Lemonade Stand DCC ECC SucceedBaramati Iola Lelie Rae ‘Sambuddha Bhattacharya Gokul Ramanujam Hiral Sanghavi Founder & CEO Co-Founder & COO Co-Founder & CPO # Built scaled John Jacobs Eyewear © Global Head of Content at Zomato, '* Founder/CEO at aubax. raised a tocone of Indias largest DaC brands. ‘© Launched Ontine Ordering business record Som on Kickstarter. # Head of Growth at Zomato's {or Zomato in india, '¢ Sourced products from China > subscription business, scaled to >1m © Led Content, Social & SEO globally launched & scaled multiple brands mombers, for Unilodgors at Jamiak (a 02C holding company) + Led consumer growth across USA, ‘© Worked in Manufacturing in Bila ‘+ Founder/ CEO at Technophila, Europe & Australia for Unilodgers. Group, Robotics startup, ‘backed by First Check Ventures, Capier Investments, Eaglowings Ventures, Astir Ventures & Investors from Roots Ventures, Rising Point Capital, Benhamou Global Ventures, Evercore, MKinsey, Fashinza, Apparel UAE & Cred at concept stageProblem: Luxury products are exorbitantly priced and inaccessible to the average Tete cole Luxury Brands brands Markup 4-10X of cost rand markus Cant penetrate, hit scale bottleneck ° Lemonade Stand consumers © assumelunryaually-hgh pes Some Me vansarney around pce mars menor @ factories ® Digital cistbution cost Cred cabs roenue growth | ears surplus stock + excess capacity Ont © 0Solution: We're revolutionizing the access of luxury essentials by creating a factory Re aCe le Factory Agents Warehouse Distributor store Consumer Luxury Brands osc Brands procure straight from the source & empanel factories build platform as a brand to establish consumer trust. that manufacture for the biggest brands in the world storytell price difference to create value.We're catering to an aspirational consumer who desires lifestyle upgrade, but at Feral (elated Parr A. A & Ys, cnn BF ahasio “ outa a, amas Salons amazonbesics meesho Low QualityConsumers derive significant savings compared to market prices of luxury brands, for the same quality Median Price aun Mons rerien (RB shite AX a ss00 Tops “wns ° Polo Po w.2500 Median Price Sneakers & ALDO. a testers soso tree a Bedtinen & conch feline Blankets tune wee — Rugs JAPUPCGS apne Carpets mune mom a Lemonade Stand Luxury Brands Consumers pay multiplier for same product quality by luxury brandsARM coc eva ae Vil NAAT ie eae Ce Ro Sata cashmere throws that artisanal tugs woven by premium bedding made alpaca wool stoles and brighten up your living room rajasthan’ craftsmen from egyptian cotton scarves forall seasons . luxury quality, evergreen highest quality. eruelty classic polos made from Highest quality, elegant ‘brown shoes free white sneakers supima cotton vegan silk tops ’$150m+ revenue potential at $20m acquisition cost, if we brand aspirationally, source comprehensively & distribute virally “40M consumers |75% penetration | 3M user base | $50/year/user| $160M revenue Paid Users [Cost ullsn Ter 2 10% 6 15 25 30%, 315 si Ter? 5 10% 6 0 0 30% sis sv “0 a1 8 Reaietc Ter’ 2s 75% 4 6 113 35% ‘20 sis Ter2 15 75% 4 10 6s 35%, ‘20 38 158 2 Bearsh Ter 2s 5% 2 6 38 40% $25 si3 Ter? 5 * 2 10 6 om 25 38 «0 53 20Opportunity with a TG that we understand well + have sold multiple consumer Pelgeye a Se d(C)LM anata Rl cole EM atte] TW leniitel VARoRool High-Intent “Trafic > Aspirational storytelling via Virality &Word Growth Product socialand digital PR = "of Mouth Loop Purchases. XK Retargeting & ‘Cross Selling Repeat A Retention Loop Product Catalog Discovery Seed Viality & Drive word Prioritize pulling demand Catalogue Refresh > ive Organic Socialto scale ‘of mouth led user acq from search via SEM + SEO Repeat Purchase loop awareness via aspirational comms Create scarcity upfront Capture existing captive demand Raise LTV & NPS, turbocharge top of funnelour focus areas for manufacturing partnerships in early stage we curate essentials within select subcategories that meet quality standards of the best luxury brands an Wl fashion & apparel Gi Qi DIRECT from FACTORY BEST DEALS factory to consumer factories eam dolivery model more revenue RY home decor * ouaury premium products from export houses RESPONSIBLE fair trade practices, pro planet.catalogue is king. we focus only on the essentials across lifestyle categories \. Topwear Scarves. Stoles Footwear Home Decor 4 68M searches & Soke searches @ 12M searches & 6Mesearches monthly ‘monthly rmonthiy monthly Women and Men 1 Women # Women and Mon Unisex & Shirts, Tops & Polos & Scarves & Stoles, @ Loafers & Sneakers Rugs, Throws & Bectinen \-category quality S Strong online buying intent @ Easy to shipsourcing strategy: empanel the best, reward them a tad more Target Factores Target Factories at “Target Factores for Foctories signed-up across categories ‘Series Astage ‘Seed stage ‘aveady 0 30 5 * e ® Factory onboarding eriterla Must currently work with luxury/premium brands Abily to scale, Follows mandated fair-trade practices, ur sales hook for factories Per order, we pay 15 to 20% more than what a factory would normally get from luxury brands Supply side synergies Source from factory clus simplify our supply chain and sourcing operations rs in the country to Operations scale up Onboard factories from other regional clusters to improve sorviceabilty and get closer to our customers 8our factory to consumer supply chain works pretty effortlessly é—-u—a—2— Customerplaces | FactoryPartnergets _-Ordorpacked and Lemonade QC for order Order packed & order with us order details ready for GC dotalls &defects readied for pickup T 1 SB c Order picked from 3PL partner gets pickup, and delivery details factory for delivery acy Order detivered 14Italic & Quince have become success stories in USA sXe ITALIC Quince Established in 2028, Raised $37m Series B, $87m total Established in 2029, Ralsed $50m Sories B, $65m total Backed by Canaan Partners, Comcast Ventures, GFC and 100" Backed by Founders Fund, Insight Venture Partners, Fl Labs, BVC, angels from Thrasio, Softbank, Loom += Luxor Capital Group ane more India: a promising market for this business model given the cost consciousness of the consumer. Our approach: Identity Product Empanel Manufacturers Build Platform as an Launch memberships, ‘Seed virality with Categories where there IX. with our 8282F industry aspirational brand & followed by compelling brand is strong online search partnerships storytell price difference commerce story intent 8raising our pre-seed round now to fuel our short term growth goals ata Pre-Seed Establish MVP, Prove PMF. Develop Brand, Series A Category Expansion. Revenue Scaleup. Seed Becerra Deo esos Ce cesTema CoroL Co RL eM aol eh ae eC Poe Eee lcs premium quality lifestyle products eo eee eae) De eee ete all luxury product categories rate Smee) Pole ees net