WhatsApp

Business Platform
Be Present Where Your Customers Are

Power up your business communication with simple,

secure and reliable WhatsApp Business Platform

2+ users in 180 countries. Reach

out to a global user base at a
Billion lightning speed.

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Image JPG, JPEG, PNG The long awaited WhatsApp Business API is finally here! Create meaningful
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Features:
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End-to-End Customized Quick Embed

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Benefits:
Initiate Two-way Important Integrate
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Analytics for Better Simple

Trusted Interactions
Communication API Integration

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Route Appliances

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end-to-end encryption. Route Mobile may use another
company to store, read, and respond to your messages and
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This chat is with the official business account of Route Mobile.

Tap for more info.

Hi 5:20 PM

Hello,

Welcome to Route Appliances

You can now

Book a fresh service request.
Know the status of an already
registered request.

Please enter your mobile number

to proceed.
5:20 PM

98202 98202 5:20 PM

Please enter the OTP 5:20 PM

5160 5:20 PM

Thank You! 5:20 PM

Type a message

Enhanced Customer Experience – From Sales

to Service!
Product:
WhatsApp Business Platform

Overview:
Enabled one of the largest MNC’s with a diverse business to make significant
improvements to their CSATs and overall customer engagement using Route
Mobile’s WhatsApp Business Platform.

About the Organisation:

A leader in home appliances, the organisation is into manufacturing, sales, and
service of all major household appliances. The company has a pan-India presence
with over 23,000 dealers and retailers. The company’s branded customer service
helps consumers to rate its service, and is spread close to 700 service centres.

Challenges Faced:
The company, which aims to provide high customer service levels, was using
tried and tested methodologies like SMS, Emails, Websites, Social Media and Call
Centre Support. While these channels have enabled them to maintain their service
levels, the company intended to automate their customer engagement model to
drive CSATs and Sales. This also echoed in the company’s internal study which they
conduct periodically, highlighting the need for a more simpler and responsive
notification avenue.
Route Mobile Limited © 2021. All rights reserved
 Scripted the Success By:

Introducing a WhatsApp Business Platform to facilitate their

1 existing customer outreach efforts

Enabling their customers to book service requests faster and

check real-time status updates 2
Significantly improving the company’s service quality by
3 embedding links to the call centre and the website

By ensuring consistent levels of service despite lockdown

enforced exigencies 4

Outcomes of the #RouteItRight

Methodology:

1 Infused automation to their legacy communication

platforms, thereby increasing their outreach channels

Promoted the forward thinking approach of the brand, who

now have a more efficient on-the-go customer service option 2

3 Positively influenced their CSATs by providing real-time

information to their customers

Significantly improving their product sales and service levels 4

To know more on how you can leverage Route Mobile’s

WhatsApp Business Platform into your Customer Experience
Strategy, contact us at whatsapp@routemobile.com

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