Cray Writine [3:04 {4 Proposal >> Exam task ~ Part 2 ‘A former colleague has set up her own catering business and has asked for your help in improving her website. Choose two or three points for improvement, focussing fon design, ease of use and organisation. Write a proposal explaining how your Fecomimended changes will make the website more attractive as well as easier for customers to navigate. Write your proposal >> Approach > A proposal is usually written in a formal register. Depending on the circumstances ~ in the scenario we are using here, for example - the tone could also be semi-formal because the people concerned know each other personally. A proposal would not typically be informel. Maintain a consistent tone throughout the proposal. > In structure, a proposal should have a logical ttle, an introduction which provides some background, a main body made up of the suggestions you are proposing and ‘conclusion which summarises what you have already said. The main body can be Structured any number of ways, using headings or bulleted lists, for example. You c always adapt the layout to suit the needs of a given proposal as long as your points are clearly separated, organised and easy for the reader to follow. > A proposal is similar to a report but it is generally created in response to a problem, prompting action or further discussion. its function is usually to convince somebody Df something rather than just reporting facts and statistics. For this reason, make an effort to incorporate persuasive language into your report. I's also a good idea to have some business vocabulary to draw from in case the proposal is business-based. > Even if you think of lots of ideas and suggestions for the proposal in the exam, resist the temptation to include too many. I's better to present a few well-developed suggestions than a long list of ideas » To make your proposal more effective, expound a litle on your suggestions. Mention, for example, how they can be implemented and what they will accomplish, > In some cases, you may wish to discuss finances and budgetary requirements in your proposal. This is optional unless expressly stated in the question. Useful phrases Introduction This issue could be resolved by This proposal will discuss ‘The benefit of making this change would ‘As requested, | am submitting this be proposal on [would strongly recommend The aim of this proposal is to In this proposal | will outline .. Concuston. In conclusion, the way forward appears Main body tobe ‘Taking all these points into consideration, Having assessed the situation, | believe | trust you will give this proposal careful ‘consideration, Based on this issue, | would suggest Interms of What | propose here is It would be advisable to The following steps need to be taken ‘One way to counter this problem is to ]200 « writing bank> > Model answer The title should make ‘the subject of the proposal obvious, Use concise headings for clarity, Explain what the isaue is and how it ‘an be addressed, ‘Tie the points of the proposal togethar in ~ your conclusion. | Proposal for improvements to the Orderin website Introduction Give @ basic overview ‘As requested, lam submitting the following proposal to improve the In your introduction, website of your Crerin catering business, . Design Tae existing design's adequate, bt not compeling, The colour Scheme Ie dull net from some brighter tones, Ie sao text Make sure your he eat breaking up with various eye-catching images suggestions and mend iludng eome shots ofthe aches ara platters yo _| recommendations are offer and photos of eta shoieg happy let aay for the reader to P [ follow. Ease of use te whale pole about ease of use ie that every vor 4 have a positive user experience ad there are some bas you can take h Chi regard. For exatee, eet the main menu across the tap ofthe page. people dont enjy scroling down too fa, The rule of thumb here keep Ie img Organisation Good organisation alows pote sil customers vo ind what chey quickly. Currently, the site lacks a clear etructure rs too clu nd has too many tabs presented nn logical order, Making a Hist of| the most important topics and daclig on a hierarchy for them wll ‘encure that your key content ie obvious ata glance My advice would be ta choo types, such ve most popular ev corporate Conclusion sa be resoh 2» folowing e steps have outlined above all of which can be esely and iexpensh ar A Writing bank 201