Final Assignment

Diploma in Business Management

Company LOGO

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June 2021
Abbreviations
Table of Content
List of Figures

List of Tables
Acknowledgment
Introduction
Give brief introduction to business environment

The target of this assignment is to improve my knowledge about business environment. I

wish to find out more details and adduce better explanation to my assignment questions for
subject of business management.

The company of ………………has been selected for the purpose and completing the task.
write two or three sentences about your selected organization.
Overview of Your Selected Organization
Example ( don’t copy this)

Overview of the Organization

The Coca- Cola Company
Company profile
The company of Coca- Cola is one of the established global brands in all over the world.
“Coca Cola” is the largest beverage manufacture and distribution organization and largest
corporation in the world.

Table 1-Overview of the Company Figure1-Growth of the Coca Cola

Source- (Agrawal, 2017) Source- (The Coca Cola Company, 2018)

Product Profile of Coca Cola
Figure 2-Product profile of the Coca Cola
 Source- (The Coca Cola Company, 2018)

Competitors Analysis of Coca Cola

Table 2- Competitors Analysis of Coca Cola

Source- (The Coca Cola Company, 2019)

The Vision & Mission of your selected Organization

example-( don’t copy this)

Vision, Mission and values of Coca Cola

Figure 3-Vision and Mission of Coca Cola

The objectives of your selected Organization

Analyse Business ENVIRONMENT OF …………………………..

Define Business Environment

business environment can be divided into two ways. namely,

1. Internal Environment
2. External Environment

put an image

1.Internal Environment

Define internal environment (refer handout 01)

analyse internal environmental factors

2.External Environment

Define external environment & two types of external environment

put an image

SWOT Analysis
Define swot analysis & put and image

SWOT Analysis of …………….

Analyse Swot analysis of your selected organization

TOWS Analysis
Define TWOS Analysis and put an image
TOWS Analysis of …………………
Analyse TWOS analysis of your selected Organization
PESTEL Analysis
Define PESTEL Analysis and put an image
PESTEL Analysis of ……………………..
Analyse PESTEL Analysis of your selected Organization

Porter’s Five Forces Analysis

Define Porter’s Five Forces Analysis
Porter’s Five Forces Analysis of …………………
Analyse Porter’s Five Forces Analysis of your selected organization
 3. Organization Structure

Define Organization structure & two types of organizational structure

Put advantages & disadvantages of flatter and taller organization structure

explain organization structure of your selected company flatter or taller ( under this topic you need
to mention what are the advantages & disadvantages by your structure)

draw an image of your structure

4.Marketing Mix
define Marketing mix

what is the marketing mix for product and service & put an image?

Marketing Mix of ………………..

explain your organizational marketing mix

5.Marketing Communication
Define marketing Communication

Marketing Communication mix

define marketing communication mix

types of marketing communication mix and put an image

Marketing communication of………………..

explain one by one marketing communication mix of your selected company which they have used in
currently with examples/ advantages
References

Books

Books section

Journal Article