INSTITUTO POLITECNICO NACIONAL

ESCUELA SUPERIROR DE COMERCIO Y ADMINISTRACION

UNIDAD SANTO TOMAS

Relaciones comerciales

Unidad de aprendizaje:

Comportamiento Del Consumidor

Profesor: José Luis Licea Mendoza

Actividad de aprendizaje Complementaria “2 de 2”

Mapa Mental

Fecha: 11/11/2022

Alumna: Guadalupe Libertad Landin Paniagua

Boleta: 20220A0027
 Attitudes

Beliefs.
Behavioral Intention The behavioral intention is what
the consumer plans to do with
Affect. respect to the object

A consumer may hold both

positive beliefs toward an object
Attitude-Behavior Consistency

Ability
Competing demands for
resources.
onsumers also hold certain
feelings toward brands or other Social influence
objects.  Sometimes these feelings Measurement problems.. 
are based on the beliefs