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NEGOTIATION STYLE OF

GERMANY
Anna Vandtke, Maria Danilina, Veronika Kormshchikova
• Sales strategies are strongly product-
oriented
• A good product will sell itself
• High premium on customer
satisfaction
• Forming a close bond is a key
8 STEPS TO
NEGOTIATING IN
THE GERMAN
MARKET
01 02
Be ready to back up Be prepared to
your business pitch deliver

03 04
Watch your time Price close to the
amount you want to sell
05 06
Have clear and Focus on market needs
concise terms and and avoid direct
conditions country comparisons
07 08
Let the facts speak Negotiation style is
for themselves formal
THANKS FOR
ATTENTION!

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