Fundamentals of Innovation & Entrepreneurship Project 02

Course Syllabus
College of Business Administration
Department of Management
Semester: Fall Academic Year 2019/2020

Project 2: Team Based

Worth 30 %
Due Week 12
Student Name: ___________________________________

Student ID#:

Date: 01/12/2019
Time allowed: 15 days
Examiner: Dr. Amel Al Ali
Instructions to the students:
 Write your name and ID# in the space provided (above)
 Read the instructions carefully
 Submit your work on blackboard. Each student has to submit the work on his
or her blackboard separately.

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 Fundamentals of Innovation & Entrepreneurship Project 02

Business Plan
Assignment 1: Team Based
Worth 30 %
Due Week 12
Introduction
For this project, students will write a Business Plan (BP) and highlight how entrepreneurship and
innovation could play a role in their personal and career paths. The entrepreneurial process is at its core
concerned with "the pursuit of opportunity without regard to the resources already under control." This
process is as applicable to your career as it is to start a company. The goal of this assignment is to
identify where you want to be and how you will get there. Do not worry about your current resources.
Think entrepreneurially! Your business plan should include a long-term vision statement, the "external"
opportunities that exist, your "Internal" (personal) strengths, and a strategy for yourself and your life
over the next three to five years. In addition, please share at least one "failure" from your past and what
you learned from it in terms of maximizing your potential for the future. The assignment should consist
an introduction page, marketing strategy, risk assessment, financial statement and a conclusion.
Below you can find a guideline that summarizes as many of the areas as possible, as well as the one
"failure" wherever you feel it best fits. To sum up this assignment, an oral presentation will be due in
week 15 in order to back up understanding and allow students a chance to justify their choices and
further discuss their Business Plan.

Part A: Written Report – Worth 20 marks

Consider the following topic areas and questions as you work on your Personal Business Plan Report.

1. Vision and Opportunity

 What are your goals.
 What are your purpose, your values, and your mission? List the 3 key questions that guide
your choices. These should be essential questions that serve as touchstones to direct your
work. For instance, how can I have an impact? What do I love? What do I fear? What
engages my passions? How do I want to be remembered? The answers to these questions
may well change over time, but when the questions themselves are fundamental they tend
to last a lifetime.
 What are the market and opportunity that align with your goals? Don't restrict yourself to
matters of career or work; think more broadly about your opportunities to make a
difference.

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 Fundamentals of Innovation & Entrepreneurship Project 02

2. Marketing and Implementation Strategy

 Create your market positioning statement. This may be directed at a hypothetical employer,
industry, organization, or the world at large.
 What compelling value will you offer to your employers and society?
 How will you differentiate from other UAE students? How about from the broader
populace?

3. Risks and Mitigation

 Risk identification (What external factors might affect your attaining success? (Positively or
adversely)
 Risk metrics
 Develop contingency and risk mitigation strategies.

Grade Scale
Minimum Above
Unacceptable Satisfactory Outstanding
requirements requirements
0–2 7-10 12-15
3– 6 8-11

Most Largely free of Clear, well-explained,

Significant information is errors, and error-free work
Errors so
errors, correct and demonstrates demonstrating critical
significant that
information well- critical thought thinking, with clear
the work is not
mostly unclear presented, with well-explained evidence of independent
passing quality
or incorrect with few coverage of all work and authentic
errors topics. research.

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 Fundamentals of Innovation & Entrepreneurship Project 02

Grading Rubric
Marks
Report Contents Comments
Awarded
Vision and Opportunity
 The student clearly defines at least 3 of their career and/or
educational goals after graduating from UOS.
 The student discusses in detail their purpose, their values, and
their mission. Also, lists the 3 key questions that guide their
choices. These are essential questions that serve as touchstones /5
to direct the student’s life and work.
 The student provides at least 3 examples from the current job
market and opportunities available to them. This must align with
the student’s goals, taking into consideration their opportunities
to make a difference.
Marketing and Implementation Strategy
 The student has created their market positioning statement,
directed at a hypothetical employer, industry, organization, or
the world at large.
/5
 The student clearly describes the compelling value that they will
offer to their potential employers and society.
 The student defines how they will differentiate from other UAE
students or from the broader populace.
Risks and Mitigation
 The student clearly identifies the key milestones and checkpoints
in their plan. In addition to describing how they will measure, or
determine if they have successfully attained these milestones,
/5
and explain how they define success.
 External factors that might affect attaining success are clearly
mentioned (Positively or adversely).
 The student has developed 3 contingency and risk mitigation
strategies.

Business Model
 The student identifies their business model. /3
 The student mentions their choice key partners and activities

Format
 Formatting is clear, used times new roman font, size 12, spacing
/3
is 1.5. Header and footer include student name, ID, and course
details. Citation and referencing must be included in an attached
page.
Total Grade /20

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Part B: Oral Presentation – Worth 5 marks.

An oral presentation will be scheduled for week 14, allowing the student to further explain and defend their
Personal Business Plan report.
 Teacher teaching the course can assess his/her own students.
 PowerPoint/Prezi can be a used as visual aid during the presentation.
 Submission of the Personal Business Plan prior to the scheduled presentation is encouraged.

Assessment 3 –Personal Business Plan Presentation – 5%

Organization and Visuals
Presentation is organized with a
clear introduction, body and
Presentation is organized, but Presentation lacks organization
conclusion, with appropriate visual
needs more structure. Visual aids or structure. Visual aids used
aids. Visual aid used is clear, lacks
used could use some editing and were not of any use or
spelling mistakes, looks
improvement. relevance.
professional, and applies to
content.
3 0
Vision and goals

The student demonstrates a clear

vision of their goals but does not
discuss in detail their purpose, The student does not
The student demonstrates a clear
their values, and their mission. The demonstrate a clear vision of
vision of goals. Has created their
student created their market their goals after graduating. The
market positioning statement,
positioning statement, directed at student did not mention their
directed at a hypothetical
a hypothetical employer, industry, market positioning statement,
employer, industry, organization,
organization, or the world at large. and does not describe the value
or the world at large.
The student does not clearly that they will offer
describe the value that they will
offer

3 0
Marketing Opportunity
The student clearly identifies the The student does not identify
The student partially identifies the
key milestones and checkpoints in the milestones and checkpoints
milestones and checkpoints in
their plan. In addition to in their plan. The student does
their plan. The student does not
describing how they will measure, not describe how they will
describe how they will measure, or
or determine if they have measure, or determine if they
determine if they have successfully
successfully attained these have successfully attained these
attained these milestones, and
milestones, and explain how they milestones, and does not explain
explain how they define success.
define success. External factors how they define success.
External factors that might affect
that might affect attaining success External factors that might
attaining success are briefly
are clearly mentioned. The affect attaining success are
mentioned. The student has broad
student has developed overlooked. The student has no
and general contingency and risk
contingency and risk mitigation contingency and risk mitigation
mitigation strategies.
strategies. strategies.
2 0
Presentation Skills
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Student is not reading, has clear
eye contact, and is clearly Student made eye contact every Student was not prepared and
prepared. When asked, student is now and then, but needs more lacked self-confidence.
able to explain any part of the preparation. Presentation is more Presentation is less than 4
whole presentation. Presentation than 5 minutes. minutes.
is between 4 to 5 minutes.
2 0
Total Grade /10

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