4.

1 age

AGE RESPONDER PERCENTAGE

15-20 17 56.7
20-30 11 36.7
30-40 2 6.7
40 ABOVE 0 0

INTERPRETATION
4.2GENDER

GENDER RESPONDER PERCENTAGE

MALE 21 70%
FEMALE 9 30%
TRANSGENDER 0 0%

INTERPRETATION
4.3 QUALIFICATION

QUALIFICATION RESPONDER PERCENTAGE

STUDENT 16 42%
BUSSINESS 9 30%
PROFESSION 3 10.3%
GOVERNMENT 2 6.7
JOB

INTERPRETATION
 4.4 DO YOU KNOW ABOUT BRITANNIA BISCUTS ?
DO YOU KNOW ABOUT BRITANNIA RESPONDER PERCENTAGE
BISCUTS ?
YES 19 63.3%
NO 10 33.3
MAYBE 1 3.3%

INTERPRETATION
 4.5 HOW DID YOU KNOW ABOUT IT ?
SOURCE RESPONDERS PERCENTAGE
TV ADVERTISMENT 17 56.7
REFERENCE 8 26.7
RETAIL OUTLET 4 13.3
YOUTUBE PROMOTION 1 3.3

INTERPRETATION
4.6 WHICH ONE DO YOU LIKE THE MOST

PRODUCT RESPONDER PERCENTAGE

MARRY GOLD 3 10.3%
GOOD DAY 16 55.2%
NUTRI CHOICE 5 17.2
LITTLE HEARTS 5 17.2

INTERPRETATION
 4.7 HOW IS OUR PACKAGING ?

HOW IS OUR PACKAGING ? RESPONDER PERCENTAGE

GOOD 12 40%
HARD QUALITY 7 23.3%
ATTRRACTIVE 7 23.3
NONE OF THE ABOVE 4 13.3

INTERPRETATION