1 CMT Mapping Guidelines – USHL_Home

USHL  Home

Search & Match Techniques:

Straight Hit
Customize search Combination Search Filter Search
Search
Part Number Title Search Title + Model Brand
Type + Attributes (Color, Size, Flavor, Format,
Model Number Customizing Title Product Type
Edition, etc)
Removing Special Product
EAN /JAN Brand + Product Type
Characters Specification
UPC - Brand + Model Style
SKU/Keyword - -

CHECK LIST:
 The below table has the critical attributes provided in a checklist that must be followed to conclude a listing as an ITEM
FOUND.

Attribute Condition
Must be an Exact Match (If there are missing keywords in the title in either
Title Competitor or Amazon, search for the missing keywords in either in the
specifications or dumper and accordingly map it.)
Must be an Exact Match, (Exception being if it is a sub-brand (or) can be ignored if
Brand/Manufacturer name
UPC, Model# matches.)
Color Must be an Exact Match
Model Except Housewares, Bedding and Bath
Display Only for Art & Craft, Home Décor, Home Environment, Seasonal Home Décor
Material Except Floorcare, Sewing Craft & Hobby and Home Environment
Accessories Only Home Décor, Home Environment and Housewares, Seasonal Home Décor
Size Must be an Exact Match (Exception allowed)
Quantity Must be an Exact Match
Number of pieces Must be an Exact Match
PPU Logic Is Applicable. Refer Section “PPU Mapping Logic & Threshold” for more
Number of packs
details.
Capacity Must be an Exact Match
Specifications Must be an Exact Match
Power output Must be an Exact Match
Product type Must be an Exact Match
Features Must be an Exact Match
Batteries inclusive Home Décor and Seasonal Home Décor.
Part number Must be an Exact Match
Refurbished Products Must be an Exact Match
Remanufactured Products Must be an Exact Match
Recertified Products Must be an Exact Match
Open Box Items Must be an Exact Match
Non Factory Sealed Must be an Exact Match
2 CMT Mapping Guidelines – USHL_Home

Theme Must be an Exact Match

Image Except Home Environment and Housewares
Weight Only Bath
Capacity Housewares
 

  DO'S:
1. Part number must match
2. Model number must match
3. Brand/Manufacturer name must match (Must be an Exact Match, Exception being if it is a sub-brand (or) can be
ignored if UPC, Model# matches.)
4. Product type must match
5. Specifications must match
6. Product features must match
7. Color/design/theme must match
8. Size must match
9. Dimensions must match
10. Power output must match
11. Material must match
12. Number of items available in a pack must match
13. Accessories if provided must match
14. Discontinued products can map to Normal product
15. While mapping products from Amazon in E-bay, an exact match is found but the product is no longer available for
sale as the listing is ended by the seller. The product will be mapped as ITEM NOT FOUND.

16. 3P offers in retail competitors will be mapped as ITEM FOUND

17. If there is a conflict in UPC number but part number is the same cross check with the UPC in Amazon
1.      If the search does not return any result map the product
2. If the search give the 3P product means we can map it has ITEM FOUND
20. Please follow the below table when there is an information mismatch

DON'TS:

1. If there is a conflict in part number, fetch the same from the competitor and search for that in Amazon
1. If the search returns the same product check for the attributes and then map the product
2. If the search returns a different product do not map the product
2. Do not map pages where more than one product is listed in a page. These are multiple product pages and hence mark
it as INF.
3. Do not map to the search pages. Always map only to the detail page of the product
4. Do not map products if the price is mentioned in range. For example $20-$25, as the crawler will not be able to scrape
the price from the competitor if the price is in range
5. New products from Amazon cannot be mapped to Open Box/Like
New/Refurbished/Remanufactured/Recertified/OEM/OEI/Pre-owned products in the competitor, even if all the
parameters match exactly.
3 CMT Mapping Guidelines – USHL_Home

Amazon Competitor Can we map

4 CMT Mapping Guidelines – USHL_Home

Renewed Refurbished/Remanufactured/Reconditioned/Recertified Yes

OEM OEM Yes
OEM Refurbished products No
OEM Open box item No
OEM Like new No
OEI OEI Yes
OEI Refurbished products No
OEI Open box item No
OEI Like new No
Refurbished products Refurbished products Yes
Refurbished products Recertified products Yes
Refurbished products Remanufactured products Yes
Recertified products Recertified products Yes
Recertified products Remanufactured products Yes
Remanufactured products Remanufactured products Yes
Open box item Open box item Yes
Open box item Refurbished products No
Open box item Recertified products No
Open box item Remanufactured products No
Like new Like new Yes
Like new Open box item No
Like new Refurbished products No
Like new Recertified products No
Like new Remanufactured products No

PPU Mapping Logic & Threshold:

For All Categories in US Home we are allowed to match products which carry different packs between Amazon & Competitor,
provided all other specifications were identical.

For Categories 20106000 (Bedding) & 20106700 (Home Storage) the recommended net pack threshold for matching is ≥70%.

For All Other Categories (excluding Cat 20106000 & 20106700) the recommended net pack threshold for matching is >100%.

The Amazon catalogue dumper attributes to be considered for PPU mapping are 1.) Unit_Count & 2.) Unit_Count_Type.

PROCESS UPDATE:
 
We can map the product as IF for the below mentioned conditions
ITEM
Mismatch in Model number/Part number but UPC/EAN, pack, quantity and size matches.
FOUND
Brand not mentioned in the competitor and when specifications like UPC/EAN, Model, Pack, and Size are ITEM
matching. FOUND
ITEM
Brand in competitor and Amazon differs but if other specifications like UPC, Model, Color, Pack ,Size match
FOUND
Mismatch in EAN/UPC but part number and other specifications like Model, Pack, and Size are matching. ITEM
5 CMT Mapping Guidelines – USHL_Home

FOUND
 
 Conditional Exceptions for missing information:
If either the Part number/Model number/UPC/EAN matches and if the below attributes are missing
( except pack size, refurbished and quantity), we can map it as Item found
Brand
Color
Pattern
Theme
Image
Display
Material
Size
Length
Capacity
Power output
Batteries inclusive

Amazon Exclusive products mapping guidelines (The following update pertains to Parent team mapping and does not pertain
to SWAT-RM)

 Amazon Exclusive Brands

1.       Pinzon
2.       AmazonBasics
3.       Strathwood
4.       Gear Store
5.       Denali

Amazon Exclusive brands should be mapped against SIC (super image competitors) only
 
SIC Competitors

 Walmart
 Target
 Costco
 HomeDepot
 Macy_s
 Samsclub
 Nordstrom

 
While mapping against SIC competitors, when a product is found, we should first map against the competitor exclusive brands,
if all the specifications matches.
 
6 CMT Mapping Guidelines – USHL_Home

If the competitor product brand does not fall under the competitor exclusive brands, we can map against other available
brands, provided all the specifications matches exactly.
 
SIC exclusive brands
 
Competitors Exclusive Brands

Sam's Choice, Great Value, Equate, Mainstays, Ol' Roy, Dr. Thunder, Special Kitty, Parent's Choice, White
Walmart
Stag, George, Price First, Play Day

Archer Farms, Market Pantry, Simply Balanced, Sutton & Dodge, Room Essentials, Threshold, Trutech, up 
Target
& up

Costco Kirkland Signature

Chem-Dry, GAF Materials Corporation, Behr paints, Rheem, Homelite, Martha Stewart Living
HomeDepot Omnimedia, Ryobi and Ridgid, American Woodmark, Thomasville Furniture Industries, Husky,
Workforce, HDX, Glacier Bay, Commercial Electric, Home Decorators Collection, Hampton Bay

Checklist

While mapping, remove the amazon exclusive brand name from the title and search in the competitor

1.       Size
2.       Quantity
3.       Material
4.       Non Generic Brand
5.       Title

Product
Attributes for mapping
Type
Laundry count of removable bags, rust-resistance, finish, machine-washable bins, bin dimensions, sorter dimensions,
sorter sorter weight, wheels
Shelving Shelf count, weight tolerance, shelve adjustability by X-inch increments, finish, with of wires, material,
units dimensions.
Shoe rack shelf count, pair count, material, finish, wheels, locking wheels, dimensions
Drying rack material, weight, dimensions, finish, flat fold, rust/mildew resistance,
Garment
rack number of shelves, locking wheels, dimensions, weight, finish
Hangers hanger type, count, dimensions, color, material, finish, slim profile, weight tolerance, anti-slip, hook material

Competitor Level:

Mapping products in Menards.com

7 CMT Mapping Guidelines – USHL_Home

Comp :  Menards.com

Update:   While mapping products from Amazon in Menards.com, an exact match is found. But the product detail page has the
Online availability status as “Not Available Online”. The product will be mapped as ITEM FOUND.

Mapping products in Lowes.com

Comp :     Lowes.com

Update: While mapping a single product from Amazon in Lowes.com, please ensure the quantity/ordering units in the
Lowes.com is the same.

If the ordering units differ then map the product as ITEM NOT FOUND.

Note: The price suggested will be higher than Amazon’s product price, if the quantity is different. Hence the

Mapping products in UA Layout

Comp : All

Update: While mapping a product from Amazon in competitor, using User Action Tool (UAT), an exact match is found. The
product title carries the exact color/size but the drop down box doesn’t carry the same. Map the product as ITEM NOT FOUND.

Note: In UA lay outs, the attributes (color, size etc…) in the drop-down must match exactly to map a product as ITEM FOUND.

Mapping products in Walmart.com

While mapping a product in Walmart.com, an exact match is found. If the product detail page doesn’t not have user action
map the product as ITEM FOUND without using UA tool.

 UA tool is not required in the absence of user action.

 Note:   Use UA tool only if the product detail page has User Action.

Mapping products in Target.com

While mapping products carrying “See low price in cart” through UAT for the competitor Target. Step need to be followed while
mappings:

1. Select user action

Mapping Instore products

Comp:  Refer the below in store-IF List

8 CMT Mapping Guidelines – USHL_Home

Competitors

Target
Walmart
ToysRus
BabiesRus
Bestbuy
Sears
Kmart
Home Depot
Lowes
Frys
Macy's
Staples-Us
 

Update: While mapping a product from Amazon in competitors mentioned in In store-IF list, an exact match is found but the
product is available “In-Store only”. Map the product as ITEM FOUND.

Mapping products in Bedbathandbeyond.com- UAT not required

Comp : bedbathandbeyond.com

Update: While mapping products bedbathandbeyond.com, if the product page is a multiple products page with user action,
then follow the new search process & map the product as ITEM FOUND.
1.       Select the exact product(size/color).
2.       Click ‘Add to Cart’
3.       Click the ‘Title’. This will direct the site to exact product match page.
Note: User action Tool is not required.

AtgStores replaced by MINE.com

Comp: Mine.com

 
Update: To map products in MINE.com ,select exact match and map the product as ITEM FOUND.

Mapping Retail/3P ASINS

Comp : All

Update: While mapping products in the Home, if there are two ASINs (Retail/3P) for a particular product, both the ASINs can be
mapped to same product (exact match) in the competitor.
 

Mapping products in Lamps Plus with Add to Cart

Comp: Lamps Plus

9 CMT Mapping Guidelines – USHL_Home

 
Update: While mapping products Lamps Plus, if the product page is a multiple products page with user action, then follow the
new search process & map the product as ITEM FOUND.
1.       Select the exact product (size/color).
2.       Click ‘Add to Cart’
3.       Click the ‘Title’. This will direct the site to exact product match page.
 
Note: User action Tool is not required.
 Macy_s

Mapping products in Cymax

Comp : Cymax
 
Update: The search page in Cymax looks like product detail page hence click on the title to redirect to product detail page .
While mapping GPS suggestions for Cymax or during manual search in competitor, click on the product title in the search page
& this will redirect to the actual product detail page URL. Map the product as ITEM FOUND in the product detail page.
 

Mapping Products Page with SWATCH Layouts in Cymax - UAT not required

 
Update: User action Tool is not required to map multiple products page with SWATCH layouts in Cymax.com
While mapping a product from Amazon in competitor, an exact match is found but the product page is a multiple products page
(SWATCH layout) with different colors. Select the exact color & map the product as ITEM FOUND.
 
Mapping Products in Macy’s.com
 
Comp : Macys.com
 
Update: While mapping a product in macy_s.com, an exact match is found. If the product detail page doesn’t not have user
action map the product as ITEM FOUND without using UA tool.
 UA tool is not required in the absence of swatch drop down layout.

 Note:   Use UA tool only if the product detail page has swatch , drop down layout found.

 
Mapping Lavish Home and Bedford Home to Somerset Home Brand in Walmart
 
Comp : Walmart
 
Update: Amazon brands "Lavish Home" and "Bedford Home" can be mapped to "Somerset Home" brand in competitor
Walmart as 'ITEM FOUND’

Mapping Windoration brand vs Richfield Studios brand products

 
Comp :     All
 
Update:  Windoration brand products can be mapped to Richfield Studios brand products and vice versa, if all the other
specifications match exactly.
           
 
Mapping Simplehuman brand vs Simplehuman Studio
10 CMT Mapping Guidelines – USHL_Home

 
Comp :     All
 
Update:  Simplehuman brand products cannot be mapped to Simplehuman Studio brand products and vice versa, even if all the
other specifications match exactly.
 
 
Mapping Dynamic Rugs in Wayfair
 
Comp :     Wayfair
 
Brand: Dynamic Rugs
 
Update:  While mapping Dynamic Rugs from Amazon in Wayfair, an exact match is found but the part number differs. The
product can be mapped as ITEM FOUND, if all other specifications match exactly.         

Mapping products in JoannFabric – UAT not Required

 

Comp :     JoannFabric

 
Update:   While mapping a product in JoannFabric, an exact match is found. To map this product as “ITEM FOUND” follow the
below given technique.
 
1. Select the exact color’s item/part number from the product page.
2. Reconfigure the URL by adding the “item/part number” to the product url.
 
 Mapping Products in the competitors
 

GL: Home

Comp :     All
 
Update:   While mapping products from Amazon in competitors, please follow the following updates
 
1.      Brand Name in Competitor can be matched with Publisher Name in Amazon (refer dumper for publisher name)
2.      When the product dimensions differs by +/- 1 inches or +/- 3 cms, the product can be mapped as ITEM FOUND, if all other
parameters match.
 
 
Mapping Products different part number in Wayfair
 
GL: Home 
Comp :     Wayfair
 
Update:   While mapping products from Amazon in Wayfair, an exact match is found but the part number differs. The product
can be mapped as ITEM FOUND, if all other specifications match exactly.
 

 
Process Update URL  
Process update : US : Amazon recently changed all products titled “Certified Refurbished,
Refurbished/ Certified Reconditioned, & Certified Re-manufactured” to “Renewed.”
11 CMT Mapping Guidelines – USHL_Home
Remanufactured products
can be mapped to Amazon’s
Renewed Products.
Size allowance of +/- 3 inch if
UPC is an exact match for brands
Trademark Global & Trademark
Fine Arts.
Brand Metaverse can be
mapped as IF against equivalent
brand-Trademark Fine Arts
Mapping products in
Menards.com
Mapping products in Lowes.com
Mapping Products in UA layout
Mapping
Products in
Walmart.co
m
Mapping
Instore
products
Mapping products in
Bedbathandbeyond.com- UAT
not required
Mapping Retail/3P ASINS
Mapping products in Lamps Plus
with Add to Cart
Mapping products in Cymax
Mapping Products Page with
SWATCH Layouts in Cymax - UAT
not required
Mapping products in Macys.com
Mapping Lavish Home and
Bedford Home to Somerset
Home Brand in Walmart
Mapping UA layouts in ATG
Renewed is the new term for all refurbished product on Amazon. So going
forward, we can map these as "ITEM FOUND".
Effective 6th Jan 2020, for canvas products pertaining to brands
“Trademark Global” and “Trademark Fine Arts”, we can map sizes with +/-
3 inch difference only if UPC is an exact match.
Effective 30th July 2020, for canvas products, we can map brands
“Metaverse” and “Trademark Fine Arts”, if all other specs are exact match.
UPC match is not mandate.
https://portal.ant.amazon.com/sites/ChennaiCMT/CMTTraining/Process
%20Updates/US/General/Process%20Update%20US%20Mapping%20products
%20in%20Menards.msg
https://portal.ant.amazon.com/sites/ChennaiCMT/CMTTraining/Process
%20Updates/US/General/Process%20Update%20%20US%20%20Mapping
%20products%20in%20Lowes.msg
https://portal.ant.amazon.com/sites/ChennaiCMT/CMTTraining/Process
%20Updates/General/Refresher%20Update%20%20Mapping%20Products%20in
%20UA%20layout.msg
https://portal.ant.amazon.com/sites/ChennaiCMT/CMTTraining/Process
%20Updates/US/General/Process%20Update%20%20US%20%20Mapping
%20Products%20in%20Walmart.msg
https://portal.ant.amazon.com/sites/ChennaiCMT/CMTTraining/Process
%20Updates/US/General/Process%20Update%20%20US%20%20Mapping
%20Instore%20products.msg
https://portal.ant.amazon.com/sites/ChennaiCMT/CMTTraining/Process
%20Updates/US/General/Process%20Update%20US%20Mapping%20products
%20in%20Bedbathandbeyond.com-%20UAT%20not%20required.msg
https://portal.ant.amazon.com/sites/ChennaiCMT/CMTTraining/Process
%20Updates/US/Hardlines/Home/Process%20Update%20%20US%20%20Home
%20%20Mapping%20Retail3P%20ASINS.msg
https://portal.ant.amazon.com/sites/ChennaiCMT/CMTTraining/Process
%20Updates/US/Hardlines/Home/Process%20Update%20%20%20US
%20%20%20Mapping%20products%20in%20Lamps%20Plus%20with%20Add
%20to%20Cart.msg
https://portal.ant.amazon.com/sites/ChennaiCMT/CMTTraining/Process
%20Updates/US/Hardlines/Lawn%20and%20Garden/Process%20Update%20US
%20%20Mapping%20products%20in%20Cymax.msg
https://portal.ant.amazon.com/sites/ChennaiCMT/CMTTraining/Process
%20Updates/US/Hardlines/Home/Process%20Update%20US%20%20Mapping
%20Products%20Page%20with%20SWATCH%20Layouts%20in%20Cymax%20-
%20UAT%20not%20required.msg
https://portal.ant.amazon.com/sites/ChennaiCMT/CMTTraining/Process
%20Updates/US/Soft%20Lines/Apparels/Process%20Update%20US%20Mapping
%20products%20in%20Macys.msg
https://portal.ant.amazon.com/sites/ChennaiCMT/CMTTraining/Process
%20Updates/US/Hardlines/Home/Process%20update%20-%20US%20-%20Home
%20-%20Walmart%20-%20Mapping%20Lavish%20Home%20and%20Bedford
%20Home%20to%20Somerset%20Home%20Brand%20in%20Walmart.msg
https://portal.ant.amazon.com/sites/ChennaiCMT/CMTTraining/Process
12 CMT Mapping Guidelines – USHL_Home
Stores - UAT is required
Mapping Windoration brand vs
Richfield Studios brand products
Mapping products in QVC- UAT
not required
Mapping Simplehuman brand vs
Simplehuman Studio
Mapping Dynamic Rugs in
Wayfair
Mapping products in
JoannFabric - UAT not required
Mapping Coffee Makers
Mapping products with different
part number in Wayfair
Mapping Products in the
competitors
Process update: All Regions: All
GL's: Mapping Bundled
products across competitors
B07QBVL7WW
User Action Guidelines:
While mapping a product from Amazon in competitor, using User Action Tool (UAT), an exact match is found. The product title
carries the exact colour/size but the drop down box doesn’t carry the same. Map the product as ITEM NOT FOUND.
Note: In UA lay outs, the attributes (colour, size etc.) in the drop-down must match exactly to map a product as ITEM FOUND.
User Action Mapping guidelines can be found in the below given link
%20Updates/US/Hardlines/Home%20Improvement/Process%20Update
%20%20US%20%20Mapping%20UA%20layouts%20in%20ATG%20Stores%20-
%20UAT%20%20is%20required.msg
https://portal.ant.amazon.com/sites/ChennaiCMT/CMTTraining/Process
%20Updates/US/Hardlines/Home/Process%20Update%20%20US%20%20Home
%20Mapping%20Windoration%20brand%20vs%20Richfield%20Studios%20brand
%20products.msg
https://portal.ant.amazon.com/sites/ChennaiCMT/CMTTraining/Process
%20Updates/US/Hardlines/Home/Process%20Update%20US%20Mapping
%20products%20in%20QVC-%20UAT%20not%20required.msg
https://portal.ant.amazon.com/sites/ChennaiCMT/CMTTraining/Process
%20Updates/US/Hardlines/Home/Process%20Update%20%20US%20%20Home
%20%20Mapping%20Simplehuman%20brand%20vs%20Simplehuman%20Studio
%20brand.msg
https://portal.ant.amazon.com/sites/ChennaiCMT/CMTTraining/Process
%20Updates/US/Hardlines/Home/Process%20Update%20%20US%20%20Home
%20%20Mapping%20Dynamic%20Rugs%20in%20Wayfair%20.msg
https://portal.ant.amazon.com/sites/ChennaiCMT/CMTTraining/Process
%20Updates/US/Hardlines/Home/Process%20Update%20%20US%20%20Home
%20%20Kitchen%20%20Mapping%20products%20in%20JoannFabric%20-%20UAT
%20not%20required.msg
https://portal.ant.amazon.com/sites/ChennaiCMT/CMTTraining/Process
%20Updates/US/Hardlines/Kitchen/Process%20Update%20%20US%20%20Home
%20%20Kitchen%20%20Mapping%20Coffee%20Makers%20.msg
https://portal.ant.amazon.com/sites/ChennaiCMT/CMTTraining/Process
%20Updates/US/Hardlines/Home/Process%20Update%20%20US%20%20Home
%20%20and%20Furniture%20%20Mapping%20products%20with%20different
%20part%20number%20in%20Wayfair%20.msg
https://portal.ant.amazon.com/sites/ChennaiCMT/CMTTraining/Process
%20Updates/US/Hardlines/Home/Process%20Update%20%20US%20%20Home
%20and%20Furniture%20%20Mapping%20Products%20in%20the%20competitors
%20.msg
https://portal.ant.amazon.com/sites/ChennaiCMT/CMTTraining/Process
%20Updates/General/Process%20update%20All%20Regions%20All%20GL's
%20%20Mapping%20Bundled%20products%20across%20competitors.msg
13 CMT Mapping Guidelines – USHL_Home

https://portal.ant.amazon.com/sites/ChennaiCMT/CMTTraining/CMTUAMapping%20Tool/Forms/AllItems.aspx

Guideline Signoff:

Process Owner (L4+ alias)  dhivyapr@

SWAT POC ( L4 + alias) godfrey@
Last Updated Date:  07/10/2019
Signed Off By / Date  30/09/2019

Queries:
For any queries, please reach out to process owner / CMT_LnD@amazon.com

For rolling out updates to the existing SOP, please use this quick link - https://tt.amazon.com/quicklink/Q000784489

Guideline Update:

As per the new guideline update (category: 20108600) Home & Garden/Sewing, Craft & Hobby/Sewing) except for “Machines”
of any kind (Example: Die-cut machines, Heat Press Machines etc.), If we don’t find an exact color match in the external
competitor then we can map the product with different color but same specifications