DESIGN

White Man™ Identity Standards Manual by Oli Bentley

Split 2022 ISBN 9781916442726 Acqn 33048
Pb 11x18cm 122pp ills £8

White Man™ is an Identity Standards Manual produced by Leeds design studio Split. The
manual, which takes on the form of a corporate brand guideline, offers a satirical exploration of
the relationship between white and male identity and power.

The simple, functional graphic forms that make up the manual's visual content are underscored
by a deadpan narration, which, as you read on, reveals the book to be a thought-provoking
exploration of just how deep the links between power and identity can run.

Dripping with corporate bullshit and beautiful utilitarian graphics, White Man™ offers a snappy but
thought-provoking exploration of just how deep the links between power and identity can run.

Split founder Oli Bentley writes of the project "The format presents whiteness and maleness to be
actively considered as identities, not the invisible 'default' against which so many are currently
othered."

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