Business Plan Outline

1. Executive Summary – its just a page of two of highlights

2. Company Description – contains legal establishments, history and start up plans
3. Product or service – describe what you are selling and focus on customer benefits
4. Market Analysis – know you market , you need to know your customer needs, where
they are and how to fetch them.
5. Strategy & Implementation it should be specific , includes management
responsibilities and dates or budgets.
6. Management Team – Background of key member of the team , personal strategies and
details.
7. Financial Plan – include the profit and lost, cash flow , balance sheet , break
even , analysis , assumptions , business ratios.

For further explanation, pls refer to the book Introduction to Technopreneurship by Jennifer Padilla-
Juaneza and Jake Rodriguez Pomperada.. Scanned copy is in your suggested reference materials folder .

Pls be guided with this schedule.

Part Week Coverage Deadline

1. Executive Summary April 19- April 30, April 30, 2021
2. Company Description 2021
3. Product or Service
4. Market Analysis May 3- May 15, 2015 May 15, 2021
5. Strategy and Implementation
6. Management Team
7. Financial Plan May 17- May 29, 2021 May 29, 2021

June 3-4 Final Examination and Pitching