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Abstract: This study focuses on the potential cost and benefit analysis of Information Technology
projects. The purpose of this study is to synergize the role of Strengths, Weakness, Opportunities
and Threats (SWOT) analysis and the Theory of Constraint (TOC) approach in the planning and
execution of Information Technology (IT) projects. Due to limited resource availability and much
needed timely delivery of projects, organizations consider a number of trade-offs during the entire
lifecycle of an IT project. The selection of projects using evaluation and selection tools from the
myriad of proposed projects, particularly when all of them promise value to the organization remain
highly challenging. By minimizing trade-offs, proper selection of projects may be achieved. This
study will use the combined effects of SWOT analysis and TOC to measure the potential benefit and
cost tradeoffs. Such measures can be used to examine the effectiveness and efficiency of IT project
management. A Five-step TOC thinking process framework that will enable project management
teams to develop an integrated strategy is also discussed in this study.
Recommended Citation: Sabbaghi and Vaidyanathan (2004). SWOT Analysis and Theory of
Constraint in Information Technology Projects. Information Systems Education Journal, 2 (23).
http://isedj.org/2/23/. ISSN: 1545-679X. (Preliminary version appears in The Proceedings of
ISECON 2003: §2414. ISSN: 1542-7382.)
Editor
Don Colton
Brigham Young Univ Hawaii
Laie, Hawaii
The Information Systems Education Conference (ISECON) solicits and presents each year papers
on topics of interest to IS Educators. Peer-reviewed papers are submitted to this journal.
EDSIG activities include the publication of ISEDJ, the organization and execution of the annual
ISECON conference held each fall, the publication of the Journal of Information Systems Education
(JISE), and the designation and honoring of an IS Educator of the Year. •The Foundation for
Information Technology Education has been the key sponsor of ISECON over the years.• The
Association for Information Technology Professionals (AITP) provides the corporate umbrella under
which EDSIG operates.
Ⓧc Copyright 2004 EDSIG. In the spirit of academic freedom, permission is granted to make
and
distribute unlimited copies of this issue in its PDF or printed form, so long as the entire document
and
Ganesh Vaidyanathan2
Indiana University South Bend
South Bend, Indiana 46634, USA
Abstract
This study focuses on the potential cost and benefit analysis of Information Technol-
ogy projects. The purpose of this study is to synergize the role of Strengths, Weak-
ness, Opportunities and Threats (SWOT) analysis and the Theory of Constraint (TOC)
approach in the planning and execution of Information Technology (IT) projects. Due
to limited resource availability and much needed timely delivery of projects, organi-
zations consider a number of trade-offs during the entire lifecycle of an IT project.
The selection of projects using evaluation and selection tools from the myriad of pro-
posed projects, particularly when all of them promise value to the organization re-
main highly challenging. By minimizing trade-offs, proper selection of projects may
be achieved. This study will use the combined effects of SWOT analysis and TOC to
measure the potential benefit and cost tradeoffs. Such measures can be used to ex-
amine the effectiveness and efficiency of IT project management. A Five-step TOC
thinking process framework that will enable project management teams to develop
an integrated strategy is also discussed in this study.
1. Introduction
project as promised, as well as its cost
and benefits. The recent developments
Advances in information technology and
in IT have also brought significant rami-
intensified competition in the market- fications with regard to the critical re-
place have contributed to the timely de-
quirements for effectiveness and effi-
livery of products and services. This in ciency in IT project management.
turn has contributed to increased bene-
fits and reduced costs of IT project Given the critical importance of project
management. Depending on the size, delivery and reliability as well as the
scope, and complexity of a project, a economic rationale in project planning
number of conflicting elements chal- and implementation, the future of any
lenge IT project management. Project business will be determined by how well
delivery may address the equally impor- projects are managed today. In general,
tant need for reliability in delivering the short period cycle times may lead to
lection. Researcher allocation and pro- as the extent to which the output of a
ject selection are subject to several lin-
project meets the objectives of the pro-
ear and nonlinear goal constraints (Tay- ject. We can define efficiency as the
lor, et al., 1982). In this study, we
ratio between the outputs achieved, i.e.,
have provided a framework for effec- the success of the project in achieving
tiveness and efficiency of IT project
its objectives with the input of the pro-
planning using SWOT analysis and The- ject, i.e., the utilization of resources.
ory of Constraints. There is a potential
The term “objectives” deal with whether
for further research using both these or not the organization will benefit from
tools to address the selection of projects
the project.
in a more efficient and effective man-
ner.
The key element to remember about
project management is that a develop-
2. SWOT Analysis
ment project that fails to address the
right objectives cannot succeed, even if
Over the years, there has been much
those objectives were realized very effi-
emphasis on gaining efficiency in pro-
ciently.
ject management. Existing tools such
as CPM and PERT reduce both project
SWOT analysis is an effective frame-
lead-time and the required resources to
work for analyzing the Strengths,
complete a project. However, the objec-
Weaknesses, Opportunities, and Threats
tives of the project, plans, and required
of an organization (or a project) that
resources assigned have been taken for
helps to address the effectiveness of a
granted. Therefore, insufficient atten-
project planning and implementation.
tion has been paid to analyzing the
The acronym comes from an old term
relevance of the project objectives
from the strategic planning field that is
within the context of broader, company-
concerned with the content and the ob-
wide goals, and to the effectiveness in
jectives of the project, and with identi-
project planning and implementation.
fying the right things to do. What is
How can one distinguish effectiveness
right depends on the specific interface
from efficiency in project management?
between the project, the objectives it
Table 1 displays a brief distinction of
serves, and its environment (target
effectiveness versus efficiency and the
groups, market, law and regulations,
possible outcome under various scenar-
etc.). Strengths would define any inter-
ios.
nal asset (expertise, motivation, tech-
nology, finance, business model, etc.)
In Table 1, we can define effectiveness that will help to meet demands and to
What are the good tasks? What are the interesting trends? Changes in technology and market that
Opportunities What changes do we expect to see in the market over the favor your products or services, changes in
next few years? Are are any external circumstances or government policy related to your industry,
trends that favors the demand for an organization’s changes in social patterns, population
specific competence? profiles, lifestyle, etc., local, national, &
international events increasing purchasing
power.
fight of threats. What are we good at in cess probability depends on whether its
project management? How are we doing strengths not only match the key suc-
competitively? Moreover, what are our cess requirements for operating in the
resources? Weaknesses describe inter- target environment but also exceed of
nal deficits (lack of motivation, lack of those of project threats. Threats define
transport facilities, problems in distribu- any external circumstance or trend (es-
tion of services or products, low reputa- tablishment of strong competitors, gov-
tion, etc.) that hinder the organization ernment deficit, or regulations that limit
in meeting its demands. In this con- free distribution of our products or buy-
text, one may consider the following ing our services, etc.) that will unfa-
questions: what are we doing badly? vorably influence demand for an organi-
What annoys our clients most? zation’s competence. Table 2 summa-
rizes some of the key questions and
Opportunities describe any external cir- typical answers in each area. Dell Com-
cumstances or trends that favor the puter Corp. can be viewed as an exam-
demand for an organization’s specific ple of how an IT company can use a
competence. For example, what SWOT analysis to carve out a strong
changes in economic, political, or tech- business strategy. Dell recognized that
nological factors (development of new its strength was selling directly to con-
markets for high quality products, new sumers and keeping its costs lower than
technologies that favor our product, those of other hardware vendors. As for
etc.)? Do we expect to see in demand weaknesses, the company acknowl-
in the near future? The project’s suc- edged that it lacked solid dealer rela-
many of the resources required for indi- parts, is known as the “project buffer.”
vidual project tasks are often sub- The project team members who work on
contracted, where these resources may the project are expected to make realis-
be committed to other tasks or projects tic estimates of time and resources
at any time. Thus, the nature of distur- communicate their expectations on ac-
bances associated with most project tivity duration and attempt to meet
specific tasks may further complicate those estimates. To prevent non-critical
the availability of resources. In par- activities from delaying critical ones,
ticular, in PERT, all activities, whether or “feeding buffers” are placed where non-
not they are on the critical path, will re- critical paths feed into the critical chain
ceive similar treatment with regard to to protect the start of the critical chain
uncertainty, and thus they will have tasks.
similar safety time and resources.
However, TOC removes all these contin- The feeding buffers, which again can be
gencies from individual activities and smaller than the sum of the parts due to
aggregates them into a buffer for the aggregation, contain most or all of the
entire project, as the commitments re- contingency reserves, relating the rele-
garding the completion date are only vant non-critical path. Proper man-
made at the project level (Figure 6B). In agement of the feeding buffers prevents
other words, the safety associated with the critical chain from changing during
the critical tasks can be shifted to the the project execution and leads to a rig-
end of the chain, protecting the project orous project plan. As a result, the pro-
premise (the real due date) from varia- ject promise will be protected from
tion in the critical chain tasks. This con- variations in the critical chain by the
centrated aggregation of safety, which project buffer, the critical chain is pro-
can be smaller than the sum of the tected from variation in non-critical
7. Concluding Comments
8. REFERENCES
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