WSP

COMPANY OVERVIEW

WSP Global Inc. is a 130-year-old Canadian corporation that was established in 1959. The firm,

with the assistance of its qualified engineers and experts, offers services such as designing,

engineering consulting, environmental consulting, and professional services in order to provide

successful and sustainable projects to clients. WSP has offices in Canada, the United States,

Latin America and the Caribbean, Europe, the Middle East, India and Africa, and Asia-Pacific,

with its headquarters in Montreal, Canada. WSP is a global company with operations in over 100

countries. The firm makes investments in technology and innovation in order to increase its

position in the market. It has launched a program known as Future Ready, which aspires to build

a society that is sustainable, wealthy, and resilient in the long term. These are the four primary

categories covered by this program: climate, society, technology, and resources. The WSP Group

has been appointed to work on the Helsingborg Smart City project. It created innovative designs

and supplied a broad variety of services, including consultancy and project management, to its

clients. WSP also believes in the acquisition of significant corporations in order to expand its

worldwide influence. In order to meet the goals of the 2019-2021 Global Strategic Plans, the

company finalized the purchase of Enterra Holdings Ltd. in 2021. As of December 2020, the

group will have 47,000 workers in total throughout the world. WSP Global Inc.'s unique selling

proposition, or USP, is that it is the world's premier engineering professional services business,

according to the company. The mission statement of WSP Global Inc. is as follows: "We are

problem solvers who always adapt, improve, modernize, and strive to be the best. We are certain

that our ideas will influence the communities of future and assist society in thriving in a
sustainable manner. We are open to new ideas and have an unwavering commitment to achieving

excellence in whatever we do."

Political Factors Affecting WSP Global, Inc. WSP Global, Inc.

Governance System – The current governance system in Canada has served its purpose for a

long time, and I don't expect much to change as a result of the process, even if it produces

leaders who are willing to depart from the historical norm in terms of policymaking. - Economic

Growth – The current economic growth in Canada has exceeded expectations for a long time.

WSP Global Inc. must maintain a close watch on the government objectives that affect the whole

business in order to forecast developments.

The Canadian government is coming under growing international pressure to comply with the

World Trade Organization's laws governing the Business Services sector.

The significance of local governments in Canada — In Canada, unlike most other nations, local

governments play an important role in the formulation of public policy and the implementation

of legislation. WSP Global Inc. must strictly observe the rules of the provinces and territories in

which it has a presence rather than developing laws that apply throughout the whole country of

Canada.

The interruption in the corporate environment caused by military policies, terrorist threats, and

other political instability does not pose an immediate threat to Canada.

Armed Conflict – There are no immediate dangers to Canada from the disturbance in the

corporate environment caused by military policies, terrorist threats, and other political upheaval.

WSP Global Inc. has extensive expertise in managing operations in tough situations, including

natural disasters.
Political stability in the current markets – Because WSP Global Inc works in a number of

countries, it is required to develop rules for each nation that are tailored to the unique needs of

the Business Services sector. I think that, given the recent increase in populism throughout the

globe, Canada will see similar tendencies, which may result in more volatility in the Canadian

market.

Policy changes in response to a new administration – When current patterns are taken into

consideration, it seems that a change of government in Canada may be possible in the next

election. WSP Global Inc. must be prepared for this scenario since it will result in a shift in the

governance goals of the Services sector, which will affect the company.

Various Economic Factors Affecting WSP Global, Inc.

Economic Outcomes of Canada – We predict that the economic performance of Canada will

stay constant in the bearish term (5-10 years) due to a combination of factors including:

government spending, stable demand due to disposable income, and increased investment into

new businesses.

Economic Cycles - In Canada, the success of WSP Global Inc's operations is highly associated

with the performance of the country's economy. The increase in globalization and the use of

community resources to serve to international markets have been the foundation of development

during the previous two decades.

Efficiency of financial markets in Canada – WSP Global Inc. may take use of Canada's active

financial markets and simple availability of liquidity in the stock market to grow its operations

farther throughout the world.

Inflation rate – As a result of the abundant liquidity in the market after the Great Recession of

2018, inflation in the Canadian economy is expected to rise.

In order to facilitate and enhance the business climate, the Canadian government has boosted its

investment in the development of essential infrastructure throughout the course of the last few

years. WSP Global Inc. can take use of the existing infrastructure in order to stimulate

development in the Services industry in Canada.

Exchange rate – The variable currency value of Canada might have an influence on the

development intentions of WSP Global Inc, not only in the near term, but also in the long term.

Influencing Factors in the Social Environment of WSP Global Inc.

Mindset toward health and safety – As the liberalization of the economy progresses, attitudes

toward health and safety are becoming more relaxed. It is critical for WSP Global Inc. to avoid

adopting these mindsets since the cost of failure is just too high in Canada.

Affordability and accessibility to key services — In Canada, access to vital services has

improved significantly over the previous decade, with half of the population now having access.

This has occurred as a consequence of increased investment in public sector services.

Social conventions and hierarchical structures — the society of Canada is distinct from the

culture of WSP Global Inc.'s home market. It should make an effort to develop a local workforce

that is more familiar with social norms and attitudes in order to better serve its clients in Canada.

Customer inclinations for experiential goods over conventional value propositions in the

Services sector are increasing in Canada. WSP Global Inc may take advantage of this trend to

develop solutions that deliver a better customer experience for its customers.
Power structure – Income inequality is on the rise in Canada, and this trend is expected to

continue. Power structures that have existed in society for the last 6-7 decades have been

disrupted as a result of these events. In the case of the Services items, WSP Global Inc has the

advantage of demography on its side. Canada is a young nation that is still developing. WSP

Global Inc. can take advantage of this tendency to market to a variety of different groups of the

population.

Factors affecting WSP Global Inc. as a result of technological developments

In addition to offering increased access to information to not just supply chain partners but also

to larger stakeholders in the Services sector, technological innovation is rapidly altering the

supply chain. The advancement and widespread use of mobile technology has altered client

expectations in the services industry. It is not only necessary for WSP Global Inc. to satisfy and

manage these expectations, but it is also necessary to innovate in order to remain competitive.

The most recent technology based innovations deployed by rivals of WSP Global Inc. – This

may give valuable insight into what the competitors are thinking and where the future of the

Business Services business model is headed. As long as there is a climate of creative disruption

and both the government and commercial actors are devoting resources to the development of

innovative solutions,

Maturity of technology – Technology in the Business Services sector has not yet achieved

maturity, and the majority of firms are competing for new developments that will allow them to

get a greater portion of the Canadian marketplace. In the services industry, there is no strong

culture of technology transfer, and corporations are typically hesitant to transfer or license

innovations for fear of making rivals out of partners.

Elemental Environmental Factors Affecting WSP Global, Inc.

In recent years, firms such as WSP Global Inc. have recognized the necessity of waste

management, particularly for operations located near to metropolitan areas. In order to improve

garbage management in metropolitan areas, the Canadian government has established stringent

regulations.

Environmental standards are also having an impact on the priorities for product development. In

many situations, items are built to meet environmental norms and expectations rather than to

meet the needs of customers who are looking for conventional benefits. In addition, WSP Global

Inc. is interested in the field of renewable energy technologies. It may take advantage of the

current developments in the industry. Canada is offering tax breaks to encourage investment in

the renewable energy industry.

Extreme weather also increases the cost of operations for the company, as it must spend in

making its supply chain more flexible as a result of the extreme weather conditions. As a result

of the Paris Climate Agreement, the Canadian government has set realistic objectives that it must

achieve. WSP Global Inc. in Canada may face more scrutiny as a consequence of this, which

might lead to tighter environmental regulations.

The WSP Global Inc.'s activities are subjected to regular examination by environmental

regulators, which increases the company's operating costs.

Regulatory and Legal Factors Affecting WSP Global, Inc.

The enforcement of data protection laws has become more important in recent years, not only in

the context of privacy problems, but also in the context of the protection of intellectual property
rights. For WSP Global Inc, it is necessary to assess whether or not Canada has a solid process in

place to defend against data breaches.

Business Laws – The technique for doing business in Canada that is followed. Are these

standards in accordance with international organizations such as the World Trade Organization,

the European Union, and others?

Even while some nations follow international standards, the time it takes for a business case to

be resolved might take years in certain countries. Before entering the worldwide market, WSP

Global Inc. must carefully analyses the average time of individual situations.

Environmental laws and guidelines – The extent to which environmental laws and regulations

exist in Canada, as well as what WSP Global Inc. must do in order to comply with such rules and

regulations.

Health and safety regulations in Canada, as well as what WSP Global Inc. must do to comply

with those regulations, as well as the associated costs of complying with those regulations

CURRENT STRATEGIC OPINION

Clients

WSP's Global Strategic Plan, which runs from 2019 to 2021, is to be the industry leader in

providing a superior client experience. A number of initiatives, such as "Future Ready," are

included in this strategy to guarantee that the Corporation continues to better understand its

clients, to provide great value to clients, and to establish itself as the client's preferred partner.

The result will be a boost in organic growth, cross-selling opportunities, and overall customer
pleasure. By 2021, WSP expects to generate $8 to $9 billion in net sales, with growth coming

from both organic and acquisition sources, according to the company.

Individuals and Culture

As long as the Corporation's success is attributed to the exceptional competence and commercial

talents of its experts, which are formed by their comprehensive grasp of the local markets in

which they operate, the people who work with WSP will continue to be its most important asset.

The company's 48,000 employees will be given the opportunity to realize their full potential by

providing them with an atmosphere that encourages investment in them and the use of good

cooperation. Therefore, the company will continue to make exceptional efforts to recruit, lead

and develop the greatest experts while also putting out every effort to engage its leaders and

improve their feeling of belonging to WSP. That in turn will assist in further improving

employee turnover, succession planning, and the gender balance of the organization.

Operational Excellence

The achievement of operational excellence has been at the heart of WSP's success throughout the

five-year period 2015-2018. It will be a top focus for the Corporation over the next three years,

and it will operate efficiently in order to achieve the highest levels of client service and project

delivery, while continuing to invest in its project management expertise and design process. This

should result in lower corporate expenses for the nation and the Group. WSP expects to earn

adjusted EBITDA margins of 11.5 percent to 12.5 percent by the end of 2021. As a further

commitment, WSP is dedicated to continuously integrating a high level of ethical behavior, as

well as health and safety measures, into all of its work, while also lowering the environmental

effect of its operations.

Expertise

As one of the world's top five international global firms, with approximately 90 percent of its net

revenues generated in OECD countries, WSP will accelerate growth by adapting and expanding

its offering as well as distribution capabilities to reach more global clients and international

markets, thereby strengthening its balanced and resilient platform. This will be accomplished via

a combination of organic expansion and a targeted and disciplined acquisition strategy, among

other methods.

Canada, the United Kingdom, the Nordics, and New Zealand are examples of regions where the

Corporation already has a significant leadership position. The Corporation will actively expand

its presence in other geographies, such as the United States, Continental Europe, Australia and

South East Asia, where significant growth opportunities exist.

WSP will also strive to improve its leadership position in the transport and construction, as well

as the property and building sectors. It will also endeavor to develop in areas such as the

ecology, water, energy, industry, and minerals (including mining), where there is a possibility for

strategic growth as well as boosting brand awareness, via smart diversification.

The final point is that WSP will continue to do what it does best, which is to build on its world-

class design and development expert knowledge while bringing its clients closer to it by

increasing its investment in its strategic advisory services such as making plans and financial

advisory, management, information technology, and sustainability services. Accordingly, by the

end of 2021, WSP expects to have built an even more diverse company across regions,

industries, and services.

COMPETITIVE ADVANTAGE STRATEGY

Competitor advantage strategies ensure that their specialists remain current in their field by

always challenging the status quo with creative ideas and their unwavering will to influence the

world of tomorrow. It is our people's world-class work and unwavering commitment to our

customers and communities that have built WSP's reputation. Consequently, their long-term

objective is to be known as the greatest and most satisfying professional consulting firm for

which to work. In order to do this, they must strive to offer our employees with an atmosphere

that allows them to reach their maximum potential on a consistent basis. Despite the fact that

their workforce is diverse, they stay together under a single brand and a single identity, all

working toward the same goal in accordance with our five Guiding Principles. As a consequence,

a high-performing and inclusive culture has developed, with a workforce that understands that

exceptional learning and successes are the result of empowerment, cooperation, and personal

responsibility. This is the WSP Way – and it is what gives us a competitive edge in the

marketplace. Their goal continues to be to refine the WSP Way in order to ensure that they are

consistently providing exemplary client service while also fostering a stimulating and safe work

environment where people can flourish personally and professionally, regardless of their

position, background, or gender, according to their mission.

The acquisition of Golder Associates opens up the possibility of further expansion in the

environmental area. In December 2020, WSP Global entered into an agreement to acquire

Enterra Holdings Ltd., which will result in the company acquiring all of the company's issued

and existing shares. Golder Associates is a subsidiary of Enterra Holdings Ltd., which serves as

the parent company. Golder Associates is a global engineering and consulting business with

more than 60 years of expertise in delivering earth sciences and environmental consulting

services. The company employs around 7000 people worldwide. Companies in many industry
sectors such as mining and manufacturing used the company's engineering, regulatory, and

compliance, remediation, and design services, as well as environmental services, to achieve

success. It has 155 offices in more than 30 countries, with a total of 155 employees. The total

cash consideration paid for the purchase of Golder Associates amounts to US$ 1.14 billion in

total cash consideration. Golder Associates will make a significant contribution to the strategic

development and value generation of the firm in the years to come.

The GeoVerra joint venture offers opportunities for expansion in the Canadian geomatics

market. GeoVerra Inc., a major Canadian geomatics firm, was launched in fiscal 2020 as a result

of a collaboration between WSP and Altus Group Limited. Together, the two firms brought their

geomatics business divisions together and formed the organization. It was established in order to

provide customers from a variety of sectors with services such as surveying, forestry, and

geospatial solutions. This combined enterprise will provide a tremendous potential. WSP's

contribution to the group's regional expansion in Canada and strengthening of its position in the

geomatics industry will be significant. Additionally, it will assist the organization in leveraging

new consumers, resulting in the formation of a strong financial position in the marketplace. In

Western Canada and Ontario, GeoVerra operates 29 offices in cities and towns around the

region.
REFERENCE

Global Strategic Action Plan - 2022-2024. WSPglobal. (2022). Retrieved 11 March 2022, from

https://www.wsp.com/en-GL/who-we-are/global-strategic-plan.

WSP Sets Bold Ambitions In its Global Strategic Action Plan. WSPglobal. (2022). Retrieved 11 March

2022, from https://www.wsp.com/en-US/news/2022/wsp-sets-bold-ambitions-in-its-global-strategic-action-

plan.

Wisconsin State Patrol 2018-2023 Strategic Plan. Wsp.wi.gov. (2022). Retrieved 11 March 2022, from

https://wsp.wi.gov/Pages/StrategicPlan.aspx.

Cdn.wsp-pb.com. (2022). Retrieved 11 March 2022, from http://cdn.wsp-pb.com/2hlybu/300119-2019-21-

stratplan-global-pres-vf.pdf.