Discounts: its effect to the buying behavior of Grade 11-ABM Students Of Notre dame of

trece martirez?

Verlyn mae Escaro

ABM E

Ms. Regine Rico Arcenal

April 29 2022
 TABLE OF CONTENTS

CHAPTER 1 Page

THE PROBLEM AND ITS BACKGROUND

Introduction………………………………………………………………….. 1

Statement of the Problem……………………………………………………... 2

Scope and Limitation…………………………………………………………..3

Significance of the Study………………………………………………………4

Definition of Terms……………………………………………………………..5
 INTRODUCTION

A price reduction is a common marketing approach used to attract customers by offering an

added value or incentive that encourages them to buy the offered products right away. According

to the economic impacts of price discounts, a price discount gives a monetary advantage, an

incentive to urge people to acquire the product. When a bigger price discount is granted,

consumers perceive a higher level of savings for a product. As per Khalid Saleh (2016), More

than 64 percent of internet shoppers wait until items are on sale before purchasing them, while

more than 59 percent look for promotional coupons before purchasing anything online.

Approximately 30% of online shoppers sign up for price tracking services to receive an email

when the price of an item they wish to buy reduces, but 22% of consumers only buy products

from their favored brands when they are on sale or with a discount. Price raises perceived quality

as well as felt sacrifice (the sacrifice of paying more), and the trade-off between perceived

quality and perceived sacrifice influences perceived value. When the price is high, people

believe that the product is of excellent quality. Consumers should believe that higher-priced

items are of inferior quality. However, studies on the effects of price cuts on perceived product

or service quality have yielded inconclusive results. This study aims to know the negative and

positive factors having or giving a discount that affect the online buying behavior of Grade 11-

ABM Students of Notre Dame Trece Martirez, that probably contributes an existing knowledge

about the how discounts affect the online buying behavior of the students
 Statement of the Problem

1. What existing effect can be observed in students who buys with a promo or discount?

2. What specific type of discount made the student to buy a specific product?

3. How does discounts affect the buying behavior of the students?

 Significance of the Study

The study findings will benefit the following:

Students This study will give a huge advantage to the participants or the students who are active

in buying or shopping with discounts. It will be able to properly address and manage the

consequences of the given phenomenon. This study will also provide the participants with an in-

depth understanding and awareness about the potential risks and benefits and effect of shopping

or buying with discounts.

Community This would help policymakers, particularly SK officials, who are advocates of

youth/young adults in every barangay community, to develop programs that will provide

knowledge and awareness about how to be a smart buyer, that will help everyone to save more

money by not being scammed by the entrepreneurs marketing strategies.

Future Researchers The result of this study will serve as a guide for future researchers who

wish to understand the effect of discount to the buying behavior of students through research.
 Scope and Limitation

The focus of the study is to explore the the effect of discounts to the buying behavior of Grade

11- ABM Students of Notre Dame Trece Martirez S.Y. 2021-2022 and gain an in-depth

understanding about their experiences when there is a discounts. This study will used random

sampling to get participants which must a Grade 11- ABM Student and Studying at Notre Dame

Trece Martirez in the School Year of 2021- 2022. And to avoid biases, the participants will be

chosen randomly for every section of the ABM strand.A semi-structured interview, unstructured

observation, and field notes will be used to collect sufficient data from the target participants.

This study does not aim to gather quantitative data from the participants, such as the average

money spent on shopping or buying with discount.

Definition of Terms