Business Plan

Watar
Project 2
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Reem Abdullah U17104909 Asma Hasan U17100939

Deema Saleh U17102125 Raghad Majid U17102995
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Table of contents

Summary…………………………………………………………….2

Introduction……………………………………..………………..2

Strategy formulation…………………………………………..4

Marketing function…………………………………………….6

Watar's future…………………………………………………….7
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Summary
Watar is a music instruments truck that is specialized in all kinds of ‘clearing’ of stringed instruments
which includes cleaning, tuning fixing all issues related to instruments like guitar, oud, cello, violin etc..

Watar is going to be the superman for all musicians from beginners to world famous guitarists.

introduction
A. Background of the business;

The idea of Watar which translates to “ string “ in Arabic came to mind after one of the team members
has purchased her first oud and had a hard time fixing the strings and was too shy and lazy to go to a
music store.

And from that the idea of a moving truck that comes to your doorstep to provide you many services has
sparked.

B. The team ;
The Watar family consists of the finance head, marekting head, assistant manager, call center, workers,
drivers, managers, and insurance ageas.
Marketing Head: The one who is responsible for marketing the company’s products.

Finance Head: Responsible for the cash in-flow and out-flow of the company.

Assistant Manager: Every division head has one to help him in doing his job.

Workers : The main labours of the company.

Call center: use their knowledge of company products, services, and policies to assist callers with
inquiries, complaints, or problems, speak with customers, listen to them gain a better understanding of
their needs, and offer possible solutions.
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driver : responsible for conveying materials, equipment, and staff of the organization to the areas where
they are required :

Our group was selected to learn and share experiences from each other based on the diversity in our
interests and skills.

Strategy Formulation
Mission:
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- The mission of Al watar is to supply products and services which can help the musicians and how
interested in owning musical instruments.

Vision:

- To relentlessly pursue growth, by continually improving performance, products, and business

efficiencies in every area and at every level of the organization. We want to be known for our reliability,
flexibility, honesty, and outstanding service while exceeding our customers’ expectations.

Strength

- Lack of competitors

- Excellent Customer Experience

- Flexible Location

- Strong Knowledge in musical instruments

- Large range of services

Weakness
- Gaining customers trust easily at the beginning

- The customers not familiar with this kind of services

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Risks
- First truck of it's kind

- Cost of having the best technicians

Opportunities

- Strong market growth

- More people booking online

- Free trials for musical instruments

- Play as mediator between companies that interested in investing the unknown local talent

Marketing Function:

Market analysis :
• Entertainment and leisure industry is growing worldwide as a new business, we may be able to better
adapt to external forces; better than the more mature competition due to their lack of innovative ideas
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• Industry is facing problems in the numbers of local talented musicians

• The lack of utilizing the latest technology to benefit the industry is another issue we as a new business
are hoping to overcome.

costmers analysis:

• Ensure satisfied clients

• Customer loyalty programs on referral

• Seasonal discounts
• A social media page with client testimonials

Marketing Focus

Product or Service
• Music instrument truck specialized in all kind of clearing stringed music instrument will provide all
kind of services for musicians and more specifically guitarist

• The different between the service we provide and any other music stores is that we can provide the
latest technology and we can be wherever the customer choose

• we provide post-purchase services for free

Location
• Its a truck that can be wherever the customer choose.

Promotion
• A social media page will be established and all of our customers can sign up for free and share their
experience with us, all reviews will be available for our new customers.

Watar’s Future
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We are sure and very confident that even though Watar is a small business, it’ll grow fast and will for
sure make a difference in every musicians experience.