Innovation: To renew.

Innovation is adding something new to an existing product or

process.
We innovate on what already exists. Innovation is the change,
modification or improvement of an existing product.

Create: To cause something unique to come into

being.
Creativity is a process that produces an original outcome or
product. It is original, unique and usually novel.
Why distinguish between creativity and
innovation ?

Because:
• the processes are different
• the risks are different
• the starting points are different
• the climates needed for achievement are
different,

and there are consequences of these differences.

 The differences
Creativity Innovation
requires a tolerance of mistakes. mistakes may not have large impact

requires an acceptance of risk. requires a much lower level of risk.

requires the acceptance of possible success is incremental, less botheration

failure.

requires a commitment of time and less of a need for long term

resources. Must be thought of as an commitment of resources, time and
investment. money

The organization must have a long term a less sophisticated management

commitment to being creative. culture

You don't start it and stop it. it can be terminated at any desired
level
 The differences (Contd.)
Creativity Innovation
is much of a formal, ongoing, complex often a random event
process

starting point is zero starts from an existing product

outcome is unknown. Difficult to outcome is defined. Meaningful

measure progress progress can be made

It is a process which can be taught and It is informal and derived from the
learned course of creativity
 Consequence
If an organization does not rely on creativity, they will
become obsolete and non-competitive.

On the other hand, organizations that are totally creative

will have their new products and services ready to
launch, but often too few current products sufficiently
upto- date and competitive to generate the cash needed to
fund their creativity.

Why they are both needed, and how to make them both
happen in the right way at the right time in the business
Cycle requires prudent management.
 Impacts
• Why we need both?
• To grow and prosper and exist.

• Why Innovation?
• to constantly improve their existing products and
services

• Why Creativity?
• survival of the enterprise, need to create new
products and services to meet yet unfulfilled
needs.
 The Three Thinking Spaces
• A – The Abstract Thinking Space
• B – The Business Intellect Thinking Space
• C – The Creative Thinking Space

The ABC principle is a simple business tool for

Aspiring entrepreneurs. Think of it as a road
map for learning success addicts.
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B – The Business Intellect Thinking Space
• Business knowledge viz. facts, figures, data,
strategies
• Gained thro academic & corporate training at B
schools & job experience – pragmatic people
• We’re concerned with such things as Professional
qualifications & technical expertise, financial
literacy & analysis, research, regulations, business
models & plans, leadership, people management,
sales & marketing, business systems, networking,
raising capital etc. The list is endless.
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 C – The Creative Thinking Space
• Good ideas are born here
• Graphic artists, designers, creative advertising
people and architects are classic examples of
professionals who can operate very comfortably
in the Creative Thinking Space
• There are many industries and professions that
have to straddle the Creative and The Business
Intellect.
• Art, Fashion, Information Technology and
Furniture are all good examples. 9
 A – The Abstract Thinking Space

• It’s not tangible, even though the results that

flow from it can be.
• Abstract Thinking can be a challenge for
business colleges and tertiary institutions
because it can be difficult to measure.
• The Abstract Thinking Space is where brilliant
ideas come from. Albert Einstein worked that
out early in his career.
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 The Abstract Thinking Space is indeed very
broad. It can cover such areas as:
• Thinking Skills
• Inspiration, Motivation & Persistence
• Self Belief & Confidence
• Morals & Ethical Behaviour
• People Skills
• Positive Psychology / The Mindset
• Cultivating Good Luck
• Thought Management & Personal Affirmations
• Instincts
• Emotional Intelligence
• Belief Systems
• Spirituality
• Abundance Thinking (such as Giving)
• The Subconscious Mind
• Success Laws eg. The Law of Attraction. The Law of Reciprocity..
• Success Powers eg. The Power of Appreciation.
• The Power of Optimism.
• Natural Law (what goes around comes around)
• Meditation
• Collective Consciousness & Wealth Consciousness
• Universal Energies
• Infinite Intelligence
• Imagination
• Visionary Skills

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 The ABC Principle

The Entrepreneur
The Creative Zone
Thinking Space
C
A E B
The Abstract The Business
Thinking Intellect
Space Thinking Space

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 E - The Entrepreneur Zone
Step One: Accept and understand the basic premise
that all three A, B and C Thinking Spaces exist.
Step Two: Respect and appreciate those who are in
the two Thinking Spaces external to your own
comfort zone. This is where people often fall down.
Without doing this step three won’t happen.
Step Three: This is the tricky part. You have to learn to
think in all three thinking spaces simultaneously.
Like most things in life, practice, mistakes and more
practice will get you there.
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It’s much easier to move outside your
comfort zone and apply the A.B.C.
Principle if you follow three simple rules:

Rule I: Don’t over intellectualise everything (a

common mistake).
Rule II: Accept or reject whatever information
you like but never criticise anyone for being in
a different Thinking Space.
Rule III: Respect everyone, especially those in
the two thinking spaces external to your own
comfort zone. 14
theentrepreneur's creed
being an entrepreneur is about:
• a burning desire to succeed, with no corporate ladder
to climb.
• thinking and creativity - true entrepreneurs practice
and hone their thinking skills - it’s the cornerstone of
their creativity.
• knowing intuitively what makes people think and
respecting them.
• leadership; drive; motivation; ambition; inspiration
and giving.
• understanding business and marketing on a deeper
level than any textbook or teacher can take you. 15
• taking calculated risks that you can’t calculate scientifically.
• reading markets without the use of a book or any hard data &
setting trends by having the confidence to follow your
convictions.
• having the tenacity and the courage to persist by laughing at
rejection.
• turning negatives into positives to achieve economic
prosperity for you, your family and others.
• overcoming adversity to do great things for you, for others
and for the planet.
• learning from your mistakes and treating failure as a
temporary state.
• loving what you do and having fun doing it.
you have God given talents don’t waste them the world needs
you!
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