Professional Documents
Culture Documents
Beginning, Again
Martin Parker
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Life after COVID-19: The Other Side of Crisis
towards the idea that rebuilding after this crisis must involve
challenging pretty much everything that we know and do.
Bouncing back
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Beginning, Again
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Life after COVID-19: The Other Side of Crisis
#NoGoingBack
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Beginning, Again
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Life after COVID-19: The Other Side of Crisis
Politics and change
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Beginning, Again
take time, or that we can only change some things but not
others. The past 50 years has been one of missed opportunities,
of warnings unheeded and strategic marketing and public
relations funded by oil company budgets claiming that science
was wrong, of meetings where rich countries protect what
they have and poor ones have to live with the consequences.
But the rapid and massive response to the virus demonstrates
just how much can change and how quickly. It shows us that
this is about political will, not economic or infrastructural
inertia. Hospitals can be built in weeks, homeless people can be
housed, basic income can be guaranteed, and carbon emissions
can fall drastically. Charles Eisenstein’s essay, ‘The coronation’,
contains a nice analysis of the paradoxes of corona giving us the
opportunity for a ‘reset’.4 Not just vague promises, or cautious
reform, but really radical change. We have seen that happen
over the past few months.
Second, the nature of the economic needs to be rethought.
For the past century, business and economics schools in
universities have been teaching that something called ‘the
economy’ has a particular set of rules and imperatives. It is
almost as if ‘the economy’ is assumed to be a demarcated
sphere of action –something to do with tax, investments,
finance –that underpins what happens in everyday life. For
many people the economic sphere is external to their lives,
something that affects their ability to live in a safe home,
eat good food, clothe their children, but that they have no
control over. The glimmering skyscrapers of New York,
London and Tokyo are where the market lives, and it’s best
not to upset it in case it chooses to take vengeance. But this
disembedding of the economy from everyday lives makes no
sense, because the economic is never separate from all the
other ways in which we might describe ourselves and the
others we care about. It is one part of a complex system that
allows human lives to be lived well or lived badly, and its
abstraction from those lives simply makes it more likely that
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Life after COVID-19: The Other Side of Crisis
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Beginning, Again
This book
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Life after COVID-19: The Other Side of Crisis
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