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To cite this article: Juan José Tarí & Mariano García-Fernández (2020) A proposal for a scale
measuring innovation in a total quality management context, Total Quality Management & Business
Excellence, 31:15-16, 1703-1717, DOI: 10.1080/14783363.2018.1504622
1. Introduction
Literature has found that total quality management (TQM) practices generate positive
effects on operational and business performance (Kaynak, 2003; Sila, 2007; Salaheldin,
2009). Part of this literature has also shown that TQM can introduce innovations (Palm,
Lilja, & Wiklund, 2016; Rafailidis, Trivellas, & Polychroniu, 2017; Zeng, Ahang,
Matsui, & Zhao, 2017). Innovation is a critical aspect for many companies to improve com-
petitiveness (Akgün, Keskin, & Byrne, 2009; Hallstedt, Thompson, & Lindahl, 2013; Zeng
et al., 2017), and this is why we need to understand which the different types of innovation
are, for example, in a TQM context, and how they can be measured in order to identify
improvement opportunities.
In this context, previous studies about the effects of TQM on innovation have measured
innovation from different perspectives. Most works have considered innovation in products
and/or processes (Terziovski & Guerrero, 2014; Chang, Bai, & Li, 2015), but few studies
have gone beyond and have analyzed incremental and radical innovation (Moreno-Luzón,
Gil-Marques, & Valls-Pasola, 2013) or incremental and radical product and process inno-
vation (Kim, Kumar, & Kumar, 2012). As less attention has been paid to incremental and
radical innovation in TQM studies, it is interesting to identify what dimensions are necess-
ary to measure innovation dimensions in order to help managers to better understand the
effects of TQM practices on innovation. For this purpose, managers need to have measures
that include a set of dimensions of innovation (e.g. incremental and radical dimensions).
As there are no well-established measures to that end, the aim of this paper is to propose
a measure of innovation dimensions in a TQM context. On this basis, some contributions of
the present paper can be suggested. First, there is a lack of studies that analyzes validity and
reliability of innovation dimensions including incremental and radical parts in a total quality
management context. Although previous studies about the effects of TQM on innovation
have defined the domains of TQM and innovation, these studies focus on the relationship
between TQM and innovation (Prajogo & Sohal, 2006a; Abrunhosa & Sá, 2008; Parra,
Jimenez-Jimenez, & Martínez-Lorente, 2014; Voon-Hsien & Keng-Boon, 2015;
Ruiz-Moreno, Haro-Domínguez, Tamayo-Torres, & Ortega-Egea, 2016) rather than on
developing reliable and valid instruments for innovation. Considering the above, this
paper complements previous studies about TQM and innovation by proposing a scale
(based on a set of items and dimensions for innovation) in order to provide a better under-
standing of innovation as an outcome of TQM practices.
Second, few scholars have examined the relationship between TQM practices and incre-
mental and radical innovation (Kim et al., 2012), as most studies about TQM and inno-
vation have considered mainly two kinds of innovations: product and process
(Terziovski & Guerrero, 2014; Chang et al., 2015). As the quality literature shows that
the improvements from quality practices can be incremental and radical in products and
processes (Imai, 1989; EFQM, 2012), it is interesting to identify the dimensions and
items for each dimension of innovation for future studies. Accordingly, this paper considers
incremental and radical dimensions extending the previous studies that show TQM scales
(Saraph, Benson, & Schroeder, 1989; Flynn, Schroeder, & Sakakibara, 1994; Conca,
Llopis, & Tarí, 2004; Xiong, He, Ke, & Zhang, 2016) and innovation scales (Green,
Gavin, & Aiman-Smith, 1995; Gatignon, Tushman, Smith, & Anderson, 2002), and
those works that analyze the relationship between TQM and innovation (García & Calan-
tone, 2002; Koberg, Detienne, & Heppard, 2003; Kim et al., 2012).
The paper proceeds as follows. An initial literature review about TQM and innovation is
presented. Then, the paper describes the method used in this study, followed by the pres-
entation of empirical results. Finally, the discussion and conclusions section indicates
implications, limitations and directions for future research.
2. Literature review
The aim of this paper is to propose innovation dimension measures. For this reason, first a
definition of innovation is provided. Innovation is understood as the changes made to pro-
ducts and/or processes in order to improve results (OECD, 2005). Thus, a difference is
made between product and process innovation. Product innovation is a change (e.g. an
improvement) in the functions of a good and/or service, whereas process innovation is a
change (e.g. an improvement) in an organisational process, for instance, in production tech-
niques (OECD, 2006).
Although most studies have identified mainly these two kinds of innovations, quality
theory (Imai, 1989) and quality models (e.g. EFQM, 2012) have suggested that TQM prac-
tices also lead to incremental and radical changes. For example, the European Foundation
for Quality Management (EFQM) model suggests in criterion 5 that organisations should
introduce minor improvements in their products and processes, and create new products
and processes in order to adapt to changes in the market and the demands of interest
groups (EFQM, 2012). Accordingly, TQM practices may have positive effects on incre-
mental and radical product and process innovation across organisations (Kim et al.,
2012). Thus, incremental and radical innovations should be considered in a TQM context.
Total Quality Management 1705
3. Research methodology
Previous studies about the development of measurement instruments have used different
ways to assess validity and reliability. Some authors have developed scales using method-
ology used by psychologists for examining validity and reliability in social sciences
(reliability, detailed item analysis, content validity, criterion-related validity and construct
validity) (Nunnally, 1978; Saraph et al., 1989; Conca et al., 2004; Xiong et al., 2016), while
others have first carried out an exploratory factorial analysis and then a confirmatory
Total Quality Management 1707
factorial analysis (e.g. Pérez-Rave & Muñoz-Giraldo, 2016), or only confirmatory factorial
analysis (e.g. Curkovic, Vickery, & Droge, 2000). In general terms, regardless of the meth-
odology used, researchers develop first a literature review in order to identify dimensions
and items and then examine the validity and reliability of the dimensions identified. In
this paper the methodology used by Saraph et al. (1989), Conca et al. (2004) and Xiong
et al. (2016) in which the following steps are performed, is considered to propose a
scale: reliability, detailed item analysis, content validity, construct validity and criterion-
related validity.
Accordingly, the present paper consists of a first step in which the dimensions of inno-
vation and items under each dimension are identified according to a literature review, and
interviews to eight managers in five organisations were performed to supplement this litera-
ture review. These five organisations were chosen following the following criteria: firms
that do not compete between each other, firms with different sizes, firms located in the pro-
vince of Alicante (to facilitate the visit to the companies) in Spain, firms with a stable
growth over the past three years and firms which are leaders in their respective industries
(Table 2).
Managers were asked, amongst other questions, whether any new product or production
process had been introduced, whether they had any patents or whether they had any new
products and/or process, or on the contrary, whether they tried to improve those already
in existence:
Every year there is some idea that improves some product or work process.
Innovations make it possible to save time on most occasions, for instance, through contests on
innovative ideas. And as these ideas come from the employees themselves, they try to make
them lead to improvements in their own tasks.
On many occasions, innovations do not only come from the management; rather, it is the
employee him/herself that proposes such innovations, because they allow improvements in
their daily work
Creating or modifying products and processes entails a novelty effect, and that novelty leads to
increased sales in most cases.
Based on their answers, it can be said that companies carry out product and process inno-
vations and that managers indicate the importance of both minor changes (e.g. modifying
current products or processes) and abrupt ones (e.g. creating new products and/or pro-
cesses). These answers support the incremental and radical dimensions in products and pro-
cesses that the quality literature suggests.
The paper uses the databases Web of Science, Proquest and EBSCOhost, using the
terms TQM, Quality, Innovation to carry out the literature review. Theoretical, qualitative
and quantitative peer review articles were identified. After a first reading, some papers were
discarded that clearly did not fit with the purposes of this study, and the references of the
papers selected were reviewed in order to identify more works. Based on papers, dimen-
sions and items were identified, as the literature review section has shown.
In a second step a quantitative analysis is performed to examine validity and reliability
of the dimensions identified in the first step. In this case, after items selection, a pretest is
carried out to refine the measures in order to obtain the final questionnaire and then examine
reliability, detailed item analysis and validity.
As the aim of this study is to examine reliability and validity of innovation as an
outcome of TQM, companies concerned about TQM were selected. The population
includes 999 firms from the database of the ‘Club Excelencia en Gestión’ (partner of
EFQM in Spain), by January 8, 2015. Firms committed to EFQM were selected because
the EFQM model is a model that covers the TQM practices (Bou-Llusar, Escrig-Tena,
Roca-Puig, & Beltrán-Martín, 2009) and then it can be said that the firms that belong to
‘Club Excelencia en Gestión’ can be firms committed to TQM. These 999 firms are organ-
isations with the EFQM certificate and firms without the EFQM certificate, but which have
had it at some stage. The survey was sent to the 999 firms in two waves, and 108 firms
answered (study carried out between January and April 2015). In the first wave, 68 firms
answered, while 40 did in the second one. The questionnaire was answered by the
person responsible for quality. The items were measured on a 7-point scale from 1 to 7
(1 = completely disagree, 7 = completely agree). Out of the 108 firms, 3 were ruled out
due to incomplete information. Therefore, the final sample on which subsequent analysis
was performed was 105 firms (Table 3).
Once the data had been collected, the bias was analyzed. Firstly, it was checked whether
the sample was representative of the population, considering the EFQM certificate variable,
since it is the only variable available, both for the sample and for the population. This is the
only variable available due to data protection, as the ‘Club Excelencia en Gestión’ (partner
of EFQM in Spain) only provided a list of companies of its database that includes the name
of the company and whether it had an EFQM certificate or not, in order to comply with data
protection regulations. The results indicate that there are no differences in the response rates
between the sample and the population (Table 4).
Table 4. Differences between the population and the sample (EFQM certificate)
Population Sample
With EFQM Without EFQM With EFQM Without EFQM
certificate certificate certificate certificate
No. of firms 817 182 86 19
% 81.78 18.22 81.90 18.1
Total Quality Management 1709
Secondly, the non-response bias was checked, following the method proposed by Arm-
strong and Overton (1977). The sample was divided into three groups, with 35 cases each,
and it was checked whether the firms that answered first (first group) showed differences
with those who were the last to answer (third group), by means of the Student’s t test.
The results obtained show that there are no statistically significant differences in the
mean values of all the variables measured between these two groups.
4. Results
4.1. Identification of innovation dimensions and items
First, a literature review is carried out in order to identify four innovation dimensions and
items under each dimension, as the literature review section has shown (see Appendix).
4.2.1. Reliability
It can be assessed using Cronbach’s alpha as the most used reliability coefficient in empiri-
cal research (Cronbach, 1951; Peterson, 1994). The minimum value should be 0.7 (Nunn-
ally, 1978) and the results show the ratings for each dimension of innovation are higher than
0.7. Cronbach’s alphas range from 0.882 to 0.950.
innovation is the least important innovation for operational results. This could be due to the
fact that this type of innovation could be more important for financial results. This should be
an issue to be examined in future studies.
business performance. These dimensions are consistent with the quality theory that suggests
the effects of quality initiatives on minor and major changes.
The present paper supports some scholars that agree in considering the four dimensions
of innovation (Kim et al., 2012) when the quality-innovation link is examined, because
incremental and radical changes are needed in a quality culture (Imai, 1989; EFQM,
2012). These measures differ from those identified in previous works in that they have
been empirically examined to test reliability and validity using a sample including compa-
nies interested in the EFQM model. For example, Kim et al. (2012), to analyze the quality-
innovation link, uses a sample of ISO 9001 certified companies in Canada. In addition, our
measures supplement those shown in previous studies (Sadikoglu & Zehir, 2010; Zeng
et al., 2017) because they consider incremental and radical dimensions in product and
process in a total quality management context.
Based on these ideas, the proposal of a scale to measure innovation dimensions as out-
comes of TQM practices can help scholars that wish to examine the effects of TQM prac-
tices on innovation in future studies. Also, it helps managers that desire to assess the
possible effects of TQM practices on different innovation dimensions. The scale can be
used to think about the need to introduce incremental product and process innovation com-
pared to those introduced by competitors and the levels of radical changes needed. Thus, it
can be used by managers to identify both strengths and weaknesses and then areas for
improvement. Based on this exercise, managers can establish improvement actions to
increase innovation and improve operational results. In this context, product and process
innovations are needed to improve operational results but managers should understand
that incremental product innovation is the most important type of innovation for that
end. Although they should balance both types of innovation, they also should consider
the importance of incremental changes and then they should make an effort to introduce
incremental innovations in products and processes continuously as they are more easily
adopted and are important for improving operational results.
Although the measures can be used by managers and other researchers, some limitations
can be identified. The sample includes companies interested in the EFQM model in Spain
and future research could consider other kinds of companies in other countries. In this case,
other methodologies could also be used to test reliability and validity (e.g. confirmatory
factor analysis). The study focuses on the most common effects of TQM on innovation
and other dimensions of innovation can be examined in the future to test reliability and val-
idity, such as administrative innovation.
Acknowledgments
Thanks are due to Dr. Miguel Ángel Campos-Pardillos, from the English Department at the University
of Alicante, for the language revision of this paper.
Disclosure statement
No potential conflict of interest was reported by the authors.
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Total Quality Management 1717
Appendix.
Product innovation
Incremental product innovation (Xiaosong, Schrodeder, & Shah, 2008; Kim et al., 2012;
Moreno-Luzón et al., 2013)
1 Our new products differ slightly from those already in existence
2 Incremental product innovations are introduced more often than by our competitors
3 The percentage of incremental product innovations is higher than that of competitors
4 We are recognised by customers because of incremental product innovations
Radical product innovation (Xiaosong et al., 2008; Kim et al., 2012; Moreno-Luzón et al.,
2013)
1 Our new products differ substantially from those already in existence
2 Radical product innovations are introduced more often than by our competitors
3 The percentage of radical product innovations is higher than that of competitors
4 We are recognised by customers because of radical product innovations
Process innovation
Incremental process innovation (Xiaosong et al., 2008; Kim et al., 2012; Moreno-Luzón
et al., 2013)
1 Our organisation introduces minor changes in its machinery and equipment
2 Our organisation introduces minor changes in production processes
3 Minor changes are introduced in information technologies
Radical process innovation (Xiaosong et al., 2008; Kim et al., 2012; Moreno-Luzón et al.,
2013)
1 Our introduction has introduced new machinery and equipment
2 Our organisation has introduced new processes
3 Our organisation uses the latest technological innovations