2) communicative english 2 1.0 propucts AND SERVICES PES LL 1. Read the following characteristics and functions of products and services. Match them to the names of the products and services given, 3 ‘Powerbank [i 6 Slimming session [9] T Includes a|cable with four connectors 2 Charges to devices simultaneously. 3 Maximisch the performance of most. enabled devices ayer tyfogry US Kens under sunlight and returns to a ffively translucent state while indoors hances visual clarity and comfort by finimising glare rotects against harmful ultra-violet (UV) rays sessions as theatre arM stand-ub comedy performances) What helped yor) to idesfity them? 3. What other inforrhation Pould you add to the descriptions above to make the identification of these products Ynd seWvices clearer and easier? 4 Have you bought of used bny of these products and service when buying or usipg then? 5 What are the key qhestiois service? ‘What are the differen\es bAween a product and a service? What are your main concerns you would ask if you were interested in buying a product orProducts and services |/ 3 1.1 DescrIPTION OF PRODUCTS AND SERVICES ot labour of someon else. Unlike produgd only available at the time of use. Generally, a product description special/unique about it? and What guide in describing a product, (a) The product is identified. (b) Its functions or rather (©) Other information, such. al A service description, on thi product description as services do cannot be touched, tasted, heard4 4 uh a5.4 LRlesfents s 5 The statement, ‘Goods sold Communicative English 2 h are False, service descriptions focus on physical attributes. C exactly the same as describing ( \d legal advice are all examples of services. ( \d ‘Model No.’ can only be \ refugdable.” cannot be found in a service description. ‘The following article is 4 1 Yuniquel0 is a feature preked ¥ (MP) camera. This smartphon user-friendly. This newest adgj without doubt a cut above thi i -Yuniquel0 was désigne worlds—connecting business life with personal life. It comes preloaded with Facebook, Twitter, Skype and YouTube applications which allow end users to stay j#’sync with their surroundings, while getting more done in leyf time, Thus, it is perfect for those who are always on the mov, mM — Yuniquet0 also featuy&S a 10-cm LED display, which makes viewing text clearer ang/sharper. It is rectangular in shape and comes in three colours/wvhite, black and orange. WV” Recognising thatocation is relevant to every aspect of daily life, Yunique10 has built-in location-based services (LBS) and boasts the most advanced LBS experience for a Windows mobile phone, No matter where one is going, getting there is as important as being there. Thus, Yuniquel0 also comes preloaded with humerouls points of interest, including phone numbers. Vv Navigation functions are linked to frequently used applications, such as the Short Message Service (SMS), contacts list, calendar, e-mail, and Internet browser. Yunique10 can be easily customised to one’s needs. In addition to the applications available from the Windows Marketplace, flight status information, weather forecasts and traffic details are some of the connected services accessible in this smartphone. vi This must-have smartphone is currently on offer at an unbeatable price and is under warranty for three years from the date of purchase. Yuniquel0 is now available at all SMART shops located in all major towns in Malaysia, (7) for the following statements which are True and (F) for the statements {o give end users the best of both s 0 20 5 30Products and Services PRACTICE. Read the article on Yunique10 and answer the questions, 1 What is the product? 2 Who would benefit most from using this product? 3 What are the physical attributes of this product? 4 Describe the strengths of this prodhict. 5 How long is the warranty period for this product? 6 Where can this product be bought? Practice, Scan the article on Yunique10 for words that match the following meanings. Use a dictionary if necessary. 1 Fashionable 2 Moving at exactly the same time and speed as the surrounding, 3 Oblong 4 Recernty develop6) Communicative English 2 5 The skill of planning a route for a vehicle, 6 Designed or built for a particular person. 7 Easy to get 8 Impossible to improve PRACTICE. Underline the word or phrase which is not suitable to complete the sentences. resent Tense ‘The simple present tense is commonly used to describe products and services, as follows: 1 Permanent truths ‘Simple Present is used in statements that are always tue. e release of carbonProducts and services 2 ‘The present period’ Simple Present is used to refer to events, actions or situations which are true in the present period of time and which may continue indefinitely. The Kawanku Centre provides free face-to-face and phone counselling by experienced counsellors. 3. Habitual actions ‘Simple Present is used to describe habitual actions, i.e. things that happen Tepeatedly with or without an adverb of time. The Ming Beauty Salon operates from 11 a.m. to 8 p.m. daily, except on Mondays. More examples from the article on Yuniquel0: This smartphone is not only stylish, but also very user-friendly. Yuniquel0 also features a 10cm LED display, which makes viewing text clearer and sharper. PRACTICE @) Complete the product description using the present tense of the verbs in the brackets. The Personal Computer The purpose of this description is to give you an idea of how each part of a personal computer or ‘PC’ (1) _______ (add) up to make a working computer. The computer case, monitor, keyboard, mouse and power cord 2 (to be) the basic parts of the PC. A computer case is the enclosure that (3) _______ (contain) most of the components belonging to a computer, namely the motherboard, central processing unit (CPU) and power supply. Cases (4) _______ (come) in many different shapes and sizes, such a8 the vertical tower (designed to sit on the floor) or the flat desktop (designed to sit on the desk under the computer's monitor). Most cases also (5) _________ (include) an ‘On/Off’ switch, a reset button and one or more optical drives, such as the USB and headphone ports. Nowadays, most PCs are produced with all the main components built into the monitor itself, which (6) (eliminate) the need for a vertical tower or flat desktop. Next, the monitor is part and parcel of the PC—it (7) (accept) video signals and (8) _________ (display) the letters and graphics onto the monitor screen. There (9) _____ (to be) three 7Communicative English 2 types of displays; the CRT (cathode ray tube) monitor, the LCD (liquid crystal display) monitor and the LED (light-emitting diode) monitor. Another vital part of the PC is the keyboard. This component (10) ____ allow) the PC user to communicate with the PC by entering data—a task made easier by the mouse. The mouse, also known as the pointing device, lets the user (11) (control) the movements of the cursor on the monitor. Last but not least, the power cord. The power cord (12) (to be) crucial, as it (13) _____ (connect) the PC to the main electricity supply via a wall socket or an extension cord. Personal computers are all built to standards, such that their parts or ‘components (14) _ (to be) largely interchangeable, even across brands. Each component (15) ____ (play) an essential role for the computer and has to be well maintained. PRACTICE Complete the service description using the present tense of the verbs in the brackets. M & ONail Care We (1) ______ (offer) exceptional manicure and pedicure services. Our services (2) ____ (to be) available from 10:00 a.m. to 10:00 p.m. daily. Our manicure service (3) _______ (to be) a cosmetic beauty treatment for your fingernails as well as your hands. It (4) ______ (include) filing your fingernails, shaping the free edges, massaging your hands and applying the polish Our pedicure service (5) _____ (refer) to a beauty treatment applied to the toenails and feet to improve their appearance. No detail (6) _____ (to be) ignored as we thoroughly (7) ____ (cleanse), (8) ______ (groom) and (9) _______ (restore) the condition of your hands and feet, paying particular attention to ensure your nails, (10) ______ (look) healthy.Products and Services All our manicure and pedicure treatments (11)_________ (include) deep exfoliation using sea salt infused with therapeutic essential oils, cuticle care, a relaxing ‘massage using our special blend of deep moisturizing cream and the nail polish colour of your choice, or just a buff to perfection. All the above (12)______ (come) with paraffin treatment. Paraffin treatment (13)__ (to be) much better as it (14)___ (give) the wax time to work on your skin, whereas the simultaneous cooling and reheating of the wax that is already on your skin effectively ‘milks out’ the moisturizing elements, ich (15)__ (do) wonders for your skin, We (16)__ (conduct) our treatments differently, allowing you to lie down comfortably and enjoy our one-hour thorough and relaxing massage for only MAS, Our services are not just economical, but also satisfaction guaranteed. 1.2 coMPARING AND CONTRASTING In product and service descriptions, comparisons are used to show the similarities of the products and services, while contrasts are used to show the differences of the two. Information from both the comparison and contrast can help the reader to evaluate the products and services better, especially in making decisions about which product and/or service is the best. ‘These differences and similarities can be described using: 1 Key words expressing differences Examples whereas, unlike, on the other hand, even though, but, however, different from Jets can fly at avery high altitude, but propeller-driven aircraft cannot. 2 Key words expressing similarities Examples is similar to, both, resembles, same as, like, comparable to, as important as The function of fluorescent lights ts simitar to table lamps as both provide light to the room. Example from the article on Yuniquel0: No matter where one is going, getting there is as important as being there.10) Communicative English 2 3. The comparative and superlative forms of an adjective or adverb inn eunna Sinan ‘© Used when two things are * Used when more than two compared. things are compared. + Expressed by the ending-er * Expressed by the ending -est or the word more. or the word most. E.g. newer, more expensive Exg. newest, most expensive Some adjectives and adverbs have iegular comparisons, so they do not have the endings -er or -est (or the words more or most). Some examples of such adjectives and adverbs are bad, far, good, little, well and much. More examples from the article on Yunique10: “This newest addition to our range of smartphones is without doubt a cut above the rest. which allow end users to stay in sync with their surroundings, while getting more done in less time, Fill in the blanks in the table with the correct comparative or superiative forms. a ee 1 good best 2 bad/ill worse © 3 title (amount) least “4 much/many more 5 far (place + time) furthest © 6 far (place) anther i 7 fate (time) r latest 8 near (place) nearer ‘9 old (people and things) oldestProducts and services. 11 Prtoue) Trelis SUPERLATH 10 old (people) elder 11 slim slimmest 12 high higher 13 modern 14 interesting PRACTICE @) Fill in the blanks with the correct comparative forms of the words in brackets. Petrol and diesel engines are thetwo most common types ofengines {or land vehicles. Diesel engines are usually (1) (large) and (2) (heavy) than petrol engines. This makes them (3) ___ (expensive) and unsuitable for cars as well as motorcycles. Cars and motorcycles use petrol | engines because these engines are (4) _____ (cheap) and they usually perform (5) (fast). On the other hand, diesel engines use (6) _— litte) fuel and last (7) __________ (long) than petrol engines. | Some land vehicles use electric-powered engines, due to advancements in technology. They are the (8) MEAS A 54 1795845 7005 (clean) and (9) ______. (quiet) of the three types of engines. They are the (10) ____ (safe) because there is the (11) ____ (less) danger of these engines catching fire. Electric-powered engines are also the (12) (environmental-friendly) of all the three engines.