1.

The importance of learning foreign cultures in

bussiness
2. How to avoid culture shocks
3. Disadvantages of culture shocks
4. How to learn a country’s culture
5. Advantages of using celeb to advertise
6. How to make good first impressions
7. Benefits of attending a trade fair
8. Advantages and disadvantages of freebies
9. Benefits of career fairs to students
10. Advantages and disadvantages of advertising for
companies and consumers
11. Popular advertising modes/techniques
12. Factors making good advertisements
13. Qualities to work in advertising
14. How to improve creativity
15. Importance of clother in business
16. Roles of fashion in life

1. The importance of learning foreign cultures in

bussiness
Every business wants its brand to reach global consumers
for better revenues and success, therefore, they need to
understand the culture of the country or region and make sure
the business fits the culture where it is doing business. Learning
foreign cultures is extremely important, an understanding of the
country’s language, beliefs, religion, and social education, …
can have a positive impact on overseas business. Having a
thorough cultural awareness helps businesses have a good
development direction, they will know what local consumers
need and want so as to design products accordingly. Each
country has a specific culture, for example, in Asian countries,
red symbolizes luck and power, bringing positivity, but this is
the opposite of South Africa which means death. Therefore, not
understanding the culture and applying a promotional strategy or
having products that do not fit the local culture, not only causes
failure but also has some political ramifications. To sum up,
learning cultural awareness is extremely important for
businesses, this is the first basic step to building and expanding
the business area in a foreign country, and also an important key
that leads to the success of the company.

2. How to avoid culture shocks

The world is more and more developed, so it is easier to
move between countries than before, but each country has different
cultures and customs which lead to confusion when you set foot on
new land. Culture shock is the main problem that face people when
moving to another country and the first tip to avoid it is searching
information about the destination thoroughly. Looking for the
traditional, people's lifestyle and common language of that place
help you to know where are beautiful views, delicious restaurants
to eat, or what activities are allowed and banned when you come to
that destination. The following tip for dealing with culture shock is
renting a tour guide or coming with people who have lots of
knowledge about that travel place. Another tip for overcoming
culture shock is to try to open up with the locals. They will help
you and give some advice or recommend you a place or activity
which is good and fun in their country. All in all, culture shock is a
common feeling that everyone has when they come to a strange
place, so to avoid it, you need to prepare thoroughly before coming
to the destination.
3.Disadvantages of culture shocks
The world is more and more developed, so it is easier to
move between countries than before, but each country has different
cultures and customs which lead to confusion when you set foot on
new land. This terrible feeling of culture shock leads to many bad
effects. First of all, after a long period of feeling stress, you may
suffer some psychosomatic problems such as headaches and
stomachaches... The second disadvantage of culture shock is that
you may also face some affective upheavals, which consist of
feelings of loneliness, nervousness, depression, homesickness, and
interaction awkwardness. Another negative implication you may
have when you undergo culture shock is cognitive exhaustion,
which is caused by difficulty in making accurate attribution. All in
all, culture shock caused many bad effects, but you need to open
your mind, look in a positive way, and share your feelings with
people around you, so you may feel living in another country is not
bad at all.

4. How to learn a country’s culture

Nowadays, with the internationalism trend and the specific
culture of each country leads to understanding the culture of other
countries is extremely important. So, how to learn the culture of a
country? The first way to learn a country's culture is to learn its
language of it. Language plays a significant role in developing and
understanding culture, so learning a country's language means
learning its society. On the other hand, visiting the nation and
experiencing its traditions is also a good way. You can get more
knowledge about the local's historical architecture or the local's
lifestyle through your practical experience. Another way to know
about the culture is by getting information on the internet, books,
or international forums, this is the easiest way without spending
much cost and lots of time. To sum up, there are many ways for
you to learn about the culture of a country, so please choose a way
which is appropriate for you.

5.Advantages of using celeb to advertise

It is common these days to see celebrities advertising
different products. This cooperation between famous people and
business brings a lot of benefits, the first of which is building trust
from celebrities' endorsement. People find a product authentic and
acceptable if their favorite celebrity is advertising it and that also
improve the company's sales. Furthermore, a celebrity who
receives a lot of love and attention from people can increase
recognition for the product they represent. To sum up, there are so
many advantages of using celebrities to advertise, but be careful
and look for information thoroughly before collaborating with
some famous people or some brand.

6.How to make good first impressions

First impressions are often unforgettable and for many, they
form the basis for judging a person's personality and background,
so making a good first impression is extremely important. There
are various ways to get an impression in the first meeting. First of
all, wear appropriate outfits for the occasion because clothes may
demonstrate your characteristic. The following tip is showing a
good attitude such as being empathetic and being a good listener
throughout the conversation. Furthermore, acting confidently and
using positive body language also contribute to getting appreciated
in the opponent's eyes. Last but not least, doing some basic
research can help you understand the context and environment that
you will be in and make you feel more at ease and easy to start a
conversation with the information you get from the search. All in
all, making a good initial impression is extremely important, but it
does not always reveal the true characteristics of a person, so don't
judge people at the first glance.

7.Benefits of attending a trade fair

A trade fair will bring you a lot of opportunities. If you are a

consumer, participating in a trade fair will help you find good,
potential products and find good product suppliers. This is an
opportunity for users to see and experience the product firsthand,
evaluate the market overview, and provide you with the latest
information about the market. On the contrary, if you are a trade
show dealer, it will help you to carry out your business activities
efficiently. It will help you survey the market and business
competitors in the same industry. At the same time, a trade fair
held with thousands of participants will help you meet many
people. potential customers thereby helping you increase sales.

8.Advantages and disadvantages of freebies

Freebies are a marketing strategy many businesses use to
attract a large number of new customers. Here are some
advantages and disadvantages of free gifts. Free gifts create a
positive impact on recipients, attract attention and increase
customers' sympathy for the company's products and brands. From
there can entice them to become potential customers in the future.
Customers when receiving gifts can introduce their acquaintances
to know about the product, thereby increasing the company's brand
recognition. Although free gifts increase customer attraction, in
some sense, it will reduce the profit of the company depending on
the gift. Not everyone will be loyal to your brand but some
customers only buy because of the desire for free gifts. When your
company stops gift programs, people also stop buying company
products. However, we cannot deny the great benefits that free
gift-giving brings.Freebies are a marketing strategy many
businesses use to attract a large number of new customers. Here
are some advantages and disadvantages of free gifts. Free gifts
create a positive impact on recipients, attract attention and increase
customers' sympathy for the company's products and brands. From
there can entice them to become potential customers in the future.
Customers when receiving gifts can introduce their acquaintances
to know about the product, thereby increasing the company's brand
recognition. Although free gifts increase customer attraction, in
some sense, it will reduce the profit of the company depending on
the gift. Not everyone will be loyal to your brand but some
customers only buy because of the desire for free gifts. When your
company stops gift programs, people also stop buying company
products. However, we cannot deny the great benefits that free
gift-giving brings.

9.Benefits of career fairs to students

Nowadays, you may see a lot of career fairs taking place at
universities, which are a good opportunity to connect students and
employers. Career fairs bring great advantages to students, first of
all, they offer a chance to meet potential employers and to learn
general information about your chosen sector, thereby finding the
right direction. Another benefit of attending career fairs for
students is learning how to be professional, students who get an
interview by industry professionals not only have the opportunity
to become employees but also get a better idea of what they should
and shouldn’t say when applying for a job. Furthermore, careers
fairs are a great way of developing your network of contracts, they
give you contacts that could help you with job opportunities down
the line. All in all, career fairs bring a lot of advantages to students,
so don't be hesitant to attend them.
10.Advantages and disadvantages of advertising for companies
and consumers
The benefits to be gained from doing advertising are manifold. It is
the most important component of the marketing process,
promoting brands, services and products to customers.
-The first is the advantages for companies.
+)Advertising is a useful tool in enhancing your company's
credibility with customers. It introduces its manufacturers,
products, and services to people. Ads are more repeatable and of
better quality, giving the producer more reputation.
+)Provide information to help customers contact the company.
Contribute to increased sales. Notify customers of any changes
such as customer service improvements or new product launches.
Give people information about your product or special benefits.
Raise customer awareness of your company to facilitate long-term
sales or service provision. Remind customers to buy from you.
Shape people's attitudes and perceptions of your company the way
you want. Build a unique brand for the company to distinguish it
from competitors. Company advertising is an essential ingredient
that benefits a successful business, not only for sales and
marketing purposes but can also be used to select suppliers or
contractors who also contribute to the growth of your business.
-The second is the disadvantages of advertising for companies:
Advertising costs the company a large amount of money for each
advertising campaign. Every time a company launches a new
product, they have to create a new ad for that product. The ad had
no lasting use, so the company had to create another one after a
while. Each product needs different advertising. The company that
wants to advertise the product needs a lot of legal procedures and
paperwork. Some ads do not help the company continuously reach
potential customers.
-The third is the advantages of advertising for customers:
(if customers want to learn about a certain item or have a need to
buy a product, they will have to go to the store selling that product
and ask the store's staff. This will be a loss very many times and
the work of the client. However, if a product is advertised in the
market, it will certainly give customers the information they want
to know such as uses, usage, price ... So if customers can Find out
what products they want through advertising, they will save
significantly on travel costs and time.) (Through the form of
advertising, consumers also have the opportunity to learn about
many new products.) Another benefit of advertising for customers
that they cannot ignore is that advertising helps them to choose the
best products and meet their requirements.
-The fourth is the disadvantages of advertising for customers:
(Advertising has one-way information from the giver of
information, with one goal of orienting customer behavior. In
advertising, there is no dialogue, only a monologue. This feature of
advertising can be a disadvantage for consumers in assessing the
accuracy and truthfulness of the information. Advertising often
leads to misunderstandings and fraud by customers by
misrepresenting the facts about goods. exaggerated and unfair
product claims). (Advertising also makes customers confused
when they want to choose products with the same use from two
different manufacturers.) (When a company uses many different
advertising channels, it will increase the cost of the product, so that
customers will have to buy that product at a higher price.)

11. Popular advertising modes/techniques

Nowadays, there are many different advertising methods

and techniques. First of all, the method of advertising using
outdoor advertising such as billboards, leaflets,... This is
considered an ideal solution to help increase brand recognition for
businesses in the market. The second method of advertising is on
audio-visual media such as television channels, newspapers, and
social networks, .... This advertising method will help customers
visualize the products and messages that businesses want to send. ,
and it helps businesses reach potential customers in the best way.
Another advertising method is on the label packaging. It will help
customers understand more about the company's products, thereby
making appropriate choices. To sum up, there are many different
modes of advertising but these are the most popular ones.
12. Factors making good advertisements
A successful advertisement is which impresses the
viewers and can increase the sales of the business. There are many
factors that make it successful in advertising. The first factor is
determining what the mission of the business wants to bring to
customers. Depending on the goal, the company can make an
appropriate advertising campaign. The next factor is the budget,
which plays an important role in choosing the right advertising
media or combining multiple advertising media to deliver a
consistent advertising campaign. Another factor is that advertising
must give a message. The message will bring ideas, information,
images, and words ... businesses want to convey to consumers. The
given message must be short, easy to remember, and easy to
understand; unique and most importantly, to target the target
audience. Furthermore, choosing the right vehicle is one of a factor
leading to the success of an advertising campaign. The final factor
in closing a good ad is to re-evaluate what the ad brings to the
user. All in all, these are factors that lead to the success of
advertising, it won't work if any of the components are missing.

13.Qualities to work in advertising

Advertising is a "hot" and high-income industry. So to be

in this field, what qualities do you need to have? First, you must be
creative and have a rich imagination. Staying innovative and
creative is a must for those in the advertising industry. Second, you
need to be able to communicate and convey your message
skillfully as this is the area where you have to regularly
communicate and present your ideas to customers and partners.
Third, you need a deep social background because your work
includes strategic consulting, and creating effective ways to
operate both in business and other community activities. Finally,
you also need to have confidence, dynamism, and a good foreign
language ability to advantage of you this field. All in all, these are
the qualities you need to have if you want to be a copywriter.

14.How to improve creativity

Creativity is about finding new ways to solve problems and

approach situations. So how to improve creativity? First of all, you
need to improve your knowledge by reading books or surfing the
internet. Opening your mind by going outside and taking part in
outgoing activities is one of the best ways to find inspiration, it
also makes you feel relaxed and reduces stress then creativity will
come naturally. Another way to improve creativity is to meet
people and have a conversation with them, each people has
specific thoughts and opinions, so this will help you to learn and
receive good ideas and helpful advice from them. All in all, there
are a lot of ways to improve creativity, but remember to stretch and
exercise your brain regularly to develop a creative mind.

15. Importance of clother in business

Fashion is becoming more and more significant in business

because it determines your standing and professional identity.
Your appearance is frequently the first thing that people notice
about you. Since clothing serves as both a tool of self-expression
and a way for the public to recognize the company, dressing
professionally helps in presenting a positive, professional image of
your company to others. Moreover, fashion helps you feel more
motivated and confident so that you can take on new tasks, meet
new people, and advance in your career. All in all, fashion is vital
in life because it demonstrates your characteristics and people can
judge or have an attitude through your style.
16. Roles of fashion in life

Fashion plays an increasingly important role in an indivi-

dua's life because it is considered a means of self-expression.
Fashion shows us the personality and style of each person through
the way they choose the style of clothes as well as the way they
coordinate their clothes. Furthermore, it also shows your feeling,
your attitude, your status, and the occasion you meet. In addition,
fashion helps people to identify with a group of others-whether it
is a lifestyle, profession, religion, or attitude. All in all, fashion is
vital in life because it demonstrates your characteristics and people
can judge or have an attitude through your style.