The document discusses a study that analyzed the brain activity of 24 participants using fMRI scans as they viewed images. The study found increased activity in the visual cortex and fusiform face area of the brain when participants viewed faces compared to scrambled images or objects. Viewing personally familiar faces led to more activity in the brain's reward system than viewing unfamiliar faces.
The document discusses a study that analyzed the brain activity of 24 participants using fMRI scans as they viewed images. The study found increased activity in the visual cortex and fusiform face area of the brain when participants viewed faces compared to scrambled images or objects. Viewing personally familiar faces led to more activity in the brain's reward system than viewing unfamiliar faces.
The document discusses a study that analyzed the brain activity of 24 participants using fMRI scans as they viewed images. The study found increased activity in the visual cortex and fusiform face area of the brain when participants viewed faces compared to scrambled images or objects. Viewing personally familiar faces led to more activity in the brain's reward system than viewing unfamiliar faces.
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