwarder.
CONCLUSION

Although Fastlink is committed to deliver the personalized service to its

client, we cannot achieve the full satisfaction of the client if there will be any delays. This

happened several times due to lack of manpower and the shipment is already reaching

its peak each day. In order to attain the goal for customer satisfaction, we should be

committed to our schedule. To do that, employees should not be only skilled but also we

should add more employees to look into the task to avoid burnout and increase

efficiency. And also, an improved marketing strategy should be implemented and not

justrely on the inquiries acquired from agents of WCA.