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UPGROWTH: BIG DATA-BASED FUNDING INNOVATION AS A FUNDING TOOL

TO SUPPORT STARTUP GROWTH IN THE FACE OF GLOBAL ECONOMIC
RECESSION

The SDGs are an agreement formulated by the United Nations (UN) in 2015 that aims to
reduce poverty and improve the welfare of people globally. The economy is one of the
drivers of the country's future because the measurement of a country's welfare can be seen
from its economic conditions. Based on data from the IMF 2022, Indonesia is positioned 17th
in the list of countries with the largest GDP in the world. This position is inseparable from the
role of start-ups which are now starting to develop in Indonesia because they contribute 4%
of Indonesia's GDP (Karina et al., 2022). Therefore, start-ups need to be supported so that the
contribution to GDP can continue to increase. According to IMF 2022 data, Indonesia is
ranked 5th most start-ups in Asia but many startups have gone out of business due to running
out of funds. Referring to these problems, the author proposes an idea in the form of
"Upgrowth: Big Data-Based Funding Innovation as a Means of Funding to Support
Startup Growth in the Face of Global Economic Recession". Upgrowth is a funding
application that bridges investors with startup entrepreneurs through the utilization of big
data technology. Big data is a collection of data in very large quantities. The implementation
of Upgrowth on the basis of big data is intended to facilitate the analysis of funding problems
owned by startups and determine appropriate alternative solutions. The purpose of this
research is to find out the potential of startups if they get additional investment from external
parties, find out the SWOT analysis and advantages, and find out the estimated results of
implementing Upgrowth. The research method used is Research & Development (R&D) with
ADDIE stages: 1) Analyze, 2) Design, 3) Development, 4) Implementation, and 5)
Evaluation. The presence of Upgrowth is expected to be a solution consultant for startups to
solve the problems they face so that startup conditions become more stable and are able to
contribute to the improvement of the global economy.

Key word: SDG, Startup, Funding, Big Data