In the year 1885, the Ryan brothers started Ryan Air.

They had practically spent their entire lives in

the airline industry and had learnt all about it from their father. Their father, Tony Ryan, started off as
a leasing manager for the aviation sector. Tony Ryan, the father of the Ryan brothers, co-founded the
airline leasing company Guinness Peat Aviation in 1975, and it swiftly became a leader in the world's
aircraft leasing market. He owned 10% of the company, which was more than enough to finance an
aeroplane manufacturer because he invested money in his sons' business.

According to Ryan Air officials and analysts, Aer Lingus and British Airways, the two airlines with
whom Ryan Air would compete, were apparently operating at roughly sixty to seventy percent of
capacity on the anticipated route between Dublin and London. Some estimates claim that 500,000
passengers fly between the two routes annually. That, however, only reflected a small part of the real
travellers who made the journey between the two locations and preferred to travel by road,
numbering about 34 million and numbering in the thousands. Although they had the option of
travelling more quickly and comfortably by airline, the cost was disproportionately high when
compared to the boat and train services.

The company was trying to seize this opportunity. They had a much lower per-ticket budget than
their two competitors. Their pricing were to be 99 Irish pounds per ticket as opposed to their rivals'
charges of 208 pounds.

The company decided to fly a smaller turboprop plane with forty-four seats rather than renting and
operating a larger jet since they did not currently have clearance to do so. The management was
anticipating getting permission soon. The company made the decision to boost its daily roundtrip
capacity to four in order to compete with its rivals on the route.