Tesco

Tesco is a multinational grocery retailer based in the United Kingdom. Founded in

1919 by Jack Cohen as a small grocery stall in London's East End, Tesco has grown to
become one of the world's largest retailers, operating in 12 countries with over 6,500
stores and employing over 450,000 people. The company's revenue in 2021 was
£58.8 billion.

Tesco's mission statement is "Serving shoppers a little better every day," and the
company focuses on delivering value, convenience, and choice to its customers. The
company's core business is grocery retail, but it has expanded into a range of other
areas, including banking, insurance, mobile phones, and retail services.

Grocery Retail

Tesco is best known for its grocery retail business, which is the largest part of its
overall revenue. The company operates in several different formats, including large
superstores, smaller Express stores, and online grocery shopping. Tesco's focus on
convenience has been a key factor in its success, with the company investing heavily
in technology to make shopping easier for its customers.

One example of Tesco's commitment to convenience is its "Scan as You Shop"

service, which allows customers to scan items as they shop and pay at a self-
checkout. The company has also introduced its own mobile app, which allows
customers to order groceries online and collect them in-store. Tesco's investment in
online grocery shopping has been particularly successful during the COVID-19
pandemic, with more customers turning to online shopping to avoid crowds and
reduce the risk of infection.

Tesco's grocery retail business is also known for its commitment to sustainability. The
company has set ambitious targets for reducing its carbon emissions, reducing food
waste, and improving the sustainability of its supply chain. Tesco has also introduced
a range of sustainable products, such as its 'Fairtrade' and 'Free from' ranges, which
have proved popular with customers.

Banking and Insurance

Tesco Bank was launched in 1997, offering credit cards and personal loans. The
company has since expanded into other areas, including insurance, mortgages, and
savings accounts. Tesco Bank's focus on convenience and value has been a key factor
in its success, with the company offering competitive interest rates and a range of
digital services, including online banking and a mobile app.
Tesco Bank has also been successful in offering insurance products, including car
insurance, home insurance, and pet insurance. The company's focus on providing
value for money has made it a popular choice for customers, and its products have
received high ratings from independent rating agencies.

Mobile Phones

In 2003, Tesco launched its own mobile phone service, Tesco Mobile. The company's
focus on value has been a key factor in its success, with Tesco Mobile offering some
of the cheapest mobile phone tariffs on the market. The company has also been
successful in offering innovative services, such as capped contracts that limit
customers' bills to a set amount each month.

Retail Services

Tesco has also expanded into a range of other retail services, including clothing,
homeware, and electronics. The company's focus on convenience and value has been
a key factor in its success, with Tesco offering a range of own-brand products at
competitive prices. The company's clothing brand, F&F, has been particularly
successful, with the range including both affordable basics and more fashion-forward
items.

In addition to its own-brand products, Tesco has also introduced a range of "shop-
in-shop" partnerships with other retailers, such as Next and Claire's Accessories.
These partnerships allow Tesco to offer a wider range of products to its customers
and help to drive footfall to its stores.

Conclusion

Tesco's success can be attributed to its focus on value, convenience, and choice for
its customers