Tutorial 1

1. J

2. The advantages of new communication technologies are there will be less of a barrier in
distance and language when communicating with customers. We usually purchase products
traditionally by going to the physical store and communicate physically and verbally with the
workers. However, nowadays people are mostly comfortable to buy products through online
platform. Online businesses help to reduce the distance barrier as they can interact through
different platforms such as WhatsApp, Shopee and Instagram. This method is willing to
narrow down the distance as the process can be done and updated fully online. Besides that,
numerous application and websites are available to reduce the miscommunication. For
example, Google Translate allows non-English speakers to translate certain texts into their
mother tongue language.

The challenges that marketers need to face include

3.