Ethics project

1- company chosen.1
Royal Air Maroc (RAM) : RAM is wholly owned by the Moroccan Government, and has its
headquarters on the grounds of Casablanca-Anfa Airport. It joined the Oneworld alliance in 2020.
From its base at Mohammed V International Airport, the carrier operates a domestic network in
Morocco, scheduled international flights to Africa, Asia, Europe, and North and South America, and
occasional charter flights that include Hajj services.
2- Stakeholders
Shareholders:2

Shareholders Number of shares %Capital

State of Morocco 19 571 930 53,94 %
16 000 000
Hassan II Fund 44,10 %
453 600
Air France company 1,25 %
151 200
Iberia company 0,42 %
104 540
Private Investors 0,29 %

Governments: State of Morocco

Suppliers: Avioparts in partnership with ExxonMobil Aviation Lubricants for supply of all lubricants
required for all the aircraft engines, hydraulic systems, and the APU´s in RAM’s fleet including Boeing’s
737 NG, 737 MAX, 767, 787 Dreamliner, ATR 72, and Embraer 190.

costumers: clients

employees: pilots

Non-governmental organization: Hassan II Fund

3- Stakeholders various interests

1
https://www.royalairmaroc.com/ma-fr/home
2
https://www.royalairmaroc.com/corporate/capital-et-actionnariat
Shareholders: Air France company 3
- Air France wants as a Shareholders to receive dividends and capital appreciation, and its
activities divided between passenger air transport, cargo, maintenance and aircraft servicing, Air
France is a major player in the aviation sector. Air France places the health and safety of its
customers and staff at the heart of its priorities and, from the start of the health crisis,
introduced exceptional measures, grouped together under the Air France Protect label, to
ensure a worry-free journey.

Governments: State of Morocco 4

- The Kingdom of Morocco works for the protection of the rights and legitimate interests of the
Moroccan citizens [feminine] and citizens [masculine] resident abroad, within respect for
international law and for the laws in force in the host countries. It is committed to the
maintenance and to the development of their human ties, notably cultural, with the Kingdom,
and the preservation of their national identity.
- Support Development Assistance that Promotes Economic Growth, Fosters Entrepreneurship,
and Increases Employment Opportunities.

Suppliers: Avioparts in partnership with ExxonMobil Aviation Lubricants 5

- Avioparts as a supplier wants to make benefits from its product and services and make a
beneficial and a long-term agreement with RAM.

costumers: clients

- customers are interested in having a good quality in goods and services that they
purchase.

Non-governmental organization: Hassan II Fund 6

- Hassan II Fund interests are for Economic and Social Development and support the investment
of all the companies operating in the sectors of textile and clothing, automobile subcontracting
and electronics as well as any company contributing to the preservation of the environment by
the treatment, the recycling, and the industrial valorization of waste.

Employees: pilots

- Make benefits from the hard working that they are doing.

3
https://corporate.airfrance.com/fr/la-compagnie
4
chrome-extension://efaidnbmnnnibpcajpcglclefindmkaj/https://2017-2021.state.gov/wp-content/uploads/
2019/01/Morocco.pdf /
chrome-extension://efaidnbmnnnibpcajpcglclefindmkaj/https://www.constituteproject.org/constitution/
Morocco_2011.pdf
5
https://airspace-africa.com/2021/12/21/avioparts-selected-as-exclusive-lubricants-supplier-for-royal-air-maroc/

6
chrome-extension://efaidnbmnnnibpcajpcglclefindmkaj/https://www.finances.gov.ma/Publication/cabinet/
2020/mefra-intelaka-papier9.pdf
 4- Stakeholders various powers

Shareholders: Air France company

- Air France have the power of vote, that can help her to make decisions good and beneficial for
her even if it don’t have a big share.
Governments: State of Morocco 7

- The Moroccan government have a big voting power as the biggest shareholder and a political
and legal power, cause he’s the one who’s controlling and making laws, and he have four
representatives in the RAM’s board of directors

Suppliers: Avioparts in partnership with ExxonMobil Aviation Lubricants 8

- We can say that Avioparts have an economic power, cause she’s the one who contribute in
supplying RAM with all lubricants required for all the aircraft engines, hydraulic systems, and
the APU´s in RAM’s fleet including Boeing’s 737 NG, 737 MAX, 767, 787 Dreamliner, ATR 72, and
Embraer 190, with a contract for period of 5 years long.
costumers: clients

- The costumers have a big power that can make a lot of changings in the decisional
making of the Board administration or between shareholders, just with making complains
about the wrong decisions and the bad qualities in services and goods, and they have
also and big informational power.

Non-governmental organization: Hassan II Fund 9

- Hassan II Fund have an economic power that can contribute to economic and social
development and financing a lot of new decisions and ideas like making new airports.

Employees: pilots

- They can do protests and stop working to make RAM do what they want and establishing their
demands.

5- potential coalitions that may exist among the stakeholders

- Air France company and Hassan II funds: Hassan II funds can finance a new boing aircraft for
RAM from Air France, for making benefits from buying her own aircraft.

7
https://www.royalairmaroc.com/corporate/conseil-d-administration
8
https://avioparts.com/news/royal-air-maroc-selects-avioparts-as-their-lubricants-provider-on-the-entire-fleet
9
https://www.royalairmaroc.com/corporate/conseil-d-administration
 - State of Morocco and Avioparts: The Moroccan government can help avioparts in getting her
goods to Morocco by making customs taxes cheaper than the usual and the extension of
duration of the contract made with RAM’s, for making more benefits from taxes.

- Hassan II Fund and Avioparts: Hassan II Fund can provide Avioparts with the financial means,
that can help her make a new aircraft engine an APU’s for RAM’s fleet.

- Air France company and client: Air France company can do an interesting deal for RAM’s client
to make them buy services from her.

6- Ethical/Unethical practices of the company towards these stakeholders in the

last three years

- Unethical practices of the company towards their clients: Royal Air Maroc Customers Denounce
‘Scandalous’ Booking Practices, Royal Air Maroc (RAM), has reportedly forced passengers who
made a flight booking before July 15 to cancel and purchase new tickets with significantly higher
prices. 10

- Unethical practices of the company towards their Employees: Royal Air Maroc is concerned by a
scandal. It is about the unfulfilled commitments of the Royal Air Maroc (RAM) towards 105
cadet pilots who found themselves unemployed overnight, owing more than 1 million dirhams
to banks and facing justice. 11

10
https://www.moroccoworldnews.com/2020/07/311077/royal-air-maroc-customers-denounce-scandalous-
booking-practices
11
https://fr.hespress.com/252792-que-se-passe-t-il-a-la-ram-partie-1.html