Professional Documents
Culture Documents
Connor 2017
Connor 2017
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460 Reviews
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Reviews 461
concerns of departmental orientation, teacher style and scholarly perspective are set
aside.
Martin Connor
Brandeis University, USA
mepc36@brandeis.edu
In their earnest attempt to articulate sonic globalization to the new globalizing wave
of the 1990s, scholars have overlooked earlier waves of transnational cultural
exchanges and cosmopolitanism. Bradley Shope’s American Popular Music in
Britain’s Raj puts together ethnographic material and archival research to confirm
the presence of an entertainment globalization in 19th century India. Through tracing
the history of American popular culture including black minstrelsy, ragtime, jazz and
Hollywood film music in India to the 1850s, he establishes musical intersections
enabled through trilateral flows of American live, recorded and filmed performance
genres between the USA, Britain and India during the British Raj, which were sup-
ported by global commercial and military enterprises. In doing so, he uncovers alter-
nate trajectories of economic and cultural exchange, globalization, transnationalism
and cosmopolitanism that disengage sonic globalization from the Americanization
myth. Asserting that the flows of American popular culture were enabled through
the improvement in transportation and infrastructural facilities, Shope makes the
important point that they were mediated by Britain. He argues that racialized and
exoticized African-American musical genres were incorporated in a trilateral con-
sumption culture on which domiciled Europeans, visiting Americans and wester-
nized Indians converged to stake their claims to metropolitan cosmopolitanism.
Shope reproduces the emergence of an entertainment culture in India in the
1850s centred on ballrooms, social clubs, theatres and cinema houses that catered
to the social needs of the domiciled Europeans but also became a marker of social
status, modernity and cosmopolitanism. Initially produced by amateur regimental
bands in clubs in metros as well as smaller cities and towns, the arrival of travelling
professional performers kept the audience abreast with current entertainment trends
in the US and Britain. Although it began in 1850, African-African minstrel Dave
Carson’s performance of black minstrelsy in 1865 in Bombay introduced African-
American culture, albeit in a distorted form, to a diverse Indian audience. Carson’s
appeal largely lay in his ability to adapt the genre to local sensibilities by improvising
on themes, characters, style and language to the Indian setting through incorporating
stereotypes of Indian ethnic communities and Hindi and Bengali words. Along with
blackface minstrelsy, ragtime performances came to be included in the same venues
following the popularity of ragtime in England and subsequently musical sequences
from Hollywood films, particularly cabarets, were fitted in the performances.
Shope avers that these transatlantic African-American musicians and genres
were constructed as signifiers of both exoticism and cosmopolitanism for the
Indian audience. Demonstrating that the primitivized iconography and nostalgic
Downloaded from https://www.cambridge.org/core. University of New England, on 07 Mar 2018 at 03:17:52, subject to the Cambridge Core terms of use,
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