Professional Documents
Culture Documents
My name is Alex Hormozi, and this is my wife Leila. We own & operate a company called Gym
Launch®. In 16 short months, we have grown to bigger than every microgym franchise in the US,
escept one. What’s funny is...we aren’t even a franchise. Here's our secret...
And we grew.
We also think the growth is because we represent a new category of business services for gym
owners...
We teach gym owners to fish for themselves, alongside a team of expert fishermen to help them...
...cast the line (making the right offer, so you only get the prospects best fit for the promotion &
price)
...get them out of the water and into your boat (the most tested fitness selling system ever, for
real).
...keep the fish fresh (white-labeled online portals, meal plans, cookbooks, eating out guides, all
for member engagement)
...how to keep feeding your family from this skill for years to come (retention).
We've been lucky. At this point, there hasn’t been a business that does what we do and provided
any service. They sell you a login, then they wish you luck.
That would be like giving someone a manual on "How to make a fishing pole" and expecting
them to feed their family. There might be few survivors, but most would starve. That's why most
companies have 10 or 20 testimonials. We have over 500...
If any of that resonated with you, I'd like to invite you to download our Free Case Study and grab
a call time. We won't sell you on the first call, so leave your credit card at home.
All you have to do is:
So we set out to make a different type of company, and I think you'll see that once you do more
digging.