I will start my discussion with Reckitt Benckiser bd ltd's cash conversion cycle.

Looking at the
graph, we can see that the company successfully managed to keep the ccc negative from 2008
to 2021. so, the company's working capital is not locked up for long during these years,
indicating greater business liquidity. Among these years, 2021 had the highest negative ccc,
indicating that the company had 310 days more to pay due in business after receiving cash and
utilised those excess funds for the remaining days.

Next, I will discuss the nwc of rbbl. From the graph, we see that from 2008 to 2021, the
company has positive nwcs which indicates that the company can fund its current operations
and invest in future activities and growth. However, a high nwc indicates that the company
might hold too much inventory or cash which might hamper the profitability.

Next I will discuss the strategy that RBBL used in its wcm. Based on different ratios, RBBL made
a comparison between the industry average and its own performance and made the
appropriate strategy. From the table, we see that their liquidity ratios were lower than the
industry and took the aggressive WCM approach. Then, in comparison to the industry, their
profitability ratios and d/e ratio were relatively high. Following that, their asset utilisation ratio
and NWC were lower than the industry average. RBBl took an aggressive approach to all the
ratios mentioned.

Last, I will discuss the growing trend of nwc of rbbl company. From the graph, we see that from
2008 to 2021 the working capital was increased by around 150 million BDT. During the earlier
years, the company witnessed both positive and negative growth. But, during the last five
years, RBBL observed constant positive growth.