01

Modul ke:

Entrepreneurship and The Personality of Entrepreneurs

Fakultas
Faculty of
Computer
Science
Program Studi

Yustika Erliani,MMSI
Peter Drucker identified three
different categories of opportunity:

• Influences within existing market

• Significant changes in social,
political, demographic and
economic forces
• Invention and discoveries that
produce new knowledge
Triggers
• Material rewards:
make more money; keep the proceeds of
the business; reward according to effort
• Creativity:
use my own talents; a desire to create
something; control from begin to end;
passion about what I am doing
• Desire for autonomy:
be my own boss; work my own hours;
work with people I like, at a location of
my choice
Barriers
• Lack of resources:
weak management and marketing skills; lack of
information on start-ups; lack of finance
• Compliance costs:
high taxes and costs associated with compliance to
government legislation
• Hard reality:
setting up a venture is harder than initially expected;
uncertainty; fear of failure
Self Confidence Tolerance of ambiguity

Risk Taking Responsiveness of suggestions

Independence of Mind Dynamic leadership

Energy and diligence Initiative

Hard Work Resourcefulness

Creativity Good communication skill

Need of Achievement Profit orientation

Internal locus of Control Perception with foresight
1) Aulet, Bill (2013). Diciplined Entrepreneurship.
John Willey & Sons,Inc .New Jersey
2) Binus University Module.
3) S u h a r y a d i . N u g r o h o , A r i s s e t y a n t o .
Entrepreneurship, Mercu Buana University,
Salemba Empat
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