The document discusses the benefits of a new digital marketing strategy for a company called TapScanner. It proposes using social media platforms like Facebook, Instagram and LinkedIn to promote TapScanner's mobile scanning app and drive new customer acquisition. Key goals of the strategy include increasing app downloads by 15% and website traffic by 20% over the next 6 months through targeted social ads and organic posting.
The document discusses the benefits of a new digital marketing strategy for a company called TapScanner. It proposes using social media platforms like Facebook, Instagram and LinkedIn to promote TapScanner's mobile scanning app and drive new customer acquisition. Key goals of the strategy include increasing app downloads by 15% and website traffic by 20% over the next 6 months through targeted social ads and organic posting.
The document discusses the benefits of a new digital marketing strategy for a company called TapScanner. It proposes using social media platforms like Facebook, Instagram and LinkedIn to promote TapScanner's mobile scanning app and drive new customer acquisition. Key goals of the strategy include increasing app downloads by 15% and website traffic by 20% over the next 6 months through targeted social ads and organic posting.