This chapter discusses product and service design strategies including quality function deployment to understand consumer needs, translating those needs into refined products or services through prototyping and testing, and documenting specifications. It also addresses key questions around market demand and a company's capabilities for a new product or service idea. Idea generation techniques covered include those based on supply chains, competitors, and research.
This chapter discusses product and service design strategies including quality function deployment to understand consumer needs, translating those needs into refined products or services through prototyping and testing, and documenting specifications. It also addresses key questions around market demand and a company's capabilities for a new product or service idea. Idea generation techniques covered include those based on supply chains, competitors, and research.
This chapter discusses product and service design strategies including quality function deployment to understand consumer needs, translating those needs into refined products or services through prototyping and testing, and documenting specifications. It also addresses key questions around market demand and a company's capabilities for a new product or service idea. Idea generation techniques covered include those based on supply chains, competitors, and research.
- Quality function deployment - Voice/feedback from the consumer
- Strategy product and service design ○ Translating consumer needs and wants from surveys, etc ○ Refining existing products ○ Formulate quality goals ○ Construct and test prototypes ○ Document Specs ○ Translate ideas into process specifications, how to achieve the wants and needs - Key Questions ○ Is there a demand for it? ○ Need for it? ○ Market Size/Demand Profile, Forecastable? ○ Can we do it? Are we capable of producing goods or providing services ○ Does it make sense from an economic stand point (ESG, profit, etc.) - Idea Generation for Re-Design ○ Supply Chain Based ○ Competitor Based ○ Research Based