Founder ........................................................................................................................................

2
Founder Profile ........................................................................................................................2
Executive Summary.....................................................................................................................2
Company Profile Summary .....................................................................................................2
Market Research Summary......................................................................................................2
Marketing Summary ................................................................................................................2
Finance Summary ....................................................................................................................3
Company Profile..........................................................................................................................3
Business Overview ..................................................................................................................3
Location ...................................................................................................................................3
Vision & Mission.....................................................................................................................3
Market Research ..........................................................................................................................3
Industry Profile & Outlook......................................................................................................3
Key Competitors / SWOT Analysis ........................................................................................4
Target Market ..........................................................................................................................5
Sales & Marketing .......................................................................................................................6
Pricing Strategy .......................................................................................................................6
Marketing Strategy ..................................................................................................................6
Positioning Statement ..............................................................................................................6
Operations....................................................................................................................................6
Insurance Issues .......................................................................................................................6
Human Resources ....................................................................................................................6
Founder
Founder Profile
What is the name of your town, city or community?
Stratford, ON

Are you indigenous?

No

If you know which First Nation you are a member of, please specify.
People living in Canada come from many different ethno-cultural backgrounds or
countries. To ensure that we are as inclusive as possible in our offering, please tell us how
you would identify based on the following categories, drawn in part from the Canadian
census. Please note this is not meant to be an exhaustive list. Select up to two answers
White

When were you born?

05/12/2006

What other documents will you be adding to your business plan?

Not sure

Executive Summary
Company Profile Summary
What is the key offering and who is the person(s) behind the business?
Dreamwave is a pencil crayon brand that is hoping to branch out into more/different art supplies
in the future. We are completely made out of recycled products, so they are eco-friendly. This
business is run by a group of people, myself included.

Market Research Summary

What is a brief overview of the market? Who are the key competitors? Who is target
market?

Marketing Summary
What is a brief overview of the market? Who are the key competitors? Who is target
market?
Key competitors are other pencil crayon brands, like Crayola, for example, because everybody
has bought and used that brand before. Our target market would be anyone who is interested in
art or is looking for good pencil crayons.

What are the basic necessities you will need to get off the ground and how will you create a
great customer experience?
We'll need a good following. So, people who like art/drawing. To make a great customer service
experience, we'll make internet ads that explain the materials that they're made of, and how
buying and using these pencil crayons are better than other brands.

Finance Summary
How much money do you need to start? Where will you get the money? How much sales do
you plan on generating in the first year and second year? What will the expenses be?

Company Profile
Business Overview

Business Description
What is your company name?
Briefly describe what your company is all about?

Compelling Value
What is the key benefit to the customer?

Product/service description
Briefly describe the products and services you are offering.

Location
What location will you run your business from?
home based business

What is the location address?

Why does this make sense?

Vision & Mission

How do you see your business 5-10 years from now?
I see the business doing well in 5-10 years. I think because a lot of people are already starting to
buy eco-friendly products, this will do good.

What is your daily mission?

Dreamwave provides two different sized packs of eco-friendly, recycled, pencil crayons. The
bigger size has 25 pencil crayons, and the smaller size has 15.

Market Research
Industry Profile & Outlook
What industry are you in?
Agriculture/Livestock
Describe the industry you are in.
How does the industry work?
What has been the history of the industry in the past to where it is today?
What are the predictions for the future?

Key Competitors / SWOT Analysis

Your Company:
Dreamwave.

Strengths:
we are 100% eco-friendly. we use only recycled products to make these pencil crayons.

Weaknesses:
since most people are used to regular brands, like Crayola, they might be skeptical about how
well the pencil crayons actually work.

Opportunities:
creating a better environment.

Threats:
crayola

Competitor 1:
crayola

Strengths:
well-known brand worldwide.

Weaknesses:
they aren't super pigmented (a lot of the colours can be quite dull).

Opportunities:
they know that a lot of people buy from them, and not just pencil crayons, so they already have a
good income.

Threats:
Competitor 2:
Strengths:
Weaknesses:
Opportunities:
Threats:
Competitor 3:
Strengths:
Weaknesses:
Opportunities:
Threats:
Competitor 4:
Strengths:
Weaknesses:
Opportunities:
Threats:
Competitor 5:
Strengths:
Weaknesses:
Opportunities:
Threats:
Competitor 6:
Strengths:
Weaknesses:
Opportunities:
Threats:
Competitor 7:
Strengths:
Weaknesses:
Opportunities:
Threats:
Competitor 8:
Strengths:
Weaknesses:
Opportunities:
Threats:
Competitor 9:
Strengths:
Weaknesses:
Opportunities:
Threats:
Competitor 10:
Strengths:
Weaknesses:
Opportunities:
Threats:

Target Market
Who is your company focused on selling to?
Consumers (B2C)

Who is your best customer? / Create a target market profile your your business.
our best customer(s) are/is people that like to do good things for the environment and who like
art and drawing.
Sales & Marketing
Pricing Strategy
What do your key competitors charge for the same or similar services/products? What will
you charge in comparison?
List some of your prices in comparison to that of your competition.
Why will you charge the prices you have outlined?

Marketing Strategy

Marketing Strategy
What are the 3 most effective methods to reach your best customers (target market)?
make ads for social media, advertise them in art supply stores, tell friends/family about them to
get the word out.

Marketing Activities
What are the top 3-5 marketing activities (based on your Marketing Strategy) and the
detailed implementation plan for each?

Marketing Objectives
What are the top 3 marketing goals have you set for the company in the next year or two?

Positioning Statement
How do you want your product/service to be perceived?
Dreamwave is a pencil crayon brand that is made completely out of recycled materials, therefore
is eco-friendly.

Operations
Insurance Issues
Do you plan on purchasing any insurance? If so what type?
life

Human Resources
Yes

How many full-time staff are you looking to hire?

1-10

How many part-time staff are you looking to hire?

greater than 10
For each staff member indicated above, list their title and role.
they would be getting materials ready, making the actual pencil, and making the packaging.
some part-time staff will also be responsible for creating the ads.