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6-a.

How to implement developing and disclosing a communications strategy


to promote effective communication with shareholders and encourage
effective participation at general meetings involves several key steps?
1. Identify your audience: The first step is to identify your target audience. This will help
you determine the most effective channels for communication and the type of information
you need to convey. In this case, your target audience is shareholders and potential
investors.

2. Define your objectives: What are you trying to achieve through your communication
strategy? Are you trying to increase shareholder participation, encourage investment, or
provide updates on company progress? Defining your objectives will help you tailor your
communication to achieve the desired outcome.

3. Determine your key messages: Once you have identified your audience and objectives,
you need to determine your key messages. What are the most important pieces of
information you need to convey to your shareholders? This may include financial
updates, changes in leadership, or upcoming events.

4. Choose your communication channels: There are various communication channels you
can use to reach your target audience, including email, social media, press releases, and
shareholder letters. Consider the preferences of your target audience and choose the
channels that will be most effective.

5. Create a timeline: Develop a timeline for your communications strategy, including


specific dates for key events, such as general meetings, quarterly financial reports, and
other important announcements.

6. Implement your strategy: Once you have developed your communications strategy, it's
time to put it into action. Ensure that all communication is consistent with your key
messages and is delivered through the chosen channels in a timely and effective manner.

7. Evaluate your strategy: It's important to evaluate the success of your communications
strategy regularly. This will help you identify areas for improvement and make necessary
adjustments to achieve your objectives.

Overall, designing and disclosing a communications strategy to promote effective


communication with shareholders and encourage effective participation at general
meetings requires careful planning, clear messaging, and consistent implementation. By
following these steps, you can create a successful communications strategy that engages
your shareholders and drives positive outcomes for your company.
6-b. How to implement requesting the external auditor to attend the annual
general meeting and be available to answer shareholder questions about the
audit?

1. Review the company's bylaws and regulations: Check the company's bylaws and
regulations to ensure that there are no restrictions on inviting the external auditor to
attend the annual general meeting.

2. Determine the appropriate timing: Decide on the appropriate timing to request the
external auditor's attendance. The request should be made early enough to ensure that the
auditor can schedule the meeting into their calendar.

3. 4Draft a formal request: Prepare a formal letter or email to the external auditor requesting
their attendance at the annual general meeting. The letter should include the date, time,
and location of the meeting, as well as a brief explanation of the auditor's role.

4. Provide background information: Provide background information about the company's


financial statements and audit process to the auditor to help them prepare for the meeting.
This may include financial reports, audit reports, and other relevant information.

5. Coordinate logistics: Coordinate logistics with the auditor, such as travel arrangements
and accommodation if necessary. Make sure that the auditor has all the necessary
information and materials to be able to answer shareholder questions.

6. Communicate with shareholders: Inform shareholders in advance of the auditor's


attendance at the meeting and encourage them to prepare questions to ask the auditor.

7. Conduct the meeting: At the meeting, introduce the auditor and provide a brief overview
of their role in the audit process. Allow time for shareholders to ask questions and for the
auditor to provide responses.

By implementing these steps, you can request the external auditor's attendance at the
annual general meeting and ensure that they are available to answer shareholder questions
about the audit. This can help improve transparency and accountability and increase
shareholder confidence in the company's financial statements.

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