Applications of

Marketing
Analytics

Submitted by : Aman Sharma

 About
Marketing analytics is the study of data to evaluate the
performance of a marketing activity. By applying
technology and analytical processes to marketing-
related data, businesses can understand what drives
consumer actions, refine their marketing campaigns
and optimize their return on investment.
Applying Business Analytics in
Industry

Credit Card Companies

Credit and debit cards are a common way for people to pay for things, and they are a great way to
learn about a buyer's spending habits, financial situation, behaviour trends, demographics, and
preferred way of life.

Social Media Analytics

Social media platforms produce a huge amount of data that can be analysed to learn more about how
customers act, what they like, and how they feel. Social media analytics can help marketers keep
track of how often their brands are mentioned, how often people interact with them, and what
customers say about them. This lets them change their social media strategies as needed.
 Predictive Modeling:

Statistical methods are used in predictive modelling to look at past data and make
predictions about what will happen in the future. Predictive modelling can be used in
marketing to predict how customers will act and find the best ways to reach different
groups of customers.

Sales Forecasting:

Sales forecasting is the process of making predictions about future sales based on past sales
data and other factors, like economic trends and seasonal changes. Analytics can help
marketers make accurate sales projections, which can help with allocating resources and
making smart choices about pricing, product launches, and other important business
decisions.
 A/B Testing:

A/B testing is a way to find out which version of a marketing campaign or

website works better by comparing the two. Analytics can help marketers
measure and analyse the results of A/B tests, so they can decide which
campaign or version of a website to use based on the data.
Thank You