woro ater Style sheet:a typeof ‘template giving font ‘andlayout setings to ‘ivea uniform lookto documents neLEcT ® Have younoticed different items developed bya brand with an ential style, ogo, slogans and names? Explore some examples, DEFINITION “99) House style: the designs and layout of documents used inal writen ‘commenunications ofan ‘xganisation “@ Chapter, Ina business, a docurnent goes through several pracesses before itis published, One of the most important steps is ensuring that all the required styles and design elements have been correctly incorporated. Most organisations have a style sheet for publishing this material, referred to as the house style or sometimes the corporate branding guide. Purpose of House Style Figure 141 shows some important reasons why an organisation must use a house styl. Figure 14.1 The purpose ofa corporate house syle What Is Included in a House Style Guide? + Formatting instructions such as placement and size of logos, fonts, object colours, line and paragraph spacing, alignment, bullet style, and so on, + Language specifications such as speling, hyphenation in words, usage of abbreviations etc In this chapter you will learn about the different formatting styles. Where Is House Style Used? House styles are often used in all written communications for internal users as wel as for the target audience or customers of an organisation. There may be some additional style items specific toa project, however mast are followed across the organisation. It is important that style sheets consider the target audience. You have already covered this part in Chapter 9, Have you ever received a formal letter from a company? Did you notice any similarities between the product packaging and the letter? See Figure 142.COMPANY YOURSAMPLETOXT HEE Brena s Vist the webste ofthe ci co TZN ae rane publisher ofthis book, Try and ident the common elements on the ver pages of efferent products, ‘ornmunication and documents to 3, Alldocurnents must be proofiead for ss enhance the brand value, same house style for different n y. Some examples are shown in Figure house style, as this is important for the brand image a Organisation peau DL y Bears PN) LOTT belive et) PRESENTATIONS Poet Pia Piroey (Ri think the house style has Lookat the covers of two Style: the over! been followed? Give reasons, ‘appeatance of text or an ‘object ina document, ferent books frorn the same publisher. Do y Font: 2:21 of ext characters in a specie style and siz. iments and other formats. House style should be consistent for presentations, web pages, Word LUNK However, the steps involved in creating, modifying and applying these styles varies across formats Chapter 19, Styles for presentations wil be covered in detail in Chapter'9, and you will learn how to create Chepter21. styles for websites using cascading style sheets in Chapter 21 In this chapter you will work on word processors ere, style refers to the overall appearance of text or an object in a document. Word processing software has different formatting tools that can help with enhancing the design and look of document. You can format text using features such as font size, colour and alignment. These can be applied manually or automatically. Working With Fonts and Using Formatting Tools Word processing software includes text formatting tools such as highlight, bold, font size, italics, etc Practise working with these tools and applying the effects to @ document. ‘WORD ALERT, ® Font Type and Sizes Typefaces: letters and Afontisa set of text characters in spect style and size. Different font typefaces belong to font (Table 14.) Fonts have specific ‘umber a specifi categories, referred to as font families, and are serif or sans serif desion names, for example: + Times New Roman + Comic Sans MS + Arial + Century GothicTable 141 Descction ofsenfend sons seen fais eT eT Have shor end strokes on every characte. Donothave end stokes ide TA As EDT | Example Beare: Thick and Noend strokes Strokes have Serifs even width se Thing Thing, Serifs Times New Roman Arial eee ramps: Bamps: Times New Roman Arial Georgia Calibri Bookman Old Style Verdana Century Helvetica Changing Font Size The font size of text refers to how big or smal it appears. tis measured in points or pl, ZZ7777z highlight the text then click on Inerease Font a v Size o1 Decrease Font Size AA stylesTo select a specific font size, highlight the text and click on the Font size drop-down option Select an appropriate font size from the lst that appears. varavons @) When you select the ‘examin toatbar wll appear jst above the selected text Tis proves quick acces to the formating tools text, notice ¢ Calibri Body) - [12 Br uae ides a auick access to the formatting tools Figure 14.4 Fontsize options. Selecting an Appropriate Font Word provides options for selecting a diferent font from a lis. QUICK CHECK Font option in the Font group. You can select, {an appropriate font from the drop-down ‘menu that appears. Avoid using too many different fonts on a page in a document. Name the too used to change the text font art ~@ Try toidenty the fonts sed inyour book ‘Century Gothic s New Roman | To change font, selact the text and clickon the Comic Sans MS Bradley Hand cr Palatino Linotype Arial (cats waa Theme Fonts Calibri Light | (aera Recently Used Fonts Century Gothic Times New Roman Comic Sans MS Bradley Hand cre, Palatino Linotype Arial Tink Free Artal Figure 145 Fontoptions. )Changing Font Colour In Word you can change the colour of the text ina document. The font colour must bbe appropriate for the chosen background colour - this important for text readability, To change the font colour, select the text and click on the Font Colour option in the Font group. A colour palette appears (see Figure 16). You can select an appropriate colour from the available options, add more shades or customise the colours using the More Colours option. Text Alignment ‘Text alignment refers to the position of the text avvay from the page margins. The Paragraph group ofthe Home tab has four different alignment options (Figure 14.7, rd Figure 14.7 Text alignment options Theme Colours shinai ‘Standard Colours et el | 4 More Colours... [A eradient > Figure 14.6 Font colour options StylesText Enhancement Tools You can add other effects to the text and enhance its appearance. Some of these text enhancement tools are shown in Figure 148, These tools can be accessed from the Font group of the Home tab. Figure 14.8 Text enhancement options mn Line and Paragraph Spacing ‘Approptiate line and paragraph spacing makes a document look more professional Use the Line and Paragraph Spacing option ‘tom the Paragraph group (you wil earn how to use this feature in Chapter 7) Bullets and Numbering Lists can be used to organise items in a structured way. Create 2 bulleted list when you know the order of terns and a numbered list fthe items | Chapter 17, =H Jaapeceo! ‘must be in sequence, | You can create alist either by selecting the text | cn your document oras you type the tems, the | Hale bray ‘options for lists can be found in the Paragraph ea attehcaa fH Jfel-JI4] iy To create a bulleted list, follow these steps: + Step 1. Select the text to be bulleted | + Step 2. Click on the Bullets option. You can Desinest Hiatt diockiontedoncomarowenics |g Ig | | different bulet style from the options or define J a new styie (Figure 149). E Change lid Level *| Define New Bute. Figure 14.9 Creating o bulleted ist.. ‘The text is now formatted as a bulleted list You ‘may notice that the text is indented (Figure 1410). Example of bulleted list Different types of aligments are: Align left Align right Center Justify Figure 14.10 An indented bulleted fst. ‘Alternatively, you can select the Bullets option and start typing the text into your document as a list. To create a numbered lst, select the Numbering option (see Figure 141), Click on the drop- down menu to select a style or define a new style (Figure V4.1). HESS: SLO pepecen 4 Example ofrumbered list @) ows Numbering Libr =a? List ofitems Sometimes you may need tocreate mull eves 1. tem inal. Fr thi youcan 2. tem 1 select sve fo the ey Multilevel List oston ndoranse the tems 4. Item Sa Figure 14.12 Exorple ofa numbered ist, a Change List Level Define New Number Format: Set Numbering Yale Figure 14.1 Creating a numbered ist You can adjust line spacing, alignments and indentation of a bulleted or numbered list using the options in the Paragraph group. You wil lear about these features in Chapter 17. Creating, Modifying and Applying eé Link Predefined Styles hope, You can create styles and apply themin a document with a single lick This Can save time and effort {as you do not need to format each text itern one-by-one. This method helps with consistency in the document asthe same style will be applied to every applicable part ofthe text, For example, ifyou create a style for Heading 1 with the font Calibr size 20 point, and bold, then the formatting can be applied every time Heading 1 appeas in the document. StylesApplying a Style ‘To apply a predefined style to your text, select the text and click on the appropriate option in veranons(@) Se Besoin ie ame othe dou to tov rm yi Styles gallery (Figure 412) or click on the dialogue box launcher arrow to view the Styles pane Sonera (Figure 1413), complete stots in the Ses pane a pawbcedx AaBdceo: AABbC Aabbcc] AA aarbcee asebceo: aasbceo. Normal | 1No Spacu. Heading Heading2 Tite Subtle SubtleEm.. Emphasis AadbCeD: ABBbCEDX ADAbCcDr AoB|CED: AABSCCDE AABOCCOC AABbCED AaBbCcDc Intense. Strong Quote intense, SubtleRef. Intense Rx. Book Tile List Para ag. Crees syle 28 learFomating A4, Apply Styles. Figure 14.12 Styles galery 7 Brad AaBbCEO: ADECCO: Wh Renee Subtle. Emphasis =! Ty secre 5 tits 8 Styles aX esr | Nospacing |Heading1 # | Heading? | || Title 2 | sutitte || Subtle Emphasis @ Emphasis a | | totense Emphasis @ | strong a quote 3 | snow Preview Ci Disabie Linked Styles Options. Figure 14.13 Stylespane.Creating a New Style Follow these steps to create a new style: Step 1. Select the text formatted in the required style. ‘Step 2. In the Home tab and the Styles group click on the drop-down menu button, ‘Step 3. Click the Create a Style option and the Create New Style from Formatting dialogue box will appear. Step 4, Enter a name for the new style and click OK. For example, in Figure 1414 the list style is saved 2sBulleted List ‘rete New Sle fom Formatting 7 x > student | none: [ove it > student? | pyagrapn sve peeve > student 2 Sas | Greet) Figure 14.14 Creating anew sive Modifying a Style ‘To modify an already defined style, follow these steps: Step 1. Right-click on the name of the style you want to modify in the Styles gallery or Styles pane. ‘Step 2. Click the Modify... option and the Modify Style dialogue box will appear (Figure 14.5). Step 3. Change the formatting or name of the style as required. You will see 2 preview of the style in ‘the preview box Step 4, Click OK.The new definition forthe style will be saved. Mody Sie one tne (si see |tnvectnsonon snscwnary i] seyepoed on | noma El setorelowng pungent: [sme Fl | Darn When astyleismodtied, ‘thetext with hat style applied wil be updates automaticaly, Styles“Aetivity | A Ave these fonts serif or sans serif? ‘Sample Text 1 Sample Text 2 ‘Sample Text 3 Sample Text 4 ‘Sample Text 5 B_ Thisisan example of a house style sheet. Using word processor software, wite a report on minimising paper use in an organisation, Read the instructions carefully and apply the styles. Title Font ~ sans serif, 28 pt, coloured font ‘Alignment — centre Subtitle Font — sans serif 24 pt. ital Alignment ~centee Heading Font — sans sedi, 16 pt, bold, coloured font ‘Alignment ~ let Heading2 Font ~ sans serif 14 pt, bold, underined, black font ‘Alignment ~ let Body Text Font — serif 2 pt black font ‘Alignment ~ justified Line spacing ~ 15, one-tine space after each paragraphLatoSemibold =|13 =| a Anse BI Uren AY ae a Font & House Styles(Corporate branding + create consistency of presentation + brand identity + professional looklng documents + product quality + Font: changethe font + Font size: change the sie ofthe font + Increase font size + Decrease font size + House styles are generally sed in the writen ‘communication ofan ‘organisation + House syle specifications «an include formating styles Diferent types of fonts: serif (ith end strokes) and sans serif (without end strokes) Different font typefaces belong todifferent fort far Paragraph Cy Bold, tales, undertne, strikethrough hs Home> Pango | pomeme) 2 5 | Home tab > Styles group | Leecsrnconsncnasincat (raasccor|aetecax Asics auvocct AAB assocce anno aaeoco se zi Paragraph 5 + pre-defined styles: savetime and effort, makes the presentation consistent + Ballets and Numbering + Creating and applying styles: sing the Style gallery or Styles pane + Indentation + Modifying styesright-clck onthe style and update rom the Modify Style + Aigment eft ght conve, justified logue box + Line and paragraph spacing StylesExplain what you understand by corporate branding or house style Describe why the house style should be followed by an organisation. Name some different types of documents to which corporate house styles can be applied. Explain the difference between serif and sans ser fonts Describe bulleted lists and numbered lists, Describe the tools you can use to enhance the text style. Define the folowing terms: a Howse style Font 8 Explore the Font group and write a paragraph about other formatting tools. Noununs