Uniqlo is a clothing apparel company.

Uniqlo sells simple apparel

intending to improve the lives of its customers. The UNIQLO marketing
strategy needs to be able to identify segmentation bases in order to fully
understand each customer's distinct buying preferences. For instance, age,
gender, wealth, lifestyle, and others. These aspects have a big impact on the
requirements, expectations, and buying habits of customers. Through
segmentation, UNIQLO can divide its broad and diverse target market into
more focused segments.

A) SEGMENTATION
Marketing segmentation is the split of a market into different groups of
consumers due to their diverse demands, traits, or behavioural patterns.

Geographic segmentation

Demographic segmentation
SEGMENTATION

Psychographic segmentation

 GEOGRAPHIC SEGMENTATION
 A type of market segmentation that groups prospective customers based
on where they live.
 Uniqlo targets the urban and suburban populations.
 Uniqlo provides FLEECE COLLECTION to countries that have winter
seasons.

 Uniqlo and Marni Winter Collection 2022.

 Uniqlo provides AIRISM FEATURE to countries that are hot and

warm. The capillary action of the ultra-fine fibers instantly absorbs and
diffuses sweat.
 DEMOGRAPHIC SEGMENTATION
 The division of the target market into groups according to criteria like
gender, age, and educational level.
 Uniqlo aims to people of all ages and genders.

 PSYCHOGRAPHIC SEGMENTATION
 Grouping customers based on their perception, learning events, attitude &
personality, lifestyle, and others.

PERCERTION Affordable brand that is famous and offers a

variety of high-quality product lines.
LEARNING Family members, friends, social media,
promotion, Email
ATTITUDE & Trendy, stylish and young.
PERSONALIT
Y
LIFESTYLE Casual and laid back.

B) TARGETING

Target market is a group of people to whom the company wants to

sell its product. It is important to identify the target market in order to
implement an effective marketing plan for any new product.

 18-40 years old

 Both gender
 Search for affordable and high-quality clothes
 Target people that want trendy and casual clothing.
 Winter season and summer season countries.